Racquel Pama
Sydney,NSW
Summary
Dynamic individual with hands-on experience in executive marketing leadership and talent for navigating challenges. Bring strong problem-solving skills and aproactive approach to new tasks. Known for adaptability, creativity, and a results-oriented mindset. Committed to making meaningful contributions and advancing organisational goals.
Overview
13
13
years of professional experience
Work History
Marketing Manager
WeldQuip Group
07.2023 - Current
- Established strong relationships with key industry influencers for mutually beneficial partnerships.
- Secured positive media coverage by cultivating relationships with journalists and editors in relevant industries.
- Optimised website performance by developing SEO strategies, increasing website traffic by 22%.
- Managed multi-million-dollar budgets to optimise spending and maximise return on investment.
- Spearheaded successful product launches, driving sales and reinforcing brand positioning.
- Implemented effective CRM systems to improve customer retention rates while identifying potential upsell opportunities.
- Evaluated competitor activities and adjusted tactics to maintain a competitive edge in the marketplace.
- Identified new market opportunities, expanding the company's reach into untapped segments.
- Implemented data-driven decision-making processes, utilising analytics tools to refine marketing techniques continually.
- Led a team of marketing professionals to achieve consistent growth in revenue and market share.
- Collaborated with cross-functional teams to ensure seamless integration of marketing initiatives across all channels.
- Demonstrated thought leadership by delivering insightful presentations at industry conferences, bolstering the company's reputation as an innovator.
- Developed compelling presentations to secure C-level buy-in for strategic initiatives.
- Set clear objectives for the marketing team while fostering open communication channels to enhance department collaboration.
- Streamlined internal processes, enhancing efficiency within the marketing department.
- Boosted brand awareness by developing and implementing innovative marketing strategies.
- Negotiated advantageous contracts with vendors for cost-effective advertising placements and production of promotional materials.
- Championed corporate social responsibility programs, generating goodwill among customers and community stakeholders.
- Built a high-performing team through recruitment, training, and ongoing professional development efforts.
- Increased customer acquisition through targeted digital campaigns and engaging content creation.
- Built strong relationships with industry professionals and influencers.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote a brand.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with the creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Developed and presented marketing plans and reports to the Managing Director, other Executive level members and the Board.
- Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
- Managed marketing budget for maximum ROI.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to engage target audiences effectively.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimised business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Captured new customers by optimising business strategies and launching products to diversify offerings.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analysed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Optimised email campaigns to increase open and click-through rates.
- Improved website visibility through the development and implementation of SEO strategies.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Wrote and distributed press releases to increase brand visibility.
Marketing & Communications Manager
Hager Electro Pty Ltd
10.2018 - 01.2023
- Increased lead generation through optimised digital campaigns, SEO strategies, and automated marketing workflows
- Drove a 30% growth in sales revenue by launching high-performing trade and digital marketing initiatives aligned with business goals throughout retail stores in the distributor network
- Expanded social media reach through targeted content strategies, influencer collaborations, and data-driven engagement tactics.
- Achieved a drastic improvement in marketing ROI by refining budget allocation, prioritising high-impact activities, and enhancing reporting accuracy
- Successfully launched multiple product campaigns across Australia, New Zealand, APAC, the Middle East and Europe, accelerating market adoption and driving demand.
- Developed a customer segmentation strategy that increased retention rates and enhanced customer lifetime value
- Established partnerships with complementary brands for co-marketing opportunities that maximised exposure while minimising costs.
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Optimised search engine rankings through keyword research implementation and ongoing web analytics monitoring.
- Managed public relations efforts, securing positive media coverage to promote company events and accomplishments.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Trained junior team members on effective communication strategies and techniques for engaging diverse audiences successfully.
- Built strong relationships with key influencers and partners, amplifying the reach of marketing efforts.
- Oversaw website design updates, enhancing user experience and boosting site traffic numbers.
- Implemented a data-driven approach to optimise digital marketing campaigns, improving overall performance metrics.
- Led a team of marketing professionals, providing guidance on best practices and fostering an environment of continuous improvement.
- Developed targeted messaging for diverse audiences, ensuring consistent brand voice across all channels.
