Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Personal Information
References
Website, Portfolio And Profiles
Timeline
Generic
Ramasuthan Thalayasingham

Ramasuthan Thalayasingham

Belconnen,ACT

Summary

Accomplished sales professional with 22 years of comprehensive experience in retail and wholesale customer service, relationship management, people management, P&L management, and stock management, aiming to return to vibrant retail sector to enhance fuel, supermarket, and departmental retail experience for upward mobility in Australia.

Overview

23
23
years of professional experience

Work History

Customer Service Assistant

Coles
Belconnen, Australia Capital Territory
05.2025 - Current
  • Achieved scan rate targets and met service delivery KPIs to enhance checkout customer service.
  • Executed grocery shop floor filling while adhering to FIFO inventory management practices.
  • Received stock deliveries and performed gap filling to sustain optimal inventory levels.
  • Organized promotional displays in accordance with company guidelines.
  • Maintained a clean and orderly work area to improve operational efficiency.
  • Monitored new products, services, and promotions to remain updated on changes affecting customer operations.

Country Head of Business & Sales Director

Flora Food Group (Pvt.) Ltd.
Colombo, Srilanka
03.2024 - 04.2025
  • Achieved over 6% year-over-year volume growth for 2024, with 15% EBIT.
  • Drove general trade and food service business volume growth of 10% and 14%, respectively.
  • Cultivated a collaborative team culture, resulting in a sales engagement score of 9.4 out of 10 as sales director and country head.

Regional Manager Indian Subcontinent Countries

Red Bull Energy Drink Business
Colombo, Dubai
01.2019 - 02.2024
  • Improved the Off premise, on premise, Marketing, Financial business strategy and profitability (P&L) for Red Bull Energy Drink business in the regional countries and delivered the P&L targets
  • Transformed & strategized value chains with country economic dynamics and managed pricing and control over distributor sales prices
  • Strategized to foster an innovative mindset amongst all employees and inculcated a performance-driven culture in Sri Lanka and the regional countries

Country Manager - Red Bull Energy Drinks

Red Bull FZE
Colombo, Sri Lanka
10.2017 - 01.2019
  • Delivered P&L KPIs for top and bottom line across country.
  • Achieved year-on-year targets in On Premise, Off Premise, and Marketing, resulting in promotion to regional Manager for ISC.
  • Expanded distribution network from 2,000 to 45,000 outlets by enhancing RTM model.

Off Premise Manager

Red Bull Energy drink business
10.2014 - 10.2016
  • Delivered the Off premise targets on Sales and Distribution.
  • Introduced the extended distribution model to open General trade distribution which gave way for a exceptional reach base in to outskirts of Sri Lanka.
  • Resized the JBP model with Modern Trade accounts which eventually becomes a practice.

Market Manager

MARS International India (Pvt.) Ltd.
Colombo, Sri Lanka
11.2012 - 08.2014
  • Company Overview: Company Overview: https://www.mars.com/en-in/about/history
  • Functioned as the Market Manager for MARS business in Sri Lanka (Head of Sri Lanka Business), and supported the Head of Indian Subcontinent business for MARS India (Pvt.) Ltd
  • Developed, implemented, and monitored strategies, policies and plans for MARS business in SL

Retail Area Manager

Keells supermarkets (Subsidiary of John Keells Group)
Colombo, Sri Lanka
04.2010 - 10.2012
  • Held P&L responsibility for supermarket stores while planning succession for 28 retail management personnel.
  • Supervised 14 Direct Supermarket Managers, boosting sales and marketing effectiveness.
  • Executed operational standards and variance audits to enhance overall performance.
  • Conducted competitor analysis and consumer behavior assessments to guide strategic planning.
  • Developed and implemented sales improvement plans that increased profitability.
  • Provided timely feedback and regular monitoring to empower supermarket managers.
  • Analyzed market trends to create short- and long-term strategies for supermarket operations.
  • Upgraded customer relationship and capital management across retail cluster.

Retail Store Manager

Co-operative Food Supermarkets
London, United Kingdom
07.2008 - 04.2010
  • Delivered consistent P&L results while identifying cost-saving opportunities in Harrow and Berwick streets.
  • Achieved stock audit results, minimizing wastage through effective oversight.
  • Managed departmental managers across Fresh, Grocery, Liquor, and Customer Service departments.
  • Designed workforce rostering systems to enhance store efficiency.
  • Oversaw succession planning and coaching to develop talent within teams.
  • Conducted regular audits to ensure compliance with company standards.
  • Recruited, trained, and managed a team of 20-40 employees effectively.
  • Supervised daily retail operations, focusing on staff scheduling and inventory control.

Specialist Quality Assurance & Process Implementation

Keells Supermarkets
04.2006 - 07.2008
  • Researched and analyzed customer feedback to identify areas of improvement.
  • Created training materials for new hires on the company's procedures and policies, along with training videos for managers, supervisors, and departmental heads of stores.
  • Coordinated with other departments to ensure efficient workflow processes.
  • Implemented process improvements to increase efficiency and reduce costs.
  • Developed and implemented specialized procedures for customer service operations.
  • Performed quality assurance testing on newly developed software applications.

