Razia Najafi
Charlton,VIC
Summary
Highly organized and detail-oriented communications and marketing professional with a Diploma in Public Relations and currently pursuing a Bachelor of Commerce. Adept at developing and executing strategic communication and marketing plans, engaging stakeholders, and delivering clear, impactful messaging across diverse audiences. Passionate about building strong relationships, enhancing brand presence, and driving continuous improvement in corporate communications and marketing initiatives. Skilled in managing multiple priorities, collaborating with cross-functional teams, and crafting compelling narratives that elevate public awareness, customer engagement, and business growth.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Teacher's Aid
Mildura West Kindergarten
07.2021 - 12.2021
- Assisted in the implementation of inclusive lesson plans and behavior management strategies to promote a positive and supportive classroom environment.
- Served as a primary liaison for parents, delivering timely updates on student progress and effectively addressing their inquiries.
- Collaborated closely with educators to ensure a safe, nurturing, and well-managed learning space for all students.
- Played a key role in fostering strong, collaborative relationships between families and the education team to support student wellbeing and engagement.
Teacher's Aid
St Paul's Primary School
02.2021 - 04.2021
- Delivered personalized one-on-one support to students, promoting their academic achievement and social development.
- Maintained consistent communication with families, addressing inquiries and providing updates on student progress and wellbeing.
- Assisted in developing individualized learning plans and tailored strategies to support students with special needs.
- Actively participated in team meetings and parent-teacher conferences to review and enhance student engagement and outcomes.
Education
Bachelor of Marketing -
La Trobe University
Melbourne, VICDiploma of Business - Public Relations
RMIT University
Certificate III Education Support - Education Support
Support Madec Mildura
Mildura, VICYear 12 Completion -
Skills
Communication & Public Relations
- Strong written and verbal communication
- Media relations
- Stakeholder relationship management
- Strategic partnerships
- Press release writing & campaign messaging
- Social media content creation (Instagram, TikTok, LinkedIn)
- Canva, Hootsuite, Google Analytics
- Microsoft Office & Google Workspace
- User interface and digital communication platforms
- Strategic planning and execution
- Time management and multitasking
- Attention to detail
- Creativity in campaign development
- Collaborative teamwork
- Positive and proactive attitude
- Adaptability and problem-solving under pressure
Accomplishments
Project Experience
PR Digital Media Campaign – Surge Energy Drinks
Student Project | 2024
Developed and implemented a strategic digital media campaign aimed at boosting audience engagement and brand visibility.
- Crafted content strategies for Instagram, TikTok, and YouTube.
- Proposed influencer collaboration plans tailored to Gen Z demographics.
- Focused on brand positioning in a highly competitive energy drink market.
Group Project | 2023
Collaborated on the design of a public relations strategy supporting the Cancer Council’s awareness initiatives.
- Created a comprehensive campaign proposal featuring earned media and community outreach.
- Developed clear, empathetic messaging aligned with the organisation’s health advocacy values.
- Presented to a panel of industry professionals for feedback.
Capstone Project | 2023
Led development of a multi-channel communication strategy to promote the MINI Electric Car.
- Targeted environmentally conscious consumers with tailored messaging.
- Created social media posts, slogan concepts, and digital banners aligned with sustainability branding.
- Focused on differentiating MINI from larger EV competitors through tone and design.
Individual UX Project | 2023
Designed a user-friendly interface prototype to improve the communication experience within a digital platform.
- Applied UX/UI principles to enhance accessibility, navigation, and clarity.
- Conducted informal user testing and refined the prototype based on feedback.
- Ensured the platform maintained visual consistency and intuitive usability.
Certification
Bachelor of Business (Marketing)
La Trobe University – Melbourne, VIC
In Progress | Expected Completion 2026
Diploma of Business (Public Relations)
RMIT University – Melbourne, VIC
Completed: 2023
Certificate III in Education Support
MADEC – Mildura, VIC
Completed: 2021
Languages
English
Full Professional
Persian
Native or Bilingual
Timeline
Teacher's Aid
Mildura West Kindergarten
07.2021 - 12.2021
Teacher's Aid
St Paul's Primary School
02.2021 - 04.2021
Diploma of Business - Public Relations
RMIT University
Year 12 Completion -
Bachelor of Marketing -
La Trobe University
Certificate III Education Support - Education Support
Support Madec Mildura
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