Ratri Ramanitya
Melbourne,Australia
Summary
Motivated social media strategist brings value to collaborative marketing role opportunity. Excellent organizational, planning and communication skills with passion for positively impacting customer bottom-lines with creative and engaging marketing copy. Trained in social media management, audience engagement and marketing campaign development. I'm particularly drawn to roles that challenge me creatively and strategically.
Overview
5
5
years of professional experience
Work History
Marketing Assistant Intern
Melbourne Fringe
Melbourne, Australia
02.2024 - Current
- Developed a comprehensive social media strategy for the "Event Finishing School" initiative, leading to a measurable increase in follower engagement and online interactions.
- Created engaging, targeted content across various platforms, including Facebook, Instagram, and Twitter, driving increased brand awareness and audience growth.
- Managed social media calendars and coordinated content publication to maximise impact and maintain consistent brand messaging.
- Supported the launch and promotion of the Common Rooms event through innovative social media campaigns, enhancing its digital footprint and audience reach.
- Utilised analytics tools to monitor, evaluate, and optimise social media performance, providing detailed reports to inform strategy adjustments.
- Collaborated with internal teams to ensure successful execution of projects within timeline and budget constraints.
Social Media Strategist
Self Employee
Melbourne, Australia
01.2020 - Current
- Pioneered social media branding strategies for international and local clients including Starlink, Diplomat EVO, and Popy Go Beauty, crafting unique content that resonated with diverse audiences.
- Directed all phases of social media campaign development, from conceptualization to execution and post-campaign analysis.
- Leveraged social media insights to refine branding tactics, ensuring alignment with client objectives and market trends.
- Developed compelling content strategies for CIMB Bank and UNIQLO Indonesia, resulting in significant growth in engagement and online presence.
- Crafted creative copy for posts that was engaging, informative, and optimized for social media.
- Collaborated with design team to develop visually appealing graphics for social media use.
- Managed relationships with influencers by creating mutually beneficial partnerships.
- Developed and implemented social media strategies for clients to increase brand awareness, engagement, and website traffic.
Social Media Marketing Specialist
Singtel
Jakarta, Indonesia
01.2019 - 01.2020
- Orchestrated a social media-driven promotional campaign for the “SEA OF ASIA” film festival, achieving unprecedented audience engagement and festival attendance.
- Implemented innovative social media tactics that increased HOOQ’s visibility and interactive reach by 50% during promotional periods.
- Established a vibrant community presence on social media for youth cinema in Bandung and Jakarta, significantly boosting local engagement and brand loyalty.
- Developed and implemented successful social media strategies across multiple platforms.
- Created, curated, and managed all published content.
- Conducted research on current benchmark trends and audience preferences.
- Monitored and reported on feedback, insights, and customer engagement metrics.
- Analyzed key metrics to optimize campaigns performance.
- Managed daily presence in social networking sites including Facebook, Twitter, Instagram.
Education
Master of Arts in Cultural and Creative Industry -
Monash University
04.2024
Bachelor of Economic in Branding - Marketing
Prasetiya Mulya Business School
Skills
- Adobe Photoshop (basic elements)
- Adobe Photoshop
- Social Media
- Social Network
- Microsoft Office package: Microsoft Word, Excel, PowerPoint, Access
- Airtable (Management Tool)
- Tableu Dahsboards
- Digital advertising
- Google Analytics
- Video Editing
- Competitor Analysis
- Press Release Writing
- Copywriting
- Campaign Management
- Content Creation
- Project Management
- Strategic Marketing
- Social Media Management
- Social media digital marketing
- Social Media Marketing
Volunteer Experience
- Melbourne Women Film Festival, https://www.mwff.org.au/ FOH
- Melbourne Art Fair https://melbourneartfair.com.au/ FOH and Beyond Invigilator, Visitor Greeters https://melbourneartfair.com.au/
- Love and Rage, Nicholas Building, https://www.nicholasbuilding.org.au/ Ticketing
- Melbourne Fringe Festival Front-of-House (FOH) Volunteer, Ticketing and Information Specialist
Languages
English
Full Professional
Indonesian
Native/ Bilingual
Timeline
Marketing Assistant Intern
Melbourne Fringe
02.2024 - Current
Social Media Strategist
Self Employee
01.2020 - Current
Social Media Marketing Specialist
Singtel
01.2019 - 01.2020
Master of Arts in Cultural and Creative Industry -
Monash University
Bachelor of Economic in Branding - Marketing
Prasetiya Mulya Business School
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