Raphaella Bichler
Melbourne,VIC
Summary
Showcases excellent communication skills and the ability to deliver data-driven solutions that encompass the strategic goals of the organisation, current business context and technical capabilities. Strong work ethic, meticulous and continuously looking for opportunities to improve, with an interest in optimising processes to enable faster delivery of high-quality work.
Overview
1
1
year of professional experience
Work History
Marketing Data Analyst
Deloitte Digital
07.2023 - Current
- Implemented enterprise tag management solutions and optimised existing tag management platforms.
- Designed, implemented, and reported on A/B web experiments to deliver more personalised customer experiences and boost engagement and conversion metrics.
- Utilised enterprise tag management software and analytics tools to track campaign performance across social media, eDM, and paid search channels.
- Provided data-driven recommendations to optimise marketing efforts and content delivery across paid and owned channels, including website, social media and eDM.
- Engaged with business analysts and developers to provide data layer specifications for website tracking and analytics.
- Created strategies for delivering large-scale personalisation and enterprise-level audience management for businesses.
Education
Bachelor of Science - Data Science
The University of Melbourne
Melbourne, VIC2023
Diploma of Languages - Chinese
The University of Melbourne
Melbourne, VIC2023
Skills
- Proficient in Javascript, Python, HTML, R, Java, SQL and C
- Certified Expert Business Practicioner in Adobe Analytics
- Certified Expert Business Practitioner and Optimisation Specialist in Adobe Target
- Product Certified in Tealium iQ
- Experience with Tealium AudienceStream and Sitecore CDP platforms
- Proficient with Microsoft Office tools
- Data visualisation and analysis
- Statistical modelling and machine learning
References
Ray Thia, Senior Specialist Lead | Deloitte Digital
Email: rthia@deloitte.com.au
Phone: 0498 999 792
Matt Kingerlee, Senior Manager | Deloitte Digital
Email: mkingerlee@deloitte.com.au
Phone: 0468 735 741
Timeline
Marketing Data Analyst
Deloitte Digital
07.2023 - Current
Bachelor of Science - Data Science
The University of Melbourne
Diploma of Languages - Chinese
The University of Melbourne
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