Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
References
Timeline
Generic

Ranjit Nair

Sydney,NSW

Summary

Seasoned leader in operational communications and marketing, adept at strategy formulation and execution, with a proven track record at Transport for NSW. Excel in stakeholder relations and mentoring large teams, achieving national benchmarks and driving significant customer-centric initiatives. Expert in marketing campaigns and fostering a performance culture.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Manager Operational Communications

Transport for NSW
Sydney, NSW
08.2023 - Current

  • Collaborate with internal teams to develop, manage, and monitor communication strategies for planned and unplanned events, programs, and initiatives.
  • Develop content for internal and external channels, including presentations, social media, digital media, information campaigns, and government correspondence.
  • Coordinated accessible, timely, and trusted customer and operational communications.
  • Coordinate cross-departmental projects to ensure timely and successful completion.
  • Execute a range of communication activities to support ongoing business needs by providing strategic communications advice.
  • Exhibited five leadership behaviors to achieve organizational goals for customers, employees, and communities.
  • Developed and executed integrated communication strategies for major road and public transport project launches across all internal and external channels.
  • Developed effective engagement strategies through street teams at key locations to provide on-ground operational support during go-lives.

Manager Marketing

Transport for NSW
Sydney, NSW
05.2016 - 08.2023
  • Led marketing communication and campaigns for Greater Sydney, providing strategic communication advice based on customer data and insights.
  • Delivered integrated marketing campaigns for the transport cluster, focusing on operational communication regarding disruptions, service changes, and planned activities.
  • Delivered complex projects with a focus on risk mitigation and customer-centric programs.
  • Collaborated with a diverse stakeholder group to deliver tailored operational campaigns and communications, addressing major infrastructure changes to the roads network across Greater Sydney and Regional.
  • Managed a large campaign portfolio annually, encompassing diverse campaigns such as new product launches, behaviour change initiatives, and brand positioning.
  • Served as the principal point of contact for all customer-facing initiatives and programs, collaborating with diverse stakeholders and senior leaders across the business.
  • Led the customer campaign and communication for the broader transport cluster, including freight and point-to-point, as an integral member of the COVID Taskforce during the pandemic.
  • Managed and utilized Transport's owned channels across the cluster, including effective communication and coordination with secondary revenue contracts.

Senior General Manager- Marketing

Aircel Limited
India
07.2009 - 03.2015
  • Led the marketing function for one of India's largest telecom companies, managing a team of 30 direct reports and overseeing three major telecom circles with a customer base exceeding 110 million.
  • Developed a customer segmentation and lifecycle model using multidimensional data, forming the foundation of the customer strategy.
  • Directed strategic planning and development for new products and services to align with customer needs.
  • Led the enhancement and improvement of existing products and content, including service descriptions and features, to meet changing market needs.
  • Spearheaded the product and pricing strategy for the telco, achieving a national benchmark by turning EBITDA positive within 28 months of operations.
  • Led and promoted a motivating working environment by providing tactical leadership, development opportunities, and managing, coaching, and mentoring team members to ensure a sustainable performance culture.

Education

Bachelor of Arts - Economics

University of Kerala

MBA - Marketing Management

University of Pune

Skills

  • Marketing campaigns and media
  • Strategy formulation and execution
  • Media Planning and strategy
  • Digital and traditional marketing channels
  • Stakeholder and partner relations
  • Behaviour change programs
  • Program management
  • Coaching and mentoring of large teams
  • Expertise in leading large and diverse teams

Accomplishments

  • Winner 2023 Secretary's award for Hidden Disabilities campaign
  • Winner of the Gold Quill Award 2021 as a part of the COVID Communication team
  • Winner 2019 cluster award for T1 North Shore reliability- behavioural science led program for customer at the centre category
  • Highly recommended award for 2018 STA Bus driver recruitment campaign
  • Finalist 2018 Rail Safety Week in the safety category, including finalist 2017 Mumbrella MSIX Awards for Rail Safety week virtual reality campaign
  • Winner 2018 AMI Award for Fare compliance campaign
  • Received the CEO’s award for developing a national model for customer segmentation and lifecycle strategy
  • CMO Award for BCG Matrix adoption resulting in a 7%revenue growth month-on-month

Certification

  • Certified in Advance Project Management by UTS

References

References available upon request.

Timeline

Manager Operational Communications

Transport for NSW
08.2023 - Current

Manager Marketing

Transport for NSW
05.2016 - 08.2023

Senior General Manager- Marketing

Aircel Limited
07.2009 - 03.2015

Bachelor of Arts - Economics

University of Kerala

MBA - Marketing Management

University of Pune

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