Rakesh Chilaka

• Developed and implemented PR strategies to enhance the image of Indian Railways and South Central Railway.
• Managed information dissemination through various channels, including print, electronic, and digital media.
• Executed cost-effective tender advertisements and campaigns, focusing on optimal reach.
• Handled media queries, crisis management, event organization, and content creation for positive rail-related campaigns.
• Led publicity campaigns addressing social awareness issues, particularly those relevant to railways.
• Analyzed and monitored media coverage for South Central Railway.
• Obtained permissions for film shootings to generate revenue and promote a positive image of the Railways.
• Coordinated nationwide publicity efforts for Indian Railways.

• Led the Division's commercial activities, optimizing revenue generation, enhancing customer experience, and boosting ridership. Implemented extensive marketing strategies to broaden the freight basket, attracting new customers and fostering growth.

• Contributed to the planning and optimization of railway operations, ensuring the safe and efficient movement of both Passenger and Freight Trains. Collaborated with cross-functional teams to guarantee seamless and efficient train operations.

• Contributed to the planning and optimization of railway operations, ensuring the safe and efficient movement of both Passenger and Freight Trains. Collaborated with cross-functional teams to guarantee seamless and efficient train operations.

• Led the Division's commercial activities, optimizing revenue generation, enhancing customer experience, and boosting ridership. Implemented extensive marketing strategies to broaden the freight basket, attracting new customers and fostering growth.

• Contributed to the planning and optimization of railway operations, ensuring the safe and efficient movement of both Passenger and Freight Trains. Collaborated with cross-functional teams to guarantee seamless and efficient train operations.

skefhlsfd.fvmx.d,fm

• Managed all aspects related to the International Monetary Fund (IMF) in my role as Assistant Director in Multilateral Institutions of the Ministry of Finance.
• Played a key role in India's involvement in shaping the New Financial Architecture at the IMF post the 2007 Financial Crisis, contributing to policy formulation and implementation.
• Provided crucial inputs for policy development, liaised with both IMF and the Indian Wing at the IMF, coordinated meetings, and handled diverse issues pertaining to India's relationship with the IMF.

• Integral member of the newly established Business Development and Strategic Initiatives wing, actively contributing to the company's growth.
• Formulated comprehensive plans for the company's expansion, involving strategic analysis of competitors' product launch strategies.
• Provided management with valuable insights on economic parameters, contributing to informed decision-making.
• Analyzed government initiatives to identify growth opportunities and enhance the company's strategic positioning.

• Collaborated on a project with India Brand Equity Foundation (IBEF), a joint venture with the Ministry of Commerce and Confederation of Indian Industry (CII).
• Conducted research to create awareness among investors about the potential of the Indian economy across various sectors.
• Played a key role in regularly updating potential investors about different economic sectors and the opportunities available for investment.