Results-oriented Commercial and Revenue Leader with 8 years of experience optimizing multi-property hotel performance. Currently steering revenue strategy for a six-property portfolio on the Sunshine Coast, driving ADR growth and enhancing forecast accuracy. Skilled in developing frameworks that build owner confidence and foster a disciplined commercial culture.
Overview
18
18
years of professional experience
Work History
Revenue Manager - Sunshine Coast Portfolio
Accor Apartments & Realty
07.2023 - Current
Leading revenue strategy across a six-property coastal portfolio, aligning pricing, inventory and distribution decisions to drive sustainable ADR growth, occupancy performance and market share gains.
Implementing daily dynamic BAR structure and promotional strategies that optimise yield while protecting rate integrity across fluctuating leisure, government and corporate demand segments.
Driving structured revenue review meetings with General Managers and operational leaders, translating performance analytics into clear strategic direction and measurable action plans.
Developing rolling forecasts and forward demand outlooks, proactively identifying risks and opportunities and adjusting commercial tactics to maintain revenue momentum.
Monitoring booking pace, lead times, segmentation mix, local events and competitor positioning to strengthen competitiveness and gain market share.
Evaluated and priced group opportunities promptly using displacement analysis to balance short-term revenue capture with long-term yield optimisation.
Leveraging STR benchmarking data (MPI, ARI, RGI) to evaluate comp set performance and implementing targeted initiatives to improve index penetration.
Overseeing distribution health through platforms such as Fornova, ensuring rate parity, channel visibility optimisation and effective inventory allocation across direct, OTA, GDS and wholesale channels.
Revenue Analyst
AVC
05.2021 - 07.2023
Managed revenue strategy for four-property national portfolio, optimizing performance across full-service and resort assets.
Executed pricing, promotional, and inventory strategies across online and offline channels, enhancing market reach and revenue opportunities.
Prepared annual budgets and rolling forecasts in collaboration with General Managers.
Conducted STR benchmarking analysis and provided insights to improve RGI performance.
Facilitated fortnightly revenue meetings with operational stakeholders, fostering accountability and collaboration to align on performance goals.
Produced detailed revenue reports including booking pace, segmentation and demand analysis.
Regional Revenue & Distribution Manager
Wyndham Hotels Group
01.2016 - 12.2020
Implemented revenue and distribution strategies across a 10-property managed and mixed-use portfolio.
Managed pricing and inventory across brand CRS, GDS, OTA, and wholesale channels to optimize revenue generation.
Prepared daily, weekly, and monthly revenue reports analyzing occupancy, ADR, and RevPAR performance to inform strategic decision-making.
Conducted yield meetings with senior stakeholders to align commercial strategy across properties.
Led system onboarding and distribution setup for newly acquired and rebranded properties, ensuring seamless integration into revenue processes.
Delivered revenue systems training to newly appointed General Managers and property teams.
Franchise Support & Distribution Coordinator
Wyndham Hotels Group
01.2013 - 12.2016
Acquisitions Executive
Wyndham Vacation Resorts Asia Pacific
01.2009 - 12.2012
Sales Coordinator
Palazzo Versace Gold Coast
01.2008 - 12.2009
Education
Postgraduate Diploma - Marketing
IIMM
India
01.2004
Bachelor of Business - Equivalent to Australian Bachelor Degree