Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

Rachelle Maree Sassine

Sydney,NSW

Summary

Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in Marketing, Strategy and Growth.

Overview

12
12
years of professional experience

Work History

Managing Director

Absolute Traffic Management
Sydney, NSW
06.2019 - Current
  • Devised, deployed and monitored processes to boost long-term business success and increase profit levels 300% in 12 months.
  • Increased motor fleet from 3 vehicles to 15 vehicles in 18 months
  • Delegated daily tasks to employees, streamlining daily progress and efficiency
  • Created Processes for compliance & quality assurance
  • Created Brand, Website & Social Media Presence to rank 1st page on Google for most high volume keywords
  • Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships
  • Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies
  • Recruitment initiatives - took business from 7 staff to 40 in 18 months
  • Created an entire new revenue stream by introducing Labour Hire, Security & Training services
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
  • Led change and transformation across business areas to deliver benefits and align company resources.
  • Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
  • Developed impactful and strategic partnerships with clients to drive business development.

Strategic Business Consultant

Self-employeed
333 George St, Sydney, NSW
06.2019 - Current
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Managed more than 10 clients business projects in 24 months.
  • Led and managed talented teams of Developers, Graphic Designers, Copywriters & SEOs to plan and implement project tasks meeting timelines and exceeding expectations.
  • Conducted market research and reported on clients' competition.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Provided digital marketing solutions to BTB businesses.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Evaluated current processes to develop improvement plans.
  • Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.

Senior Account Executive

Houzz
Chippendale , NSW
12.2016 - Current
  • Generated $120k for the business by prospecting, researching, qualifying and closing business in both new and existing accounts
  • Closing deals face to face (June/July 2017 Top Performer)
  • Identifying Decision Makers and getting them on the phone
  • Understanding my clients needs and presenting a tailored digital marketing solution to \'C\' Level clients.
  • Presenting Live demonstrations and educating my client on the need for the program.
  • Maintaining a strong relationship with the client to ensure a great customer experience (working as a Brand Ambassador)
  • Manage clients after the initial sale on an ongoing basis, managing their campaign for 12 months to achieve business goals.
  • Upsell clients on additional packages based on clients needs
  • Trained team of 7 on best practises for email marketing/prospecting/closing
  • Motivating the team with inspirational content & incentives

Business Growth Manager

DigitalMaas
Sydney, NSW
10.2017 - 07.2019
  • Uncovered and qualified prospects and sales opportunities in targeted markets using external resources
  • Strong understanding of SEO, SEM, Social Media & Influencer Marketing activities to generate growth
  • Built and strengthened productive and valuable industry partnerships to drive collaboration, engagement and revenue stream development
  • Negotiated and closed long-term agreements with new clients in nationally
  • Launched new sales training programs to drive continuous profitability improvements
  • Managed portfolio of 30+ accounts totalling $2million in sales
  • Researched and identified opportunities for account growth, account penetration and market expansion
  • Spearheaded expansion and development initiatives interstate
  • Presented innovative digital media marketing presentations to executive decision makers
  • Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs

Marketing Career Consultant

SEEK Learning
North Sydney, NSW
12.2011 - 11.2016
  • Consistently overachieved sales targets monthly (120% to target)
  • Created education based solutions to all clients through a variety of providers
  • Nominated to participate in trial to relaunch Swinburne University
  • Strong ability to build rapport and trust with clients
  • Strong ability to self manage pipeline and work autonomously
  • Trained and mentored new team members to effectively achieve sales targets
  • Consistently providing an impeccable customer service experience with an average NPS score of 85%, higher than the team average
  • Over performing in all metrics/ KPI's
  • Constantly maintaining the company's highest ranking "A player" due to sales results and adhering to company values
  • Part of the Insights Committee 4 years running which worked within business hours to address issues raised in the Insights Survey, this usually targeted staff engagement and improving internal processes
  • Worked closely with the product, strategy and marketing teams to provide insight in increasing lead quantity and quality
  • Implemented strategies and processes designed to boost staff morale as well as revenue and presented ideas to the responsible team. Designed a Performance Management process in 2012 designed to help underachievers improve.

Education

Diploma - Marketing

OTEN
North Strathfield, NSW
2016

Certificate IV - Business Sales

ATS Business Solutions
North Sydney
2013

Bachelor of Arts - Media & Communications

Southern Cross University
Surry Hills, NSW
2009

Diploma - Advertising

Macleay College
Sydney, NSW
2008

Year 12 - HSC

Trinity College
Sydney, NSW
2007

Skills

  • Verbal and written communication
  • Strategies and goals
  • Mentoring and training
  • Startup management
  • Financial leadership
  • Organizational turnaround
  • Revenue Generation
  • Financial Management
  • Customer acquisition
  • Strategic planning
  • Business planning
  • Policy development and optimization
  • Recruitment and hiring
  • Negotiation

Accomplishments

  • As my first year as MD, I grew my company by 300% year on year.
  • I took the company from 120k Debt to $2 million revenue in 12 months.
  • I took the new company from no online presence to first page on Google in 12 months..
  • I grew Sales revenue in a new startup by 290% selling a brand new SaaS product to SMBs.
  • Raise close to 7 million participating in 2020 CEO sleepout.
  • June 2017 High performer selected to represent Houzz at Tradeshow Melbourne closing 50k in rev in 3 days.
  • 2015/2016 top performer – winner of the annual SEEK trip
  • Nominated by management to participate in a $2 million partner trial 2016
  • Voted most positive person on the floor 2016
  • Average NPS score 85% above floor average of 70.6%
  • Maintained highest performance Ranking each year 'A Player' 2012-2016
  • Increased conversion partner by 300% in one month by training colleagues
  • Hosted Charity fundraiser for the 2013 Philippines Typhoon

Timeline

Managing Director

Absolute Traffic Management
06.2019 - Current

Strategic Business Consultant

Self-employeed
06.2019 - Current

Business Growth Manager

DigitalMaas
10.2017 - 07.2019

Senior Account Executive

Houzz
12.2016 - Current

Marketing Career Consultant

SEEK Learning
12.2011 - 11.2016

Diploma - Marketing

OTEN

Certificate IV - Business Sales

ATS Business Solutions

Bachelor of Arts - Media & Communications

Southern Cross University

Diploma - Advertising

Macleay College

Year 12 - HSC

Trinity College

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Rachelle Maree Sassine