Ratih Permata Sari
O'Connor
Summary
With over 12 years of experience in customer service and communication, I have developed strong problem-solving skills, adaptability, attention to detail, and the ability to stay organized.
Throughout my career, I have worked in different fields and roles, from being an announcer and producer at a radio station, providing voice-overs for a TV program and other independent clients, leading a team in an organization, to working in the digital advertising industry as a copywriter, admin, customer service professional, and handling influencers. These experiences demonstrate my ability to handle diverse responsibilities, manage multiple tasks effectively, and deliver results in any role. I started every role as a beginner and worked my way up, which has taught me the value of hard work, perseverance, and continuously improving my skills.
I am confident in my ability to quickly learn new skills, collaborate with teams, and contribute to a positive and productive work environment. I am eager to apply my diverse skill set, strong work ethic, and adaptability to help your company succeed, while continuously growing and evolving in a dynamic environment.
Overview
17
17
years of professional experience
Work History
Freelance Translator
PT Triyasa Kreasi Bersama
01.2020 - Current
- Translate web articles from Indonesian to English while keeping the original meaning, tone, and style.
- Ensure the translations are clear, concise, and easy to understand.
- Use strong skills in both Indonesian and English, with attention to detail and good research to handle specific terms.
- Meet tight deadlines and maintain a natural tone that flows well for native English speakers.
- Review final work to spot and correct errors in punctuation, grammar, and translation.
- Key skills: bilingual proficiency (Indonesian and English), attention to detail, research skills, time management, translation accuracy, grammar and punctuation, and proofreading.
Freelance Social Media Officer
RED Communication
08.2012 - Current
- Manage client accounts on social media platforms.
- Respond to customer inquiries with quick and helpful solutions.
- Monitor feedback, address issues, and maintain a positive online presence for clients.
- Engage with customers to ensure they feel supported and valued.
- Maintain a professional tone, even in challenging situations.
- Build strong customer relationships and enhance the brand’s reputation through excellent communication and service.
- Write engaging soft-selling and hard-selling copy for social media content, based on client-provided content calendars.
- Work with cross-functional teams to achieve KPIs.
- Key skills: communication, active listening, problem-solving, and managing multiple conversations in a fast-paced digital environment.
- Previous clients (Indonesia): Bioré, FOX'S, LG, Nestlé MILO, AIA Insurance, Blue Bird Group, FWD Insurance, LINE, Nestlé KitKat, Unakaffe, Mizone, Samsung, Hyundai Motors.
Freelance Digital Content Writer
PT Triyasa Kreasi Bersama
11.2018 - 12.2022
- Wrote, developed, and edited content for multiple clients.
- Posted content on clients' social media platforms and managed interactions, including responding to comments and inquiries.
- Conducted research as needed to create content based on client demands.
- Worked within tight deadlines in a fast-paced environment.
- Key skills: content creation, social media management, time management, customer engagement, research, and attention to detail.
- Previous clients (Indonesia): Lakmé, OYO, Pokka, Sampoerna U-Mild.
Key Opinion Leaders Officer
PT Triyasa Kreasi Bersama
11.2018 - 12.2022
- Built and maintained relationships with key industry influencers (KOLs) to promote the brand.
- Researched potential KOLs, coordinated partnerships, and managed campaigns for effective brand representation.
- Worked with KOLs to align messaging with brand goals and target audiences.
- Monitored KOL collaborations, analyzing metrics and feedback to improve future campaigns.
- Collected and organized KOL information in a digital database.
- Key skills: networking, relationship-building, strategic thinking, communication, and knowledge of social media and influencer marketing trends.
(Volunteer) Documentation and Publication Manager
Madah Bahana Marching Band University of Indonesia
01.2017 - 01.2018
- Managed documentation tasks, including taking and organizing photos and videos of events, rehearsals, and performances.
- Created and published promotional materials like event programs, newsletters, and website content.
- Designed invitations for the public and alumni and produced annual video clips highlighting the band’s achievements.
- Worked with team members to accurately represent events and activities across platforms, and collaborated with different teams to promote events and celebrate the band’s successes.
- Accomplished multiple tasks within established timeframes.
- Established team priorities, maintained schedules and monitored performance.
- Developed detailed plans based on broad guidance and direction.
- Evaluated team performance and conveyed constructive feedback to improve skills.
- Key skills: documentation management, photography and video editing, content creation, teamwork, event promotion, time management, project coordination, planning, and performance evaluation.
