Rachelle St Ledger
Brisbane,QLD
Summary
I am a forward thinking, positive, passionate, executive leader who inspires others to succeed. I bring over 25 years experience across financial services, across Australia, UK and Europe, most recently for the last 8 years as CEO of EML Australia, a leading paytech based in Brisbane. I am customer centric, growth focused and will work as one team to deliver exceptional results for our clients, people and shareholders.
Overview
26
26
years of professional experience
Work History
CEO - Australia
EML Payments
Brisbane, QLD
10.2016 - Current
- Promoted within 12 months of joining EML to the role of CEO EML Australia.
- Collaboratively creating and executing the strategy as part of the global executive leadership team (ELT) - initially for EML Australia and now the globe.
- Leadership of over 70 employees in Australia across all key functions including growth, customer success, compliance and risk management, IT
- Creating, driving and empowering our talent and teams initially for EML Australia and now helping to drive an inspiring culture throughout the globe - engagement scores for the Australian business are over 75% favorable engagement (2% above the industry average) with over 97% participation in all surveys since inception.
- Collaboratively creating the budget and owner of the Australian P&L.
- Since 2016 I have grown the Australian EBITDA over 8,000%.
- Leading the way in the Australia market with innovation and strong growth year on year.
- Working with cross functional teams to 'win, deliver and manage' new customers and programs.
- As part of the global ELT collaborate and make decisions for the group.
- Regular execo, board reporting and discussions.
- Inspire the Australian team and the global team to get behind our mission and purpose, be inspired by our vision and living and breathing our values.
- Being in the frontline with customers, strategic partners and the industry.
- In addition Executive Director on the local regulatory subsidiary board including Responsible Manager on EML's AFSL
Chief Product and Strategy
EML Payments
Brisbane, QLD
12.2015 - 10.2016
- Although product and strategy, a key part of the role was to create a new, positive Australian culture.
- Collaboratively working with the team to define, develop and launch cash top up and our salary packaging product of which the latter was a team effort to build relationships and win the majority of the salary packaging business in Australia and is now ~50% of our business with gross profit growth over 135% since launch.
- Driving positive EBITDA through our research and development.
- Transitioning of full responsibility for the Australian P&L.
Chief Commercial Officer
PrePay Solutions
London, UK
08.2014 - 12.2015
- Promotion as a result of business growth and organisational change.
- Oversaw sales forecasting to drive performance-based culture and reach targeted sales objectives.
- Proposed pricing and contracting strategies to implement for revenue optimization.
- Managed cross-functional team with focus on meeting current and future demands of customers.
- Developed cross-selling strategy opportunities to leverage capabilities, products and services.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term relationships and business development.
- Coached, developed and motivated team to achieve revenue goals.
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
- Conducted market research and reported on competitors.
- Resolved customer complaints regarding sales and service.
Commercial Director
PrePay Solutions
London, UK
03.2013 - 08.2014
- Promoted as the business and role widened to be the Commercial Director across all regions and verticals.
- Focus on growth - people and customers (new customers and also new programs from existing customers) across Europe.
- Part of executive committee running PrePay Solutions.
Director of Retail and Ecommerce
PrePay Solutions
London, UK
01.2010 - 03.2013
- Promoted as a result of business growth and organisational change.
- Rather than region the business re structured to be vertically focused and I headed up the Retail and Ecommerce business - our people, products and customers across Europe.
- Became part of our executive committe.
Commercial Specialist Europe
PrePay Solutions
London, UK
01.2009 - 01.2010
- Promoted to the role following following the acquisition of PrePay Solutions due to my several years experience with our customers and growth of the Business.
- My focus widened to include Europe and more general prepaid / payments rather than just retail.
Head of Retail Sales
PrePay Solutions
London, UK
01.2007 - 01.2009
- Promoted to the role of Head of Retail Sales.
- Focused on growth and management of our Retail business in the UK.
- Strategic solutions and integrations to Major UK Retailers.
Corporate Sales Manager
PrePay Solutions
London, UK
08.2005 - 01.2007
- I 'cold called' my way, after introduce 'and loving' gift cards in Australia to secure a role with PrePay Solutions a leading issuer and processor in the UK prepaid market.
- Responsible for both getting new business and the growth and relationships of existing customers.
- Please view 'accomplishments' below.
State Sales Manager - QLD, NT, SA, WA
Coles Myer Corporate Services
Brisbane, QLD
01.2003 - 07.2005
- Promoted to lead the business and grow our customer base more widely across Australia.
- Myer Corporate Services was an extremely successful division of Myer, so they expanded our offering to represent Coles Myer and brands including Coles, Myer, Kmart, Target, Officeworks, Bi Lo, Liquorland to name a few.
- We secured several leading corporate organisations including FMCG brands, NPOs and Insurance Companies across Australia.
- I was part of the team that created and launched the first Australian Gift cards in 2005 - my role was to define the Operational Flow for Corporate Ordering including Training on the System.
Business Development Manager
Myer Corporate Services
Brisbane, QLD
01.2001 - 01.2003
- Promoted from Account Executive to take a more senior, active, commercial role in Myer Corporate Services.
Marketing Coordinator
Myer Brisbane City
Brisbane, QLD
01.1999 - 01.2000
- Given the opportunity to widen my skillset and work as part of the marketing and promotions team of Myer Brisbane City, while studying at university.
- Gained by in, planned and marketed local marketing and promotional events for Myer Brisbane City including book signings, fashion parades, Christmas Windows to name a few.
Education
Company Directors Course
Australian Institute of Company Directors
Brisbane, QLD05.2022
Bachelor of Commerce - Marketing And Retail (degree complete)
Griffith University
Brisbane, QLD1999
Bachelor of Education - Education / primary (one year only)
Griffith University
Mt Gravatt Campus1996
Skills
- Strategic vision
- Growth-focused; winning and delivering
- Leadership and People Development
- Tech driven leadership
- Effective communicator and public speaker
- Partnership and stakeholder management
- Regulatory experience
- Financial services knowledge
- Innovative problem-solving and decision-making
- Self Aware and Emotionally Mature
- Strong Work Ethic
Accomplishments
- November 2024: Finalist, Women in Payments, "Distinguished Professional"
- May 2020: Highly Commended. 'Executive Leader' by B&T Women Leading Tech.
- During my time at PrePay Solutions I sat on the board of the UK Gift Card and Voucher Association for my 4 year term - volunteering time to help grow the UK and Voucher industry within the UK.
- January 2010: Presented as 'one of the top 10 most powerful women in prepaid,' Global.
Timeline
CEO - Australia
EML Payments
10.2016 - Current
Chief Product and Strategy
EML Payments
12.2015 - 10.2016
Chief Commercial Officer
PrePay Solutions
08.2014 - 12.2015
Commercial Director
PrePay Solutions
03.2013 - 08.2014
Director of Retail and Ecommerce
PrePay Solutions
01.2010 - 03.2013
Commercial Specialist Europe
PrePay Solutions
01.2009 - 01.2010
Head of Retail Sales
PrePay Solutions
01.2007 - 01.2009
Corporate Sales Manager
PrePay Solutions
08.2005 - 01.2007
State Sales Manager - QLD, NT, SA, WA
Coles Myer Corporate Services
01.2003 - 07.2005
Business Development Manager
Myer Corporate Services
01.2001 - 01.2003
Marketing Coordinator
Myer Brisbane City
01.1999 - 01.2000
Company Directors Course
Australian Institute of Company Directors
Bachelor of Commerce - Marketing And Retail (degree complete)
Griffith University
Bachelor of Education - Education / primary (one year only)
Griffith University
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