Matalan Retail Ltd
Dalston, London, Sri Lanka
07.2005 - 08.2006
  • Oversaw homeware department operations across 18K sqft, maximizing efficiency in a 36K sqft store.
  • Deputized store manager to achieve financial KPIs consistently.
  • Conducted regular meetings with staff to align on quarterly and annual objectives.
  • Supervised daily sales operations while managing staff performance and productivity.
  • Analyzed customer data to uncover trends and identify growth opportunities.
  • Trained and mentored junior sales personnel to enhance their effectiveness.
  • Implemented process improvements to optimize sales department workflows.
  • Collaborated with marketing team on promotional materials and visual merchandising strategies.

Deputy Store Manager and Trading Manager

Somerfield Supermarkets
London, Walthamstow And Hounslow, United Kingdom
03.2002 - 08.2005
  • Oversaw operations of 4000 sqft store with petrol station, ensuring efficiency and profitability.
  • Managed Texaco/cooperative conversion project for six months, leading successful store transformation in Hounslow.
  • Executed opening and closing procedures, including alarm settings and cash handling.
  • Maintained comprehensive knowledge of product lines to enhance customer experience.
  • Supported store manager in achieving sales and profitability objectives through strategic initiatives.
  • Motivated employees by establishing achievable performance goals and fostering a growth-oriented environment.
  • Analyzed sales trends to identify high-performing products and those requiring increased promotion.
  • Coached store associates through structured mentorship and informal guidance.

Supervisor Customer Service (Operations)

Fuel Force Service Station
Teddington And Stamford Hill, London
07.2002 - 05.2005
  • Executed checkout, shop filling, and fuel order receiving based on ullage measurements.
  • Conducted stock take functions to maintain accurate inventory levels.
  • Tracked project progress and delivered timely feedback to staff members.
  • Recruited, hired, trained, mentored, and evaluated staff while managing terminations as required.
  • Provided training sessions on company policies and safety regulations for new employees.
  • Ensured compliance with workplace safety protocols through ongoing training initiatives.

Developed a safe working environment by strictly adhering to safety standards.

Managed 24-hour shift operations to optimize efficiency and service delivery.

Education

Fellow Member

Institute of Managers And Leaders
Australia
04-2025

Fellow Member of CPM - Business Management

Chartered Professional Managers
Sri Lanka, Sri Lanka
04-2020

MBA - Business Administration General

Australian Institute of Business
Adelaide, SA, Australia
06-2013

Bachelor of Arts - Business & Accounting

University of East London
United Kingdom, UK
06-2007

Diploma - Human Resources Management

Oxford College of Business
03.2006

Professional Member -

The Chartered Management Institute
London, UK

Skills

  • Sales strategy
  • Market analysis
  • Customer relationship management
  • Financial analysis
  • Employee training
  • Team building
  • Sales strategies

Hobbies and Interests

Playing Rugby, Cricket, Reading, Being up to date with current news and events

Personal Information

References

  • Jason Sergeant, Red Bull, Head Coach APAC, Jason.sergent@redbull.com.
  • Mamoon, Javed, General Manager - South Asia and Central Asia, mamoon.javedhussain@florafoodgroup.com, +92 321-201-2200, Flora Food Group
  • Karim, Elkhazen, Area General Manager – MENA & ISC, karim.khazen@redbull.com, +971 5045 414 49, Red Bull FZE
  • Ewan, McCulloch, International On-Premise Distribution Manager, ewan.mcculloch@redbull.com, +44 7972 620 012, Red Bull UK

Website, Portfolio And Profiles

https://www.linkedin.com/in/ramasuthan-thalayasingham/

Timeline

Customer Service Assistant

Coles
05.2025 - Current

Country Head of Business & Sales Director

Flora Food Group (Pvt.) Ltd.
03.2024 - 04.2025

Regional Manager Indian Subcontinent Countries

Red Bull Energy Drink Business
01.2019 - 02.2024

Country Manager - Red Bull Energy Drinks

Red Bull FZE
10.2017 - 01.2019

Off Premise Manager

Red Bull Energy drink business
10.2014 - 10.2016

Market Manager

MARS International India (Pvt.) Ltd.
11.2012 - 08.2014

Retail Area Manager

Keells supermarkets (Subsidiary of John Keells Group)
04.2010 - 10.2012

Retail Store Manager

Co-operative Food Supermarkets
07.2008 - 04.2010

Specialist Quality Assurance & Process Implementation

Keells Supermarkets
04.2006 - 07.2008

Matalan Retail Ltd
07.2005 - 08.2006

Supervisor Customer Service (Operations)

Fuel Force Service Station
07.2002 - 05.2005

Deputy Store Manager and Trading Manager

Somerfield Supermarkets
03.2002 - 08.2005

Fellow Member

Institute of Managers And Leaders

Fellow Member of CPM - Business Management

Chartered Professional Managers

MBA - Business Administration General

Australian Institute of Business

Bachelor of Arts - Business & Accounting

University of East London

Diploma - Human Resources Management

Oxford College of Business

Professional Member -

The Chartered Management Institute
Ramasuthan Thalayasingham