Rafer Kong
Target Position: Head Of Sales
Summary
Accomplished Project and Supply Chain Manager with over 12 years of experience in the Oil & Gas sector for South East Asia and Oceania. Experienced in mill audit preparation, product manufacturing, inspection coordination, logistics planning, and commercial negotiation. Demonstrated success includes over a decade of OCTG and pipeline supply to Santos CSG, 2024 Santos recording breaking Arcadia horizontal drilling in QLD. and offshore projects like Dorado. Acted as a focal point for esteemed Oil & Gas companies including Petronas, Pertamina, Santos, QGC etc. Experienced in collaborating with leading EPCs such as Subsea 7, McDermott, and Technip, as well as trading houses like Marubeni Itochu, Sumitomo, and MRC Global. Possessing a combination of manufacturing technical background and commercial acumen, currently serving as the mill project manager for the world's largest offshore Carbon Capture and Storage project: Petronas Kasawari CCS
Overview
13
13
years of professional experience
Work History
Regional Manager (South East Asia and Oceania)
CITIC PACIFIC SPECIAL STEEL CO., LTD
01.2020 - Current
- Awarded as one of Top 10 employees (among 8000 staff members)
- Manages Pipeline and OCTG category sales of world's largest steel pipe supplier with 4 pipe mills, for clients in Malaysia, Indonesia, Singapore, Australia and New Zealand
- Delivered approximately 47,000 tons of steel products, 50 million USD in value to clients in 2023
- Lead pre-order technical and tailored manufacturing discussion of OCTG products to Drilling and Completion team of Petronas, Pertamina, PTTEP, Santos, QGC, APLNG, Arrow, Contact Energy, Imperial, Ingauge, Denison Gas etc
- Assist engineers and procurement team choosing fit for purpose proprietary and standard products in most cost effective approach
- Lead a team of 4 for post-order fulfilment including production & inspection coordination; supply chain management involving monthly break bulk and container freight negotiation with shipping lines and forwarders
- Manage order based freight service tenders, liaise with China port stevedore team for proper handling of products
- Foster growth with multiple regional distribution partners and stockists, managing regional tenders bidding, customer relations and monthly orders
- Demonstrated success in pipeline projects mill qualification and supply records, including collaboration with International EPCs and operators.
Bussiness Development Manager (Oceania)
TPCO Tianjin Pipe Corporation)
01.2013 - 01.2020
- Established TPCO Australia Pty Ltd, and lead all sales & marketing operations in Oceania
- Quadrupled TPCO's annual regional sales, from 3.5 million to 14.6 million USD in 5 years
- Develop and maintain key business relationships with prospective clients in NZ, WA, QLD
- Aggregate common market demands and build distribution channels accordingly
- Managed CSG operator OCTG long term supply supply strategies, including prepare tenders with all Australia OCTG local supplier for Santos, QGC, APLNG, Arrow
- Technical and Solution sales to meet specific operator or drilling contractor expectations
- Engage mill's R&D team for product innovation and testing for niche market requirement
- Identify growth opportunities, promote TPCO proprietary OCTG products to Oil & Gas operators, and break into high profit margin segment - premium connection OCTG traditionally dominated by Japanese and European steel mills
- Organise and lead client mill visits, audits, pre-production meetings, tender commercial negotiations
- Oversee supply chain logistics and facilitate after sales quality assurance service
- Ensure compliance to both parent company policy and local authority requirements
- Lead mill team to cope with modern slavery site audits and questionnaires from Australia.
Export Sales Executive
TPCO Tianjin Pipe Corporation)
06.2012 - 10.2013
- Manage product delivery of pipeline and piping contracts for Korean EPCs in Middle East
- Responsible for day to day stockist channel sales and forecast future sales breakdown
- Analyse competitor's strength and weakness, and develop customer retention strategies
- Liaise with pipe coating, bend subcontractors and inspection companies to provide value-added services for clients
- Cooperate with in-house logistics team and external forwarders for product shipments
- Promote shipment service to clients.
Programmer
Chill IT Pty Ltd
03.2011 - 12.2011
- Analyse business requirements, design and build websites and internal systems for clients in various industries, including Paralympics Australia
- Built iOS and Android app prototypes for a property agency business.
Education
Master Of Science - Information Technology
University of Technology, Sydney
Bachelor Of Science - Information Technology
University of Technology, Sydney
Skills
- Strategic Sales Planning and Execution
- Customer Relation Management
- Communication and active listening
- Conflict Resolution and Problem-Solving
Others
Treasurer for China Chamber of Commerce Australia) Soccer team
Target Position
Head Of Sales
Timeline
Regional Manager (South East Asia and Oceania)
CITIC PACIFIC SPECIAL STEEL CO., LTD
01.2020 - Current
Bussiness Development Manager (Oceania)
TPCO Tianjin Pipe Corporation)
01.2013 - 01.2020
Export Sales Executive
TPCO Tianjin Pipe Corporation)
06.2012 - 10.2013
Programmer
Chill IT Pty Ltd
03.2011 - 12.2011
Master Of Science - Information Technology
University of Technology, Sydney
Bachelor Of Science - Information Technology
University of Technology, Sydney
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