Rachelle Maree Sassine

•Developed and executed comprehensive marketing strategies to enhance brand awareness
and engagement. (using LinkedIn, Instagram & Blogging)
•Led cross-functional teams to implement integrated marketing campaigns across multiple
channels.
•Analysed market trends and consumer insights to inform strategic decision helping Perceptiv compete in a saturated market
• Managed digital marketing initiatives, including SEO, PPC, and social media advertising efforts.

•Oversaw budget allocation for marketing projects, ensuring efficient use of resources to
maximise ROI.
• Developed and implemented SEO strategies to enhance website visibility and organic traffic.
• Managed a team of 12 across India, Indonesia and Australia
• Analyzed market trends to identify opportunities for service expansion and improvement.
• 150% growth year on year
Negotiated favourable contracts with suppliers, reducing costs while maintaining product quality.
•Created Strategic Partnerships for steady lead flow, through design agencies and Associations
(example Master Painter association)
• Improved operational efficiency, adopting new technologies that automated routine tasks.
• Oversaw business-wide changes to modernise procedures and organisation.
• Represented Perceptiv at industry conferences and events.
•Led recruitment and development of strategic alliances to maximize utilization of existing
talent and capabilities.
• Monitored key business risks and established risk management procedures.
• Initiated strategy to drive company growth and increase market share and profitability.

• Directed and coordinated marketing activities and policies to promote products and services.
• Managed more than 10 clients business projects in 24 months.
• Led and managed talented teams of Developers, Graphic Designers, Copywriters & SEOs to plan and implement project tasks meeting timelines and exceeding expectations.
• Conducted market research and reported on clients' competition.
• Consulted with clients on business issues and developed innovative, high-impact proposals.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Provided digital marketing solutions to BTB businesses.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.
• Evaluated current processes to develop improvement plans.
• Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.

• Generated $120k for the business by prospecting, researching, qualifying and closing business in both new and existing accounts
  
• Closing deals face to face (June/July 2017 Top Performer)
• Identifying Decision Makers and getting them on the phone
• Understanding my clients needs and presenting a tailored digital marketing solution to \'C\' Level clients.
• Presenting Live demonstrations and educating my client on the need for the program.
• Maintaining a strong relationship with the client to ensure a great customer experience (working as a Brand Ambassador)
• Manage clients after the initial sale on an ongoing basis, managing their campaign for 12 months to achieve business goals.
  
• Upsell clients on additional packages based on clients needs
• Trained team of 7 on best practises for email marketing/prospecting/closing
• Motivating the team with inspirational content & incentives

• Continually maintained and improved company's reputation and positive image in markets
  served.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading
  Fulfilment partners.
• Established, initiated and optimised business development strategies based on company
  targets, product specifications, market data and budget factors.
• Enhanced profitability to achieve marketing objectives and drive productivity and growth
  from concept to implementation.
• Leveraged industry trends and competitive analysis to improve customer relationship building.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Recruited and hired experienced contractors to complete projects on time and within budget
  requirements.

• Devised, deployed and monitored processes to boost long-term business success and increase profit levels 300% in 12 months.
• Increased motor fleet from 3 vehicles to 15 vehicles in 18 months
• Delegated daily tasks to employees, streamlining daily progress and efficiency
• Created Processes for compliance & quality assurance
• Created Brand, Website & Social Media Presence to rank 1st page on Google for most high volume keywords
• Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships
• Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies
• Recruitment initiatives - took business from 7 staff to 40 in 18 months
• Created an entire new revenue stream by introducing Labour Hire, Security & Training services
• Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
• Led change and transformation across business areas to deliver benefits and align company resources.
• Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
• Developed impactful and strategic partnerships with clients to drive business development.

• Uncovered and qualified prospects and sales opportunities in targeted markets using external resources
• Strong understanding of SEO, SEM, Social Media & Influencer Marketing activities to generate growth
• Built and strengthened productive and valuable industry partnerships to drive collaboration, engagement and revenue stream development
• Negotiated and closed long-term agreements with new clients in nationally
• Launched new sales training programs to drive continuous profitability improvements
• Managed portfolio of 30+ accounts totalling $2million in sales
• Researched and identified opportunities for account growth, account penetration and market expansion
• Spearheaded expansion and development initiatives interstate
• Presented innovative digital media marketing presentations to executive decision makers
• Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs

• Consistently overachieved sales targets monthly (120% to target)
• Created education based solutions to all clients through a variety of providers
• Nominated to participate in trial to relaunch Swinburne University
• Strong ability to build rapport and trust with clients
• Strong ability to self manage pipeline and work autonomously
  
• Trained and mentored new team members to effectively achieve sales targets
  
• Consistently providing an impeccable customer service experience with an average NPS score of 85%, higher than the team average
• Over performing in all metrics/ KPI's
• Constantly maintaining the company's highest ranking "A player" due to sales results and adhering to company values
• Part of the Insights Committee 4 years running which worked within business hours to address issues raised in the Insights Survey, this usually targeted staff engagement and improving internal processes
• Worked closely with the product, strategy and marketing teams to provide insight in increasing lead quantity and quality
• Implemented strategies and processes designed to boost staff morale as well as revenue and presented ideas to the responsible team. Designed a Performance Management process in 2012 designed to help underachievers improve.