Summary
Overview
Work History
Education
Skills
Roles And Responsibilities
Projects Handled
Seo Tools
Attributes
Awards
Timeline
Generic

Ravneet Kaur

Melbourne,VIC

Summary

SEO Specialist with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and Search Console/Google Analytics report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients. Willingness to take on added responsibilities to meet team goals.

Overview

7
7
years of professional experience

Work History

Senior SEO Analyst

HT Media Ltd (Shine.com)
09.2021 - 10.2023
  • Optimized website content and images to improve search engine rankings.
  • Recovered lost web traffic following algorithm updates by swiftly identifying issues and implementing effective solutions that restored ranking positions.
  • Completed keyword research and analyzed competitor SEO to identify gaps and opportunities.
  • Performed daily SEO audits to optimise website on page content.
  • Website competitor analysis to check for areas of improvement.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Stayed current with industry trends and algorithm updates to ensure the effectiveness of ongoing SEO efforts.

Senior SEO Specialist

RV Technologies Softwares Pvt Ltd
07.2018 - 06.2021
  • Performed ongoing keyword research, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Performed SEMrush onpage optimization to improve SEMrush score
  • Worked on In-house & B2B SEO marketing.
  • Assisted in the selection process for hiring additional team members or external agencies to support the growth of our SEO department.
  • Worked on on-page & off-page SEO strategies to improve website score & visibility
  • Improved user experience through website audits, analyzing performance metrics, and making recommendations for optimization.

SEO Executive

SEO Discovery
06.2017 - 06.2018
  • Performed keyword research & backlink analysis for improving website DR.
  • Performed competitor analysis for creating backlinks to get link diversity on website.
  • Daily website audit including analysing website metrics (tools: Google Search Console, Google Analytics, Ahrefs)


Customer Service Executive

Tata Teleservices Ltd.
11.2016 - 05.2017

Worked as a customer service executive under Customer Service Delivery department. My KRA's include all the operations from sending Welcome letter to the customer including project plan, daily tracker report, coordinating with various teams for timely end to end delivery of services within the given SLA.

Education

B. Tech in Electronics & Communication Engineering -

ACET
05.2016

12th -

Punjab School Education Board
05.2012

10th -

Punjab School Education Board
05.2010

Skills

  • Website SEO Analysis
  • Keyword Research & Analysis on Various Tools (keyword planner, keywordio, UberSuggest, majestic, etc)
  • On-Page and Off-Page Optimization
  • Basic Knowledge about Social Media Marketing
  • Link Building
  • Google Analytics Analysis
  • Google, Bing Webmaster Analysis
  • In-house SEO
  • Facebook Marketing
  • Weekly and Monthly SEO reports
  • Website issue and competitor analysis on Ahrefs
  • Duplicate content resolution

Roles And Responsibilities

Devising and implementing SEO strategies for small-scale, enterprise, and ecommerce websites., Analysis of on-page content to boost website/web page performance on SERP, At Shine, I work on market research to optimize the job portal according to the latest Google algorithms., Auditing Title tags and Metadata on a regular basis for search engine optimization compliance., Implementing H1 Tags, Alt tags, and robots.txt files on live websites., Schema implementation (i.e., Organization, Local business, Review rating, job posting, breadcrumbs schema) to improve website performance in search results., Working with the development team to analyze site code and provide recommendations to comply with the best SEO practices, resulting in improved search engine visibility., Conducting on-page marketing activities( Website Analysis, Keyword Research, Problem Solving Strategies, Landing Page Creation), Conducting ongoing competitive market analysis, Worked on schema optimization for a Magento website., Working on In-House SEO Shine Job portal, Handled more than 50 projects and suggested improvements for SEO: identified content gaps and communicated new content opportunities., Working on India’s second largest job portal to boost the quality of jobs; on recruiter portal to provide a great platform to recruiters for posting quality jobs with strategic planning and research., Procuring quality inbound links from blogs, articles and other relevant content-specific sites., Implementing blog commenting, Business Listing, Classified Ads, Audio Sharing etc. on do follow sites to procure quality backlinks., Product Submissions on various shopping / E-Commerce sites to improve sales., Exploring new online resources for generating backlinks., Leveraging Web 2.0 sites/platforms to publish content with links back to our sites., Guest posting on high DR sites to improve website score and authority., Improving DR and UR of the website through review submissions on top company review portals., Create/update and design business page and twitter profile for great user experience., Worked on various social networks like Facebook, LinkedIn, YouTube, etc to boost the company's social media reach., Creating awareness, generating sales, and performing viral organic marketing on Facebook, Twitter, Pinterest and other social networks.

Projects Handled

  • Https://www.shine.com (Inhouse)
  • Https://amosoproperties.net
  • Https://www.tuttozerbini.it
  • Https://www.maidsbeyondbylidiane.com
  • Https://yoursitehub.com
  • Https://popbusiness.com.au
  • Https://rvtechnologies.com (Inhouse)
  • Https://jetpilot.com.au/
  • Https://petershamhairco.com.au

Seo Tools

  • Google Webmaster
  • Google Analytics
  • SEMRush
  • Woorank
  • Ahrefs
  • Screaming Frog
  • Majestic
  • Rich Results
  • Jira/Basecamp

Attributes

  • Disciplined, Energetic, and Result-Orientated.
  • Positive Attitude, Determined, & Sincere.
  • Hard & Smart Working.
  • Analytical skills & ability to quickly understand / anticipate the business requirement and outline the business benefits accordingly.
  • Self-driven and highly motivated.

Awards

  • Awarded with the Best Performer of the year in SEO discovery.
  • Monthly bonus for achieving hourly project milestones in RV Technologies

Timeline

Senior SEO Analyst

HT Media Ltd (Shine.com)
09.2021 - 10.2023

Senior SEO Specialist

RV Technologies Softwares Pvt Ltd
07.2018 - 06.2021

SEO Executive

SEO Discovery
06.2017 - 06.2018

Customer Service Executive

Tata Teleservices Ltd.
11.2016 - 05.2017

B. Tech in Electronics & Communication Engineering -

ACET

12th -

Punjab School Education Board

10th -

Punjab School Education Board
Ravneet Kaur