Ramasuthan Thalayasingham

• Delivered a +6% volume growth YOY for 2024 and with a 15% EBIT, with exceptional +10% General trade and +14% Food service business volume growth.
• Championed a working culture within the team deliver a Sales engagement score of 9.4/10 as a sales director and country head.
• Revamped and executed effective sales strategies, whilst increasing the brand value in SL and export businesses to Maldives by delivering a market share increase of 70% according to the kantar readings.
• Transformed & spearheaded the firm to become more contemporary & innovative in terms of General trade, Modern trade and food service business delivery.
• Led and leveraged overall financials, maintained positive working capital/cash flows, and increased profitability irrespective of the volatile business environment.
• Strategized & enhanced route to market decision-making and executions.
• Streamlined and optimized annual strategic & budget planning to ensure sustainable delivery of the bottom line.
• Improved sales performance with the support of 03 National Sales Managers and a Customer Marketing Manager.

• Company Overview: Energy Drink Business
• Improved the Off premise, on premise, Marketing, Financial business strategy and profitability (P&L) for Red Bull Energy Drink business in the regional countries and delivered the P&L targets.
• Transformed & strategized value chains with country economic dynamics and managed pricing and control over distributor sales prices.
• Strategized to foster an innovative mindset amongst all employees and inculcated a performance-driven culture in Sri Lanka and the regional countries.
• Energy Drink Business

• Delivered the P&L KPI's for Top and Bottom line for the country.
• Managed the On Premise, Off premise and Marketing for the country achieving all targets YOY to be promoted to a regional Manager for ISC.
• Increased distribution from 2,000 outlets to 45,000 outlets by strategically improving the RTM model to improve the business in On and Off premise business.
• Introduced Energy zones in SriLanka which eventually became a benchmark for number of EZ's implemented in the world.
• Recruited a new team in Sri Lanka and trained them to deliver the country objectives.
• The role consist of collaborative working with Global and regional teams to deliver the overall company objectives for the country.

• Company Overview: Energy Drink business
• Delivered the Off premise targets on Sales and Distribution.
• Introduced the extended distribution model to open General trade distribution which gave way for a exceptional reach base in to outskirts of Sri Lanka.
• Resized the JBP model with Modern Trade accounts which eventually becomes a practice.
• Energy Drink business

• Functioned as the Market Manager for MARS business in Sri Lanka (Head of Sri Lanka Business), and supported the Head of Indian Subcontinent business for MARS India (Pvt.) Ltd.
• Developed, implemented, and monitored strategies, policies and plans for MARS business in SL.
• Re-invigorated & improved customer relationship management, customer development, profitability.
• Optimized & perfected Asset Management - Asset planning, usage, productivity, traceability, and safety.
• Sharpened demand planning - sales forecasting, inventory management, and ensured control, freshness, and quality.
• Established 'win-win stakeholder relationships by participating in negotiations, business events, and public forums as a company representative.

• Upgraded & sharpened customer relationship and capital management in the cluster.
• Empowered supermarket managers and executives by providing timely feedback and regular monitoring.
• Supported to execute operational standard & variance audits and sales improvement plan for the supermarket cluster.
• Initiated to conduct area competitor analysis and consumer behaviors analysis to make timely short & long-term strategies to execute by the Supermarket Managers.
• Empowered & supervised 14 Direct Supermarket Managers and Executives in the cluster and improved Sales & Marketing executions and profitability of the assigned supermarket stores.

• Oversaw sales and P&L management to drive store profitability.
• Executed routine inventories, ensuring accurate stock levels and minimizing costs.
• Maintained clean and organized store appearance to improve customer shopping experience.
• Coached employees on effective sales techniques and resolution of complex issues.
• Led people management initiatives to enhance employee engagement and performance.
• Optimized inventory control processes to reduce overhead and streamline operations.

• Collaborated with cross-functional teams to achieve project goals within budget and deadlines.
• Developed and implemented training programs that increased employee retention and performance.
• Produced training videos for store and department managers to boost operational effectiveness.
• Established store manager training program for Keells Retail Academy, enhancing management capabilities.

• Managed 18,000sqft Homeware department within a 52,000sqft department store.
• Resolved customer relations issues promptly to enhance client satisfaction.
• Boosted sales revenue by developing and executing effective sales strategies.
• Led a high-performing sales team through motivational coaching and performance incentives.

Service station P&L management.

Team management with rostering

stock management

Fuel and shop order management

Facilities management

Weekly & monthly business review and business planning

• Developed and implemented strategies to increase sales and profitability.
• Streamlined inventory management processes for increased efficiency and reduced stock discrepancies.
• Implemented loss prevention measures to minimize shrinkage and protect store assets.
• Conducted regular performance evaluations for team members to provide constructive feedback and support professional growth opportunities.