Raúl Octavio Hidalgo Tovar
Shanghai, China,China
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
21
21
years of professional experience
Work History
Regional Liaison & IMG Buyer for China
Ford Motor Company IMG
2023.01 - Current
- Regional Liaison between Ford Affiliates in Ford North America and Ford South America.
- Support on Logistics, Service Engineer and parts Cataloguing issues with our China JVs.
- Buyer for Service Parts and Raman Products, Specifically on Localization projects
- Developed strong communication and organizational skills through working on group projects.
- Demonstrated leadership skills in managing projects from concept to completion. Savin +$100K on Localization projects.
Service Marketing Manager
Ford Motor Company China
2020.01 - 2022.12
- Ford-JMC, Ford- CAF and Ford China Service Brand Strategy for China (ONE Service) Cross-functional collaboration with MKT, IT, CX.
- Omnicraft and Motorcraft Parts Communication and Brand image Strategy
- Digital Channels Development and enhancement Douyin, WeChat, Weibo
- Automechanika 2021 plan and strategy of communication Ford JVs
- Skilled at working independently and collaboratively
- Proven ability to learn quickly and adapt to new situations.
- Price analysis for Aftermarket Parts on Key commodities (Batteries, Oil, Filters and Brakepads)
- Worked well in a team setting, providing support and guidance
FCSD Operations & Development Manager
Ford Motor Company AP/ GCH Region, AP
2018.08 - 2020.12
- Governance and Sales operations management for AP and GCH FCSD team (11 Markets).
- Tracking and analysis of Sales for the AP and GCH. Key Metrics were (Revenue, Profit, RO, UIO, Etc...)
- Enhancement and Development of new report system for Key Metrics (FCSD Web & APP)
- Transition and establishment of the FCSD GCH Region process operation (5Markets)
- Liaison among Markets to share best practices and develop new business opportunities
- VM and FM Programs playbook for GCH
- Benchmark and Analysis between OEM brands (Promotions, Key Metrics and Commercial policies)
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Developed strong organizational and communication skills through coursework and volunteer activities.
FCSD Purchasing Manager/ CAF Program Manager
Ford Motor Company & ChangAn Ford
2016.08 - 2018.08
- Ensure the OKTB for Service parts on New Vehicles launch (Local and overseas production)
- Purchasing for Exterior and Interior commodities (PMT1)
- AP Region Liaison for ChangAn Ford Projects.
- Ford single point of contact on parts procurement, logistics and packaging from other regions.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Organized and detail-oriented with a strong work ethic.
Senior Sales Analyst
Ford Motor Company AP Regional headquarters office
2014.08 - 2016.08
- AP region performance Analysis (13 Markets)
- Implementation of Governance Process for FM&VM Budget in the Region
- Development of Market Landscape analysis including Carpark , Revenue and demographics
- Develop systems to Tracking Revenue, RO, Carpark and Key commodities)
- Helped Ford FCSD Management to make optimal decisions on detailed analysis and facts from each of the Markets.
- Participated in Market leads meetings to discuss financial analysis and Marketing strategies.
Motorcraft Marketing coordinator
Ford Motor Company of Mexico
2011.02 - 2014.08
- Planning and delivery of promotional and communication activities for Motorcraft brand (ATL and BTL)
- Nascar Mexico as our main communication channel
- Plan, Strategy, and implementation of National technician contest “El Mecánico más Mecánico”
- Spare parts Expo Rujac & Expo AutoMechanica
- Planning and coordination event and stand
- Budget and inventory control
- Digital Media management (, , Twitter, and YouTube)
- Creation New Motorcraft Website 2012 (Motorcraft.com.mx).
- Created customized marketing materials to increase product awareness.
- Prepared persuasive sales and marketing presentation materials to engage clients.
- Worked flexible hours across night, weekend and holiday shifts.
- Gained strong leadership skills by managing projects from start to finish.
Mexico General Manager
Chongqing Guangyu Motorcycle
2010.05 - 2011.02
- Analysis of Motorcycle and spare parts market in Mexico
- Strategy development for product introduction
- (Budget, Price Analysis & investment plan)
- Consumer analysis and benchmark with other Chinese & Local brands in Mexico.
Ford Trainee, Customer Service
Ford Motor Company
2008.01 - 2008.11
- Support B-platform brand team for the launch of 2009 Fusion and 2009 Fiesta
- Development of Materials ATL and BTL to Create awareness for the Ford Brand and Motorcraft parts.
- Price analysis for Aftermarket Parts
- Extranet site upgrade and New Motorcraft Website launch
- 2008/9 "Win a Ford Fusion" Contest Promotion o Advertising Tracking o Awards Ceremony Logistics o Corporate Brand Promotion
- Developed customer service policies and procedures to meet and exceed industry service standards.
- Analyzed customer service trends to discover areas of opportunity and provide feedback to management.
Analyst
iPunto Public Relations
2007.06 - 2007.09
- Supported Media Relations department and assisted in development of strategic plan.
Customer Service
American Express Company & Blockbuster Video
2002.07 - 2007.01
Education
MBA - Business Administration And Management
UNAM School of Economics
Mexico No Degree - China Language And Culture
Sichuan International Studies University
Chongqing China08.2010
Bachelor of Arts - Marketing
ITESM CEM
Mexico12.2008
Skills
- Salesforce Administration
- Customer Consultations
- Strategy Development
- Networking Events
- Engagement Strategy Development
- Business Objective Analysis
Accomplishments
- Integrated Marketing Communications
- Market and consumer behaviour analysis ( Mex & CN)
- 020 Campaigns and Vertical Marketing
- Resolved product issue through consumer testing.
Languages
Spanish
Native or Bilingual
English
Full Professional
Chinese (Mandarin)
Limited Working
Timeline
Regional Liaison & IMG Buyer for China
Ford Motor Company IMG
2023.01 - Current
Service Marketing Manager
Ford Motor Company China
2020.01 - 2022.12
FCSD Operations & Development Manager
Ford Motor Company AP/ GCH Region, AP
2018.08 - 2020.12
FCSD Purchasing Manager/ CAF Program Manager
Ford Motor Company & ChangAn Ford
2016.08 - 2018.08
Senior Sales Analyst
Ford Motor Company AP Regional headquarters office
2014.08 - 2016.08
Motorcraft Marketing coordinator
Ford Motor Company of Mexico
2011.02 - 2014.08
Mexico General Manager
Chongqing Guangyu Motorcycle
2010.05 - 2011.02
Ford Trainee, Customer Service
Ford Motor Company
2008.01 - 2008.11
Analyst
iPunto Public Relations
2007.06 - 2007.09
Customer Service
American Express Company & Blockbuster Video
2002.07 - 2007.01
MBA - Business Administration And Management
UNAM School of Economics
No Degree - China Language And Culture
Sichuan International Studies University
Bachelor of Arts - Marketing
ITESM CEM
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