Rama Krishna Potla

Cross-Functional Team Facilitation:
• Worked from the Founder’s Office to facilitate and execute team processes for cross-functional initiatives.
• Ensured the highest level of customer experience and quality across all digital channels and touchpoints.

Marketing Expertise:
• Developed and executed successful marketing campaigns to drive brand awareness and revenue growth.
• Planned, executed, and optimized digital marketing campaigns, resulting in a 10% increase in online sales and a 4% increase in walk-ins.
• Created compelling content, managed social media channels, and analyzed data to optimize campaigns for maximum impact.
• Proficient in Coreldraw and Adobe Illustrator for social media content creation and internal brand communications.
• Expertise in social media marketing through Meta Business Suite.

Stakeholder Management and Communication:
• Demonstrated strong stakeholder management and communication skills to support financial management, organizational change, vendor management, and operational excellence in transformation initiatives.

Data Analysis:
• Collected and documented detailed brand requirements from stakeholders through surveys.
• Analyzed data to identify trends and patterns, informing business decisions using tools like Excel, SQL, Tableau, and Google Analytics.

Retail Stores and Brand Management:
• Managed a network of 40 retail stores across multiple states, optimizing marketing and operations while maintaining brand identity.
• Expertise in setting up retail stores, including initiation, site selection, store design and layout, budgeting and financing, operations, legal and compliance, staffing and training, and launch and marketing campaigns.
• Led cross-functional teams across locations to achieve business objectives.
• Acted as an advisor to the organization, offering insights and recommendations for strategic planning and decision-making.

Operations Management:
• Oversaw multiple projects at different stages and created a brand from the ground to 6 retail outlet stores within 6 months, including product development, developing brand identity, and execution.
• Handled diverse tasks, including setting up retail stores from initiation to marketing campaigns.
• Evaluated existing software applications and systems to ensure they met business needs and selected and implemented new systems as required.
• Identified opportunities for improving business processes and workflows, proposing and implementing changes for efficiency.
• Assisted in evaluating the financial implications through cost analysis.

Quality Assurance and Risk Management:
• Collaborated with quality assurance teams to ensure products met defined requirements and quality standards.
• Assessed project risks and proposed mitigation strategies.

Communication Channel Management:
• Proficiently managed communication channels for both internal and external stakeholders and received Cambridge English for Business certification.

• Analysed customer reviews from various platforms to determine sentiment by evaluating feedback and categorising it as positive, negative, or neutral being a Sentiment Analyst.
• Conducted sentiment analysis on 300 to 500 user comments daily, developing strong analytical skills and gaining experience in handling large data sets.
• Contributed to providing insights into customer feedback by performing sentiment analysis and enabling informed decision making for companies like Samsung and Bosch.
• Gained practical experience in Agile development and SCRUM/SAFe methodologies, contributing to projects and further enhancing my understanding of these key methodologies.
• Actively contributed to understanding customer sentiment and gained valuable exposure to the field of data analysis and customer insights throughout my internship.
• Performed routine tasks under direct supervision and within established procedures and guidelines.