Summary
Overview
Work History
Education
Skills
Timeline
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Ray Ameer

Southern River

Summary

Experienced State Manager with over 8 years of expertise in the security industry. Proven track record of successfully overseeing security operations, managing teams, and ensuring the safety of personnel, assets, and information. Strong leadership and risk management skills with a deep understanding of Australian security regulations and best practices. Adept at developing and executing security strategies, managing large-scale security projects, and collaborating with clients, local authorities, and stakeholders to ensure the highest level of security.

Overview

14
14
years of professional experience

Work History

State Operations Manager

Southern Cross Group
05.2018 - Current
  • Company Overview: Australia
  • Manage a portfolio worth $6.3 million, overseeing 146 Woolworths, Big W, Dan Murphy and Coles Group stores across regional and metropolitan areas in WA
  • Lead a large, state-wide team, ensuring operational efficiency across multiple locations
  • Oversee budgeting, P&L management, and key correspondences with Coles & Woolworths profit loss partners
  • Managing security operations at Curtin University in Western Australia would involve overseeing various aspects of campus safety and ensuring the well-being of students
  • Successfully managed 75,000 security hours over 5 weeks during the COVID-19 pandemic, covering 436 stores statewide
  • Responsible for recruiting, training, and supervising security officers and guards, ensuring compliance with static and covert training standards
  • Planning, directing, controlling and coordinating the sales and marketing activities for all Western Australia
  • Preparing and presenting monthly and quarterly reports directly to COO and CFO
  • Implementing strategies to secure sales and promote our services, in Security consulting, the Facilities services group and Electronic Security services
  • Leading the development and implementation of strategies to expand the business clientele and new leads by upholding the brand image
  • Develop and implement tailored security solutions for clients, ensuring adherence to Australian safety regulations and company policies
  • Oversee the management of daily operations, including scheduling, site assessments, training, and performance evaluations of security staff
  • Work closely with senior management to develop and execute state-wide security strategies, identifying and mitigating risks
  • Lead investigations into security incidents, ensuring proper documentation, reporting, and follow-up actions
  • Monitor and control security budgets, ensuring efficient use of resources and meeting financial targets without compromising safety standards
  • Prepare and deliver regular reports on security performance, incidents, and strategic initiatives to executive leadership
  • Acted as the primary point of contact for clients, addressing concerns and ensuring a high level of satisfaction with security services
  • Australia

Heads of Operations and Business Development

Empire Solutions Pvt. Ltd
04.2013 - 01.2016
  • Company Overview: Pakistan
  • Analyze market trends and forecast future expectations to guide business development strategies
  • Plan and execute experiential marketing activations for high-profile clients, including P&G, Dell, Intel, and other FMCGs
  • Develop and manage budgets, work plans, and realistic timetables for seamless project execution
  • Collaborate with Account Managers and Client Services to develop effective marketing strategies and recommendations
  • Review and analyze media output, creative work, research, and client data to ensure alignment with client goals
  • Define project scope, create estimates, and write proposals while working with producers to establish project timelines and specifications
  • Identify and develop strategic relationships with clients and partners to drive business growth
  • Understand the business objectives, challenges, and opportunities within the target industry to create tailored solutions
  • Lead and manage departmental vision and structure while mentoring the brand strategy team for growth and accountability
  • Pakistan

Assistant Manager (Marketing)

Fleishman-Hillard
05.2011 - 03.2013
  • Company Overview: Pakistan
  • Developed planned, marketed and executed events in the key cities of Pakistan
  • Responsible for all aspects of event management, including site selection/contract negotiation, proposal planning, transportation arrangements, hotel attrition/cancellation negotiations, production of meeting materials, registration/database management, and on-site management
  • Specialized in Brand launches
  • Organized several BTL activities
  • Responsible for coordination with different teams during the events and follow ups with participating companies
  • Pakistan

Education

Master of Marketing & Innovation Management -

Edith Cowan University
Perth, Western Australia

Masters of International Relations -

University of Karachi

Bachelor of Commerce -

University of Karachi

Skills

  • Strategic planning
  • Operations management
  • Cross-functional coordination
  • Workforce planning
  • Relationship management
  • Performance improvement

Timeline

State Operations Manager

Southern Cross Group
05.2018 - Current

Heads of Operations and Business Development

Empire Solutions Pvt. Ltd
04.2013 - 01.2016

Assistant Manager (Marketing)

Fleishman-Hillard
05.2011 - 03.2013

Masters of International Relations -

University of Karachi

Bachelor of Commerce -

University of Karachi

Master of Marketing & Innovation Management -

Edith Cowan University

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Ray Ameer