RAJ VITEKAR

• Monitoring and achieving all set territory sales targets, market share, and expenses within company guidelines by following a call plan cycle.
• Prospecting and developing strategies to close new business leads in conjunction with the State Manager.
• Negotiating profitable trading terms for customers within company guidelines and policies.
• Performing customer business needs analysis, preparing business plans, and conducting quarterly business reviews for Tier 1 accounts.
• Developing and leveraging long-term relationships with clients to increase business profitability by gaining incremental in-store space.
• Ongoing coaching and mentoring casual field staff to support the continued growth of the territory.
• Forecasting and executing new product and incremental programs throughout the year.
• Conducting an average 25 existing client meetings per week on top of prospecting new business.
• Working closely with Merchandising Managers to coordinate merchandiser resources to attend to clients’ business requirements.
• Trained new employees on proper protocols and customer service standards.
• Providing regular feedback to the Marketing team about competitor activity and participating in product development/testing initiatives.

Achievements:

• Successfully exceeded set budget for assigned territory by an average of 10%, generating revenue worth $ 3 million AUD across FY21 & FY22.
• Recognized for superior performance as a 6-time NSW “BM of the Month” honouree.
• Successfully signed up 8 new businesses with a total revenue of $800k in the second half of FY20.
• Closed an average of 60% of all generated leads by negotiating exclusive trading terms.
• Managed a team of 25 field staff to drive sales in Tier 1 accounts to achieve 15% YOY growth.
• Successfully completed “Dealing with Difficult Customer Behaviours and Complaints” course in 2022.

• Maintained strong relationships with store managers to drive product presence and category sales growth.
• Ensured shelves and off-location displays are stocked and displayed in-line with company standards following a call cycle plan.
• Monitored key accounts to ensure all compliance checks are made and communicated to the floor manager.
• Implemented stock rotation of product on shelves, escalating any short-dated or expired stock.
• Executed promotional activities by building eye catching displays and marketing material as per allocated timelines.

Achievements:

• Consistently hit set order volume KPI’s and service compliance across all assigned outlets
• Assisted Area Manager in achieving budget and exceeding targets by an average 15% by continually negotiating off-location space in Top 10 outlets

• Managed territory sales of telco products and accessories across existing accounts and signing up new business
• Up-sold and cross-sold a wide range across the entire product portfolio
• Effectively executed and maintained in-store merchandising activities via optimised POS placement; increasing visibility and brand impact
• Successfully built strong relationships to gain repeat business
• Kept a close track and reported on competitor activities, pricing and promotions
• Reported on a weekly basis on territory performance and new leads

Achievements:

• Consistently achieved and exceeded set sales targets by reporting 20% YOY growth of assigned territory by gaining competitor space and new business in first year
• Successfully signed up 25 new independent accounts during my tenure and retained them by providing excellent customer service and product representation.

• Merchandised client products on permanent fixtures and off-location across mass retailers to drive sales
• Pre-sold promotions and new product launches by negotiating for prime off-location display space
• Reported accurately on tasks executed in the CRM system
• Led teams of merchandisers to implement massive planograms
• Relayed field intelligence on competitors and pricing via surveys back to account managers

• Made outbound/inbound calls to/from existing customers providing suitable solution to queries
• Assisted customers in making a decision about a product or service
• Processed new client accounts

• Educated customers by providing hands-on Foxtel-Digital demonstrations and explaining benefits and advantages of using Foxtel-Digital.