Summary
Overview
Work History
Skills
References
Timeline
Generic

Raffaella Baker

Summary

Experienced marketing specialist with a proven track record at Ampol, excelling in campaign management and stakeholder engagement. Managed marketing initiatives, driving significant brand growth and exceeding business objectives through cross functional planning and execution. Skilled in partner relationship building and leveraging results-oriented data insights for decision-making. Excel at communication, teamwork, and adaptability, ensuring seamless collaboration and innovative problem-solving in fast-paced environments.

Overview

11
11
years of professional experience

Work History

Campaign Manager

Ampol
02.2019 - Current
  • Developed and executed integrated marketing campaigns that increased brand awareness and engagement across the Amol app and Loyalty.
  • Leveraged data analytics to optimize campaign performance.
  • Responsible for briefing and executing end-to-end integrated marketing communications that are consistent with the overarching Ampol brand strategy and positioning.
  • Conducted market research to identify audience trends and preferences, informing strategy development.
  • Preparing post-campaign reports and presenting insights to key stakeholders.
  • Executing marketing communications and campaigns for Everyday Rewards.
  • Responsible for the execution of offers to the Ampol customer base for engagement, and test and learn purposes, including promotions and product launches.
  • Responsible for executing day-to-day marketing activities across the Ampol partnership portfolio. Working closely with the Product team to drive acquisition, retention, and growth across the Ampol products and solutions, including convenience and fuel offers.
  • Overlaying insights to drive business priorities and objectives.
  • Working on effective cross-divisional engagement, buy-in for all related initiatives, and projects with key stakeholders.

Marketing Specialist

Caltex
01.2018 - 02.2019
  • Company Overview: Ampol, formally known as Caltex (local area marketing for The Foodary, Nashi, and Star Mart brands).
  • Managing local area marketing initiatives and campaigns.
  • Executing new store openings: 32 Foodary stores and 5 Nashi stores.
  • Working with agencies and the sales team to execute LAM communications plans and sales support materials.
  • Effectively managing the relationship between creative, media, and agencies with Caltex, and ensuring consistency and alignment with business drivers.
  • Analyse campaign performance and identify improvements for future campaigns.
  • Manage all digital and print media, as well as communications through various platforms, including owned channels, and paid media.
  • Assisting and implementing the new local area marketing strategy for 2019.

Marketing Executive

Sporte Leisure
SYDNEY, AUSTRALIA
08.2016 - 09.2017
  • Company Overview: The number one golf apparel brand in Australia specialises in the design, manufacture, and distribution of golf and corporate apparel.
  • Managing all marketing activities, ensuring they are in line with each brand's vision and budget.
  • Manage eDM and other internal/external communications for marketing, promotions, and campaigns B2B, B2C.
  • Website and social media maintenance.
  • Implementing a marketing calendar.
  • Manage, organize major events, and catalogue shoots.
  • Created content for various digital channels, including website, social media and email.
  • Collaborated with sales team to develop targeted promotions and incentives programs.

Retail Marketing

Walt Disney Company
MELBOURNE, AUSTRALIA
09.2013 - 08.2016
  • Company Overview: An American, diversified, multinational mass media, and entertainment conglomerate.
  • Plan and coordinate the distribution of all National POS (point of sale) systems to major retailers, including Big W, Target, and Myer.
  • Briefing on national print elements for promotional home entertainment releases, i.e. FROZEN and STAR WARS are our largest-grossing box office movies.
  • Communicate project timelines and expectations effectively.
  • Communicate all POS and promotional program information to state managers and the field team.
  • Manage the distribution budget, including all invoice tracking, purchase orders, and goods receipting in both SAP and via internal trackers.
  • Point of contact for all distribution-related inquiries, manage all in-store 'bin displays' for monthly promotions, and create designs suitable for displaying DVD and licensing products.
  • Liaise with suppliers, and manage budgets for display units and the yearly distribution budget.

Skills

  • Client Relationship Building
  • Effective and Clear Communication
  • Stakeholder Engagement
  • Detail-Oriented Approach
  • Product Knowledge
  • Effective Deadline Management
  • Organizational Skills
  • Planning and Execution
  • Trend Awareness
  • Identifying Consumer Preferences
  • Budget and Cost Management
  • Campaign Management
  • Sales Strategy Development
  • Results-Oriented Data Insights

References

References available upon request.

Timeline

Campaign Manager

Ampol
02.2019 - Current

Marketing Specialist

Caltex
01.2018 - 02.2019

Marketing Executive

Sporte Leisure
08.2016 - 09.2017

Retail Marketing

Walt Disney Company
09.2013 - 08.2016

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Raffaella Baker