Content Specialist
Rise Indonesia
04.2016 - 12.2017
- Hired to manage social media content for UNICEF Indonesia.
- Created, developed, and managed content across various platforms to support UNICEF’s mission and campaigns, based on their content calendars.
- Studied materials provided by UNICEF before developing content to ensure accuracy.
- Strengthened content through proofreading and editing.
- Worked closely with teams to ensure content was consistent, accurate, and aligned with UNICEF’s goals.
- Ensured all content followed UNICEF’s brand guidelines and effectively communicated key messages about child rights, education, and health.
- Managed multiple deadlines efficiently.
- Key skills: strong writing and editing, creativity in content development, understanding audience engagement, and aligning content with strategic goals.
Radio Announcer & Producer
106.2 FM Bens Radio
11.2011 - 12.2013
- Presented and hosted engaging radio programs, keeping listeners entertained and informed.
- Announced ads, song switches, and breaking news updates during live broadcasts.
- Engaged with listeners through social media and phone calls, discussing music selections and other topics.
- Researched topics, fact-checked, and prepared for interviews with guest speakers.
- Did ad-libs, recorded news, and provided voice-over for creative segments.
- Learned to operate audio mixers and coordinated broadcast operations with the studio-console operator.
- Acted as a show producer, managing all aspects of the broadcast, coordinating with team members, and ensuring smooth program flow.
- Produced creative radio segments on music, current events, and lifestyle topics.
- Created and wrote clear, engaging scripts, ensuring content aligned with the station’s style and tone.
- Developed interactive content, such as competitions, interviews, and phone-ins, and wrote scripts for commercials and promotional spots.
- Key skills: strong communication, creativity, multitasking, high production standards, audio editing, scriptwriting, social media engagement, research, voice-over, and team coordination.
Voice Over Talent
PT Duta Visual Nusantara Tivi Tujuh
11.2012 - 01.2013
- Hired for one of the sport program to replace the original voice-over during her maternity leave.
- Provided dynamic and engaging voice-overs, enhancing the viewing experience for sports fans.
- Delivered clear and precise narration with accurate pronunciation, ensuring effective communication of information.
- Worked closely with producers and editors to ensure voice-overs matched visual content, maintaining a professional and engaging tone throughout the broadcast.
- Key skills: voice-over, clear communication, attention to detail, teamwork, professionalism, and time management.
Radio Announcer & Producer
Voice of Human Rights News Centre
03.2008 - 10.2011
- Presented and hosted engaging radio programs to keep listeners entertained and informed.
- Created clear and engaging scripts, ensuring all content matched the station's style and tone.
- Managed all aspects of the broadcast, coordinating with team members and relevant departments.
- Learned more about journalism and human rights topics.
- Recorded news materials.
- Developed ideas and executed Public Service Announcements (PSA).
- Maintained a strong network with partner stations across Indonesia.
- Key skills: radio presenting, scriptwriting, broadcasting, team coordination, journalism, public service announcements (PSA), news recording, networking, and human rights awareness.
Education
Bachelor - Mass Communication
University of Indonesia
Indonesia01.2010
Diploma III - Broadcasting
University of Indonesia
Indonesia12-2007
Skills
- Communication
- Customer Service
- Organisational Management
- Adaptability
- Problem-Solving
- Project Management
- Team Leadership
- Social Media Management
- Content Creation
- Proofreading
- Voice Over
- Digital Media
- Professional Translation
Languages
English
Indonesian
Timeline
Freelance Translator
PT Triyasa Kreasi Bersama
01.2020 - Current
Freelance Digital Content Writer
PT Triyasa Kreasi Bersama
11.2018 - 12.2022
Key Opinion Leaders Officer
PT Triyasa Kreasi Bersama
11.2018 - 12.2022
(Volunteer) Documentation and Publication Manager
Madah Bahana Marching Band University of Indonesia
01.2017 - 01.2018
Content Specialist
Rise Indonesia
04.2016 - 12.2017
Voice Over Talent
PT Duta Visual Nusantara Tivi Tujuh
11.2012 - 01.2013
Freelance Social Media Officer
RED Communication
08.2012 - Current
Radio Announcer & Producer
106.2 FM Bens Radio
11.2011 - 12.2013
Radio Announcer & Producer
Voice of Human Rights News Centre
03.2008 - 10.2011
Bachelor - Mass Communication
University of Indonesia
Diploma III - Broadcasting
University of Indonesia
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