Rebeca Carter

Unique Latin America is a tourism representation company, specializing in promoting unique & sustainable Latin American travel products to the Australian market through an integrated sales, marketing and public relations approach.

Job description:

• Managed a portfolio of high-end small cruises & properties to achieve sales growth within the Australian & New Zealand markets.
• Cultivated a network of industry contacts that contributed to business development efforts and partnership opportunities.
• Implemented training programs for travel agents, enhancing their product & destination knowledge for better performance.
• Delivered presentations at industry events to showcase destinations & products.
• Developed targeted marketing campaigns for specific wholesalers & travel agents, leading to increased product brand awareness and lead generation.
• Actively participated in trade shows, representing the brands and maximizing their exposure.
• Developed compelling press materials, including press releases, media alerts, and pitch letters to generate interest from journalists.
• Built strong relationships with key media contacts, resulting in increased press opportunities.
• Conducted market research to identify new opportunities and target markets.

An online and retail sustainable fashion business that was created and launched during COVID19.

Launching The Edit was my attempt to adapt and pivot from the travel industry that was at a halt during the pandemic. As part of the business plan, the goal was to establish the brand within the niche target market, build the clientele and stockists and then sell the business within 5 years of operation in order to return to Unique Latin America. I successfully achieved this goal and sold the business within three and half years of operation to a very lucrative 6 figure profit.

Job Description:

• Created and founded a sustainable fashion brand within the High-end Consignment market.
• Development of a 5 year Marketing, Sales & PR Plan.
• Managed a team of 6 including Sales, Operations, social media & Finance staff.
• Improved lead generation through targeted email marketing campaigns and data-driven analytics.
• Maximized profitability by periodically re-evaluating product pricing based on supplier costs, competitor prices, and customer demand.
• Boosted sales revenue with targeted promotions that capitalized on seasonal trends and consumer preferences.
• Created daily social media content and promotional activities to drive engagement and sales conversions.
• Established partnerships with key industry influencers to amplify brand reach and credibility.
• Cultivated loyal customer base by providing exceptional service, personalized recommendations, and timely resolution of issues or complaints.

Overall Management of the Youth Marketing portfolio (0-12 years old) including the iconic School Banking and Dollarmites program.

Job description:

• Planning and implementation of the Marketing Plan for the Youthsaver Product & School Banking Program, including above and below the line strategies.
• Data based, multi-channel campaign management including, stakeholder & agency management, market research, budgets, campaign analysis and post implementation review.
• Areas of specialization: Marketing Strategy & Planning, Integrated Marketing Campaigns, B2B & B2C, Channel & Product Marketing, Agency Management, Media & PR Strategies, Digital, Social & Content Marketing, Leadership, Event Production & Activations, Budget Management, Partnerships Acquisition & Activation.

Responsible for the development and execution of an Internal and External Communications Plan.

Job description:
Increased employee engagement through the creation of targeted internal communications campaigns.

• Managed crisis communications effectively, minimizing negative impact on company reputation.
• Streamlined external messaging by collaborating with PR agencies and media partners on press releases, interviews, and events.
• Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels.