Social Media Specialist and Content Creator
Rackleys Swimming
05.2022 - Current
- Increased customer engagement through social media.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Conducted daily updates to social media profiles to boost company online presence.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Obtained, attributed and wrote compelling captions and other text for photos, video and other graphics for both print and online use.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Met multiple deadlines using strong task prioritization skills.
- Tracked and analyzed social media and online marketing initiatives.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.
- Supported SEO initiatives to improve content, keywords and branding.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Identified appropriate marketing channels and target customers for campaigns.
- Created customized marketing materials to increase product awareness.
- Researched and evaluated potential new markets and products.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Tracked key performance indicators to measure success of campaigns.
