Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
References
Timeline
Generic

Raline Cerqueira

Randwick,Australia

Summary

Dynamic Salesforce Business Process Manager at ETEX PTY LTD, adept at automating reporting processes and enhancing data accuracy. Leading a budget automation project aimed at centralizing the APAC region's budgeting system. Strong project management and data visualization skills drive strategic insights, fostering cross-functional collaboration to meet business objectives and elevate operational efficiency.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Salesforce Business Process Manager and Pricing Analyst

ETEX PTY LTD.
04.2023 - Current
  • Responsible for developing and optimizing reporting processes using data from finance, sales, and corporate systems, ensuring accurate, real-time insights for decision-making
  • By leveraging tools like Power BI, Power Automate, VBA, and SAP, I have automated key reporting processes, reduced manual workload and saved over 40 hours per month of manual reporting processes for the finance and sales teams
  • I also lead end-to-end automation projects, ensuring alignment with stakeholder needs, and fostering a culture of efficiency
  • With a strong focus on business intelligence and process optimisation, I bridge the gap between technical systems and business needs, ensuring data is accessible, accurate, and actionable
  • I am currently leading the development of a centralized budgeting report system, integrating financial data across multiple sources to automate analysis, enhance accuracy, and generate real-time dashboards
  • This project will establish a centralized financial data structure, automating reporting, reducing manual effort, and improving data consistency for strategic decision-making
  • Spearheaded the development of a centralized budgeting report system using Power BI, integrating data across multiple sources to automate analysis and enhance decision-making
  • Designed and implemented interactive Power BI dashboards that visualize key metrics for finance and sales teams, supporting strategic business decisions
  • Automated reporting processes using Power Automate, enhancing data accuracy and saving over 40 hours per month in manual reporting efforts

Plant Technical Officer

ETEX PTY LTD.
06.2022 - 04.2023
  • I was in charge of planning and conducting trials aimed at enhancing process efficiency and implementing new methods
  • I prepared and analysed technical reports and led investigations into customer complaints to drive continuous improvement
  • I was also responsible for managing the end-to-end plasterboard production process, overseeing my team, and ensuring adherence to quality KPIs
  • Effectively led a team of nine operators, achieving key production KPIs and maintaining high operational standards
  • Designed automated reporting systems for quality management, enhancing operational insights for senior leadership with 70% more accuracy
  • Conducted data-driven trials to improve efficiency, providing key process improvement recommendations
  • Reduced the technical manager's daily quality reporting time from 2 hours to 15 minutes by automating and tailoring the process based on management needs

Account Manager/ Product Manager

REDOX PTY LTD.
08.2020 - 06.2022
  • Responsible for securing high-value accounts within the water treatment industry through consultative selling, delivering efficient and effective customer solutions, and identifying strategic business opportunities
  • Educated clients on the technical aspects of the product portfolio to ensure high standards of customer service, fostering trust and satisfaction
  • Collaborated with cross-functional departments to streamline internal processes, enhancing efficiency and ensuring alignment with stakeholders’ needs to meet client expectations
  • Developed an Excel-based programming solution to automate and accelerate the client quoting process, enhancing response efficiency and customisation of client needs
  • Introduced a new product to Redox's portfolio, addressing a market gap, meeting customer manufacturing needs, and expanding business opportunities
  • Achieved a 51% increase in liquid profit and a $1.5M sales growth in 2021 through strategic stakeholder management and tailored client solutions
  • Expanded sales by 132% by improving client satisfaction, providing technical support, and building long-term relationships

Operations Manager

MISS CHERI BODY CONTOURING PTY LTD.
08.2018 - 01.2020
  • Responsible for building strong relationships with stakeholders to support the clinic’s growth and enhance service quality
  • Managed the day-to-day operations, focusing on efficiency and service improvements, including staff management, recruiting, rostering, and financial oversight
  • Handled reporting, projections, cash flow analysis, and capacity usage assessments to ensure reliable operations and informed decision-making
  • Collaborated with a team of three beauticians to deliver high-quality client services, develop treatments, and stay ahead of industry trends by exploring new technologies for service enhancement

Education

Master of Business Administration - Project Management

Kaplan Business School
01.2021

Chemical Engineering -

Laureate Education, Inc.
01.2017

Skills

  • Data Analysis & Visualization
  • Project management
  • Reporting automation
  • Cross-functional collaboration
  • Workflow Automation
  • Data Management
  • Strategic Business Insights
  • Effective communication

Accomplishments

  • Received the Salesforce management award during a big project for the integration of a newly acquired business and the training of over 50 new users
  • Received the Automation Project award for permanently saving the finance team over 48 hours monthly of manual reporting work

Certification

  • Power Automate Intermediate (Nexacu, powered by Lumify)
  • Data Manipulation in RPA (Coursera - UiPath)
  • Excel/VBA for Creative Problem Solving, Part 2, University of Colorado Boulder
  • Python Data Structures (University of Michigan)

References

References available upon request.

Timeline

Salesforce Business Process Manager and Pricing Analyst

ETEX PTY LTD.
04.2023 - Current

Plant Technical Officer

ETEX PTY LTD.
06.2022 - 04.2023

Account Manager/ Product Manager

REDOX PTY LTD.
08.2020 - 06.2022

Operations Manager

MISS CHERI BODY CONTOURING PTY LTD.
08.2018 - 01.2020

Master of Business Administration - Project Management

Kaplan Business School

Chemical Engineering -

Laureate Education, Inc.

Similar Profiles

CREATE PROFILE
Raline Cerqueira