Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Rahma Prastiwi

Melbourne,VIC

Summary

Social Media Marketer experienced in online marketing and strategic content planning. Over 4 years of marketing expertise through social media platforms. Proven history of developing impactful marketing plans driving new traffic to websites. Solution-focused with proficiency in Google Data Studio, Google Data Analytics, Excel, SPSS, Tableau.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Social Media Marketing Specialist

Telkom Indonesia
11.2021 - 02.2022
  • Developed and executed content calendar and brand activation hybrid events to enhance brand awareness and conversion
  • Gathered social media campaign results and developed reporting dashboard to illustrate campaign effectiveness
  • Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
  • Analyzed customer behaviour and devised targeted marketing programs.
  • Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
  • Trafficked advertisements to target audience using specific algorithms for focused exposure.
  • Researched and identified new opportunities for increasing company's social media presence.

Sales Channel Specialist

Telkom Indonesia Balikpapan
07.2018 - 11.2021
  • Improved business processes to increase productivity and align channel sales department with organization
  • Created innovative concepts to maximize business marketing opportunities and convert prospects to customers.
  • Generated reports to support development and implementation of marketing plans.
  • Tracked key performance indicators to measure success of campaigns.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Devised data visualization dashboards to make complex data more accessible to stakeholders.

Social Media Volunteer

Festival Indonesia In Melbourne
06.2023 - 10.2023


  • Created customized marketing materials to increase event awareness.
  • Conducted daily updates to social media profiles to boost event online presence.
  • Created social media contents in Instagram, Facebook, and Tiktok

Education

Bachelor of Management -

Airlangga University

Master of Science - Digital Marketing

University of Melbourne
Parkville, VIC
06.2024

Skills

  • Data Analytics using Google Data Studio, Google Analytics, Tableau, Microsoft Excel, SPSS
  • Content creator
  • Social Media Management
  • Email Marketing
  • Copy Writing

Certification

  • Fullstack Digital Marketing Training - April 2021

Languages

Indonesian
Native or Bilingual
English
Full Professional

Timeline

Social Media Volunteer

Festival Indonesia In Melbourne
06.2023 - 10.2023

Social Media Marketing Specialist

Telkom Indonesia
11.2021 - 02.2022

Sales Channel Specialist

Telkom Indonesia Balikpapan
07.2018 - 11.2021

Bachelor of Management -

Airlangga University

Master of Science - Digital Marketing

University of Melbourne
Rahma Prastiwi