Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Raúl Octavio  Hidalgo Tovar

Raúl Octavio Hidalgo Tovar

Shanghai, China,China

Summary

To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.


Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.

Overview

21
21
years of professional experience

Work History

Regional Liaison & IMG Buyer for China

Ford Motor Company IMG
01.2023 - Current
  • Regional Liaison between Ford Affiliates in Ford North America and Ford South America.
  • Support on Logistics, Service Engineer and parts Cataloguing issues with our China JVs.
  • Buyer for Service Parts and Raman Products, Specifically on Localization projects
  • Developed strong communication and organizational skills through working on group projects.
  • Demonstrated leadership skills in managing projects from concept to completion. Savin +$100K on Localization projects.

Service Marketing Manager

Ford Motor Company China
01.2020 - 12.2022
  • Ford-JMC, Ford- CAF and Ford China Service Brand Strategy for China (ONE Service) Cross-functional collaboration with MKT, IT, CX.
  • Omnicraft and Motorcraft Parts Communication and Brand image Strategy
  • Digital Channels Development and enhancement Douyin, WeChat, Weibo
  • Automechanika 2021 plan and strategy of communication Ford JVs
  • Skilled at working independently and collaboratively
  • Proven ability to learn quickly and adapt to new situations.
  • Price analysis for Aftermarket Parts on Key commodities (Batteries, Oil, Filters and Brakepads)
  • Worked well in a team setting, providing support and guidance

FCSD Operations & Development Manager

Ford Motor Company AP/ GCH Region, AP
08.2018 - 12.2020
  • Governance and Sales operations management for AP and GCH FCSD team (11 Markets).
  • Tracking and analysis of Sales for the AP and GCH. Key Metrics were (Revenue, Profit, RO, UIO, Etc...)
  • Enhancement and Development of new report system for Key Metrics (FCSD Web & APP)
  • Transition and establishment of the FCSD GCH Region process operation (5Markets)
  • Liaison among Markets to share best practices and develop new business opportunities
  • VM and FM Programs playbook for GCH
  • Benchmark and Analysis between OEM brands (Promotions, Key Metrics and Commercial policies)
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Developed strong organizational and communication skills through coursework and volunteer activities.

FCSD Purchasing Manager/ CAF Program Manager

Ford Motor Company & ChangAn Ford
08.2016 - 08.2018
  • Ensure the OKTB for Service parts on New Vehicles launch (Local and overseas production)
  • Purchasing for Exterior and Interior commodities (PMT1)
  • AP Region Liaison for ChangAn Ford Projects.
  • Ford single point of contact on parts procurement, logistics and packaging from other regions.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Organized and detail-oriented with a strong work ethic.

Senior Sales Analyst

Ford Motor Company AP Regional headquarters office
08.2014 - 08.2016
  • AP region performance Analysis (13 Markets)
  • Implementation of Governance Process for FM&VM Budget in the Region
  • Development of Market Landscape analysis including Carpark , Revenue and demographics
  • Develop systems to Tracking Revenue, RO, Carpark and Key commodities)
  • Helped Ford FCSD Management to make optimal decisions on detailed analysis and facts from each of the Markets.
  • Participated in Market leads meetings to discuss financial analysis and Marketing strategies.

Motorcraft Marketing coordinator

Ford Motor Company of Mexico
02.2011 - 08.2014
  • Planning and delivery of promotional and communication activities for Motorcraft brand (ATL and BTL)
  • Nascar Mexico as our main communication channel
  • Plan, Strategy, and implementation of National technician contest “El Mecánico más Mecánico”
  • Spare parts Expo Rujac & Expo AutoMechanica
  • Planning and coordination event and stand
  • Budget and inventory control
  • Digital Media management (, , Twitter, and YouTube)
  • Creation New Motorcraft Website 2012 (Motorcraft.com.mx).
  • Created customized marketing materials to increase product awareness.
  • Prepared persuasive sales and marketing presentation materials to engage clients.
  • Worked flexible hours across night, weekend and holiday shifts.
  • Gained strong leadership skills by managing projects from start to finish.

Mexico General Manager

Chongqing Guangyu Motorcycle
05.2010 - 02.2011
  • Analysis of Motorcycle and spare parts market in Mexico
  • Strategy development for product introduction
  • (Budget, Price Analysis & investment plan)
  • Consumer analysis and benchmark with other Chinese & Local brands in Mexico.

Ford Trainee, Customer Service

Ford Motor Company
01.2008 - 11.2008
  • Support B-platform brand team for the launch of 2009 Fusion and 2009 Fiesta
  • Development of Materials ATL and BTL to Create awareness for the Ford Brand and Motorcraft parts.
  • Price analysis for Aftermarket Parts
  • Extranet site upgrade and New Motorcraft Website launch
  • 2008/9 "Win a Ford Fusion" Contest Promotion o Advertising Tracking o Awards Ceremony Logistics o Corporate Brand Promotion
  • Developed customer service policies and procedures to meet and exceed industry service standards.
  • Analyzed customer service trends to discover areas of opportunity and provide feedback to management.

Analyst

iPunto Public Relations
06.2007 - 09.2007
  • Supported Media Relations department and assisted in development of strategic plan.

Customer Service

American Express Company & Blockbuster Video
07.2002 - 01.2007

Education

MBA - Business Administration And Management

UNAM School of Economics
Mexico

No Degree - China Language And Culture

Sichuan International Studies University
Chongqing China
08.2010

Bachelor of Arts - Marketing

ITESM CEM
Mexico
12.2008

Skills

  • Salesforce Administration
  • Customer Consultations
  • Strategy Development
  • Networking Events
  • Engagement Strategy Development
  • Business Objective Analysis

Accomplishments

  • Integrated Marketing Communications
  • Market and consumer behaviour analysis ( Mex & CN)
  • 020 Campaigns and Vertical Marketing
  • Resolved product issue through consumer testing.

Languages

Spanish
Native or Bilingual
English
Full Professional
Chinese (Mandarin)
Limited Working

Timeline

Regional Liaison & IMG Buyer for China

Ford Motor Company IMG
01.2023 - Current

Service Marketing Manager

Ford Motor Company China
01.2020 - 12.2022

FCSD Operations & Development Manager

Ford Motor Company AP/ GCH Region, AP
08.2018 - 12.2020

FCSD Purchasing Manager/ CAF Program Manager

Ford Motor Company & ChangAn Ford
08.2016 - 08.2018

Senior Sales Analyst

Ford Motor Company AP Regional headquarters office
08.2014 - 08.2016

Motorcraft Marketing coordinator

Ford Motor Company of Mexico
02.2011 - 08.2014

Mexico General Manager

Chongqing Guangyu Motorcycle
05.2010 - 02.2011

Ford Trainee, Customer Service

Ford Motor Company
01.2008 - 11.2008

Analyst

iPunto Public Relations
06.2007 - 09.2007

Customer Service

American Express Company & Blockbuster Video
07.2002 - 01.2007

MBA - Business Administration And Management

UNAM School of Economics

No Degree - China Language And Culture

Sichuan International Studies University

Bachelor of Arts - Marketing

ITESM CEM
Raúl Octavio Hidalgo Tovar