Summary
Overview
Work History
Education
Skills
Technology And Systems Proficiency
Professional Certification
Ongoing Professional Development & Learning
Languages And Global Business Exposure
Timeline
Generic

Raed Mustafa

Sydney,NSW

Summary

Senior business leader with 17+ years of experience in business strategy, real estate investment, market expansion, and commercial operations across the Middle East and Australia. Proven expertise in business development, project leadership, financial analysis, and corporate negotiations. Strong background in retail, real estate, and FMCG, with hands-on experience in startups, corporate sales, and investment advisory.

Overview

17
17
years of professional experience

Work History

Head of Business Development & Operations

FreshRumble
, Australia
01.2017 - Current
  • Led strategic growth and operations, expanding FreshRumble’s distribution to 90+ retail outlets, including IGA, QE Food Stores, and EzyMart.
  • Increased sales by 25% in one year through pricing strategy, product innovation, and market expansion.
  • Negotiated supplier contracts to optimize cost efficiency and improve supply chain reliability.
  • Redesigned operational workflows, doubling production efficiency and reducing costs by 20%.

Partnerships Sales Manager (Contract)

IWG
, Australia
01.2022 - 12.2022
  • Led partnership expansion efforts, developing high-value franchise and commercial property deals across NSW & CA region.
  • Negotiated a franchise agreement worth $1.5M, securing long-term commercial partnership.
  • Conducted market analysis and territory mapping, identifying untapped expansion opportunities.

Senior Business Development Manager

FreshRumble
Sydney
06.2017 - 01.2022
  • Conducted market research to identify industry trends and customer needs.
  • Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Resolved customer complaints regarding sales and service.
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.

Senior Business & Marketing Strategist

EzyMart
, Australia
01.2016 - 12.2017
  • Spearheaded the acquisition of key national accounts, significantly expanding wholesale distribution channels and revenue streams.
  • Overhauled digital marketing strategy, tripling brand visibility metrics (reach/impressions) within 3-6 months.
  • Launched high-performing promotional campaigns, increasing social engagement rates by 3-4x YoY.

Senior Real Estate Investment & Sales Manager

ProperReach Real Estate
, Jordan
01.2012 - 12.2015
  • Advised clients on real estate investment strategies, performing financial analysis and due diligence.
  • Increased property sales by 30% within a year, leveraging targeted marketing and sales optimization.
  • Managed client negotiations and contract structuring for high-value property acquisitions.

Senior Project & Development Manager

Seddiq Developments
, Jordan
01.2008 - 12.2012
  • Managed mid-sized real estate development projects, overseeing construction budgets and timelines.
  • Controlled project budgets totaling $4.8M, ensuring cost efficiency and contract compliance.
  • Negotiated contracts with contractors and vendors, reducing change orders and holding costs stable.

Adjunct Lecturer – Marketing & Business

Petra University
, Jordan
01.2008 - 12.2009
  • Delivered marketing and business lectures to 90+ students, integrating real-world industry insights.
  • Developed curriculum materials, case studies, and research projects for business students.

Education

Master of International Marketing Management -

Bournemouth University
UK

Bachelor of Marketing -

Applied Science University
Jordan

Skills

Business Growth & Development

Strategic Planning & Operations

Financial & P&L Oversight

Real Estate Investment & Development

Corporate Partnerships & Negotiation

Project Leadership & Execution

Cross-Functional Leadership

Microsoft Dynamics

Google Workspace

SharePoint

HubSpot

Google Analytics

Facebook Ads Manager

Microsoft Office Suite

Technology And Systems Proficiency

  • Enterprise & Business Tools: SAP CRM, Microsoft Dynamics, Google Workspace, SharePoint
  • Sales & Marketing Tools: HubSpot, Google Analytics, Facebook Ads Manager
  • Project & Operations Management: Trello, Asana, Microsoft Office Suite

Professional Certification

  • The Fundamentals of Digital Marketing, Google Digital Garage, Australia, 2021
  • Online Inbound Marketing, HubSpot Academy, Australia, 2016
  • Project Management Professional, ExecuTrain, Jordan, 2006

Ongoing Professional Development & Learning

AI Marketing:

  • AI for Marketers (HubSpot Academy) | In Progress
  • Generative AI for Business (LinkedIn Learning) | Expected Q4 2024

UI/UX Design:

  • Bubble Developer Certification (Bubble.io) | Expected Q4 2024

Workflow Automation:

  • Zapier Certified (Zapier) | In Progress

Languages And Global Business Exposure

English, Fluent, Arabic, Native, Business leadership in Australia, and the Middle East, Willing to relocate to Qatar or KSA

Timeline

Partnerships Sales Manager (Contract)

IWG
01.2022 - 12.2022

Senior Business Development Manager

FreshRumble
06.2017 - 01.2022

Head of Business Development & Operations

FreshRumble
01.2017 - Current

Senior Business & Marketing Strategist

EzyMart
01.2016 - 12.2017

Senior Real Estate Investment & Sales Manager

ProperReach Real Estate
01.2012 - 12.2015

Senior Project & Development Manager

Seddiq Developments
01.2008 - 12.2012

Adjunct Lecturer – Marketing & Business

Petra University
01.2008 - 12.2009

Master of International Marketing Management -

Bournemouth University

Bachelor of Marketing -

Applied Science University

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Raed Mustafa