Rebecca Avgoustatos
Melbourne,Victoria
Summary
Skilled Advertising Sales Representative with 23 years of expertise in lead generation, new business development and account development. Successful in connecting with prospective customers by phone, email, in person and through online platforms. Results-driven accomplished in building robust pipelines and expanding accounts. Focused on providing best-in-class service to online, print and niche publication clients. Team orientated and accomplished in exceeding targets with results-driven approach.
Overview
24
24
years of professional experience
Work History
Senior Media Manager
The CEO Magazine Global
02.2022 - 09.2023
- Created and presented media and advertising packages to prospective customers.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
- Collaborated with editors and other staff members to refine story angles and content.
- Conducted interviews with CEOS.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
Senior Advertising Sales Representative
Australian Community Media
09.2015 - 12.2020
- Sent clients costs for print and digital advertising special features and ad campaigns.
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
- Helped customers in determining design and layout of sold and spec ads.
- Made outbound calls to existing customers to upsell advertising packages.
- Created and presented media and advertising packages to prospective customers.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Conducted market research to attract clients in new territories.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Senior Account Executive
Fairfax Media/The Age Newspaper
01.2000 - 08.2015
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Analyzed key competitors to respond to competitive threats.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Built and maintained strong client relationships to drive business growth.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Helped customers in determining design and layout of sold and spec ads.
- Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Designed pitch presentations and marketing techniques..
- Drove development of digital and print advertising strategies.
- Sold ads/campaigns and special features for all Fairfax national print and digital publications. i.e The Age, Sydney Morning Herald, Australian Financial Review and all Fairfax books/magazines.
Education
Bachelor of Arts - Archeology And Sociology
La Trobe University
Melbourne, VIC04.1999
Skills
- ROI Calculations
- Social Media Marketing
- Print and Digital Media
- Strategic Planning
- Workflow Optimization
- Manufacturing and Production Best Practices
- Team collaboration
- Self-motivation
- Strategic planning
- Time management
- Product knowledge
- Creative problem-solving
- Persuasive selling
- Adaptability
- Digital marketing knowledge
- CRM proficiency
- Budget management
- Market research
- Attention to detail
- Management Collaboration
- Campaign Implementation
- Pipeline Management
- Sales Strategy Development
- Relationship Building
- Prospecting Skills
- Territory Management
- Sales Reporting
- Lead Development
Timeline
Senior Media Manager
The CEO Magazine Global
02.2022 - 09.2023
Senior Advertising Sales Representative
Australian Community Media
09.2015 - 12.2020
Senior Account Executive
Fairfax Media/The Age Newspaper
01.2000 - 08.2015
Bachelor of Arts - Archeology And Sociology
La Trobe University
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