Rahul Ganesan
Bellfield,VIC
Summary
Decisive leader with over 16 years of experience driving company growth through creative and innovative marketing strategies. Promotes products successfully through multiple digital and direct marketing strategies. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Go Green Australia Pty Ltd
02.2024 - Current
- Responded to general marketing department inquiries via email, phone, and mail using tools like Outlook.
- Developed visually engaging marketing materials to support product launches and promotions with the help of Canva.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives, and tracked progress using project management software Trello.
- Composed daily posts for social media and helped build a corporate presence on Twitter, Facebook, and Instagram using Hootsuite and analytics.
- Managed CRM databases like Dataforce to maximize customer outreach efforts and strengthen client relationships.
- Provided ongoing support to the sales team regarding lead generation tactics, training materials, and client presentations, utilizing various online platforms.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns using Google Analytics for performance tracking and optimization.
- Developed and executed marketing plans for shopping mall kiosks and other events to increase brand awareness.
- Boosted brand visibility on social media platforms by designing and implementing targeted marketing campaigns, leveraging many other tools like Mailchimp.
- Streamlined internal processes by creating a centralized marketing calendar to coordinate all department activities using tools like Google Calendar.
Marketing Consultant
WAAREC PTY LTD.
06.2022 - 01.2024
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Promoted and managed impactful social media campaigns, contributing to a 20% rise in brand engagement for our waste management initiatives.
- Conducted market research using keyword relevancy and search patterns, identifying 15% growth opportunities in emerging segments of the waste management industry.
- Along with the team launched digital marketing drive resulting in a 30% boost in website traffic, effectively promoting waste reduction and recycling initiatives.
- Expanded the client database by 25% through various marketing platforms by promoting tailor-made waste management solutions to various client types including restaurants, warehouses, retirement villages, and residential customers.
- Diversified our clientele by strategically branding our waste solutions to regular events and festivals. This initiative resulted in a remarkable 40% higher profit to the organisation compared to our standard client base.
- Managed budget allocation, pricing and resource utilization using Zoho CRM tool to maximize marketing ROI.
- Planned marketing initiatives and leveraged referral networks to promote business.
- Leveraged email marketing best practices using Mailchimp to increase open rates, click-through rates, and overall campaign effectiveness.
- Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
Head of Marketing
ICOL CHEMICALS PVT. LTD.
04.2009 - 12.2021
- Led a team of marketing professionals for successful product launches and promotions.
- Increased brand awareness through strategic campaigns, including digital strategies like SEO and social media marketing.
- Devised marketing plans using digital strategies, alongside traditional approaches like print advertising and word of mouth tactics.
- Created content and promotional materials using Hootsuite tool to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Led a 2-year project spearheading the development and market introduction of an innovative Styrene Rubber Adhesive, positioned as a high-quality local alternative to established overseas spray adhesives in the Indian market. Utilized strategic marketing techniques and collaborated closely with my marketing team to execute a comprehensive marketing campaign, resulting in nationwide brand recognition and a substantial 25% increase in profits for the organisation.
- Produced weekly reports, presenting insights from tools like Google Analytics during monthly meetings.
- Conducted competitor analysis by evaluating market trend reports, ratios, and analyst comments, providing key recommendations to illuminate competitors' business strategies.
- Executed a brand development strategy, resulting in around 28% sales boost across various industries, including footwear, furniture, automobile, insulation, and others.
- Initiated sessions with the team to brainstorm new ideas, incorporating digital trends and insights.
- Managed marketing budget for maximized ROI, focusing on cost-effective campaigns.
- Improved website visibility through development and implementation of SEO strategies.
Associate
ESSAR CHEMICALS
04.2007 - 03.2009
- Develop and implement strategic plans to achieve sales targets and expand customer base.
- Updating databases and monitoring various budgets.
- Tracking the effectiveness of promotional developments.
- Drafting and reviewing branding content.
- Carried out surveys in order to obtain insightful information on the products.
- Analyzed market trends and competitor activities to create competitive advantages.
- Enhanced team productivity by streamlining communication and implementing efficient project management tools.
Education
Master of Business Administration (Advanced) - Marketing,Business Capstone, Financial Management.
Torrens University Australia
08.2023
Bachelor of Commerce - Finance & Marketing, Accounting, Business
University of Madras
04.2007
Skills
- Analytical and Critical Thinking
- Branding
- Communications Management
- Time Management
- Team building
- Marketing Strategies
- Client Needs Assessment
- Digital Marketing
- Promotional Planning
- Pricing Structures
- Google Analytics
- KPI Monitoring
- Competitive Analysis
- SEO Practices
- Event Planning
Certification
- Social Enterprise Hub - Marketing & Finance, VIVA MUTUAL, RED Group - Welland, South Australia.
Languages
English
Full Professional
Tamil
Native or Bilingual
Timeline
Marketing Coordinator
Go Green Australia Pty Ltd
02.2024 - Current
Marketing Consultant
WAAREC PTY LTD.
06.2022 - 01.2024
Head of Marketing
ICOL CHEMICALS PVT. LTD.
04.2009 - 12.2021
Associate
ESSAR CHEMICALS
04.2007 - 03.2009
Master of Business Administration (Advanced) - Marketing,Business Capstone, Financial Management.
Torrens University Australia
Bachelor of Commerce - Finance & Marketing, Accounting, Business
University of Madras
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