- Championed corporate social responsibility initiatives by planning community outreach events highlighting company values and promoting brand awareness.
- Analysed campaign performance data to identify opportunities for optimisation and growth in target markets.
- Streamlined internal communications by implementing a centralised system for information sharing across departments.
- Conducted comprehensive market research to identify emerging trends and inform future marketing strategies.
- Developed comprehensive content calendars, streamlining workflow processes across multiple platforms.
- Coordinated trade show and in-branch event participation, increasing visibility within industry circles and generating valuable leads.
- Collaborated with cross-functional teams to launch successful product promotions, increasing sales and market share.
- Executed marketing and sales plans to achieve territory targets consistently.
- Managed global events calendar, coordinating international trade shows and conferences to showcase company products and services.
- Led the launch of new products in international markets, overseeing promotional activities from inception to execution for maximum impact.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Brand Communications & Digital Marketing Manager
Unity Bank Limited
08.2016 - 10.2018
- Transformed the bank’s digital and traditional marketing strategy, significantly increasing brand awareness and customer engagement across all digital platforms by 47%.
- As a community bank, organised local community events
- Launched high-impact marketing campaigns that strengthened brand positioning and directly contributed to customer acquisition and retention
- Secured and managed strategic sponsorships that elevated brand visibility and drove business growth
- Designed and produced compelling marketing materials, enhancing corporate branding and ensuring consistency across all communication channels
- Developed a data-driven marketing framework, improving campaign performance analysis and optimising customer outreach strategies
- Developed and executed A/B testing strategies to optimise campaign performance.
- Developed key message frameworks to ensure consistent messaging across all channels and organisational touchpoints.
- Trained junior team members in best practices for public relations and corporate communications, increasing overall department effectiveness.
- Negotiated favourable contracts with external vendors for event planning or graphic design services, reducing overall project costs while maintaining high-quality results.
- Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
- Innovated new approaches to storytelling by utilising multimedia platforms such as video for local cinemas and TV.
- Supported rebrand plans by developing and implementing internal and external communication strategies.
- Restructured department workflows for greater efficiency, allowing more time to focus on high-impact projects that drove tangible business results.
Marketing Executive
Schaefer Systems International Pty Ltd
06.2012 - 08.2016
- Spearheaded the revamp of digital and traditional marketing strategies, leading to stronger brand recognition and increased market share across Australasia, Asia, Middle East and Europe
- Created and executed high-performing social media campaigns that boosted engagement and improved lead generation
- Led the development of marketing collateral and website enhancements, improving user experience and driving inbound inquiries
- Successfully managed large-scale promotional events and trade shows, expanding industry presence and fostering key client relationships
- Implemented a data-driven approach to market research, providing valuable insights that shaped business strategies and improved marketing ROI
Education
MBA - Business Administration
Torrens University
Adelaide10-2025
Postgraduate Diploma in Management - Business Administration And Management
Australian Institute of Business
Adelaide08.2024
Postgraduate Certificate in Management - Business Administration And Management
Australian Institute of Business
Adelaide08.2024
Skills
- Operations management
- Project management
- Business planning
- Problem-solving
- Time management
- Team leadership
- Sales, Strategic Marketing & Brand Positioning
- Digital & Social Media Marketing
- Market Research & Consumer Insights
- E-Commerce & Growth Strategies
- Data-driven decision making
- Pricing strategy
- Global marketing
LANGUAGES
English – Professional Working Proficiency
Samoan – Native/ Bilingual
Quote
Success is often achieved by those who don’t know that failure is inevitable.
Coco Chanel
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager
WeldQuip Group
07.2023 - Current
Marketing & Communications Manager
Hager Electro Pty Ltd
10.2018 - 01.2023
Brand Communications & Digital Marketing Manager
Unity Bank Limited
08.2016 - 10.2018
Marketing Executive
Schaefer Systems International Pty Ltd
06.2012 - 08.2016
MBA - Business Administration
Torrens University
Postgraduate Diploma in Management - Business Administration And Management
Australian Institute of Business
Postgraduate Certificate in Management - Business Administration And Management
Australian Institute of Business
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