Rebecca Chandler

A day in the life at Ideas Marketing includes digital marketing strategy and implementation, optimisation of launched marketing campaigns as well as leading client relationships and ensuring project leadership across deliverables being delivered on time and in budget.

• Increased brand awareness through creation and management of social media channels, boosting social media engagement by 17%.
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
• Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
• Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
• Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
• Supported new client acquisition with superior strategy and world-class presentations.
• Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
• Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Coordinated with design and media teams to develop high-quality creative assets.
• Created and managed social media campaigns to increase brand engagement.

As a Senior Marketing Manager at Eloquent, I serve as a key leader in shaping and implementing comprehensive marketing solutions tailored to the unique needs of a diverse clientele ranging from startups to Fortune 500 companies.

• Leveraging a deep expertise in branding and digital strategy, I've consistently delivered high-impact results that have significantly contributed to clients' growth objectives.
• Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
• Oversaw Branding projects from concept through to execution.
• Identified potential markets to capitalise on underserved areas.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialisation.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Performed market segmentations, targeting and positioning for each product line.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.

Solely responsible for developing and implementing digital strategies, development of data-led, insight-rich communications strategies and using research, data analytics and data science to inform both strategic and creative thinking for lead generation.

• Implemented strategies and tactics to grow followers on social media channels.
• Developed original content using social listening and independent sources.
• Identified target audiences to analyze characteristics, behaviour and media habits.
• Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.

Effectively established and grew a digital marketing start-up, specializing in lead generation and data mining strategies for both B2C and B2B clientele

• Collecting over 500k leads and generating over 3 million dollars in revenue over a 2-year period.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Formed strategic partnerships and connected with potential clients to drive business development.
• Drafted and distributed reports to assist board members with critical business decisions.
• Trained and guided team members to maintain high productivity and performance metrics.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Formulated policies and procedures to streamline operations.
• Collaborated with cross-functional teams to develop innovative solutions.
• Managed purchasing, sales, marketing and customer account operations efficiently.

• Data Solutions is a leading global data and analytical tools to their clients
• Spearheaded 25 million in customer acquisitions, conducted due diligence, led negotiations, integrated operations, and managed strategic relationships through complex technology transition.

• Implement and grow RIDBC’s fundraising programs through monitoring and evaluating donor data bases
• Identifying prospects through key trends and assisting in the development of fundraising opportunities.
• Maintained regular contact with donors and identified opportunities to deliver added value to client relationships.
• Managed high-value existing and new business partnerships to deliver on objectives and maximize corporate revenue, support and awareness.
• Conducted field visits and met corporate customers for business development.
• Created and maintained databases to track donor discussions and preferences for accurate, updated records.
• Participated in staff meetings to discuss innovative strategies to improve services.
• Contributed to event marketing, sales and brand promotion.
• Recorded accurate and efficient records in customer database.

• To manage and build relationships with existing and new customers
• Providing campaign strategies with best practice data compliance and data management
• Advising an understanding of data privacy and legislation to customers and stakeholders.

• Manufactured home Park Manager Contract
• Property Sales
• Legal Sales Contract preparation
• Marketing campaigns
• Financial Reporting.
• Onboarded new employees with training and new hire documentation.
• Maximized performance by monitoring daily activities and mentoring team members.
• Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
• Improved safety procedures to create safe working conditions for workers.
• Improved marketing to attract new customers and promote business.
• Planned and budgeted accurately to provide business with resources needed to operate smoothly.
• Successfully managed budgets and allocated resources to maximise productivity and profitability.

• Met with guests to understand needs and develop proactive solutions.
• Consulted with teams on established best practices and process improvements.
• Collaborated with sales, delivery and service teams to manage seamless guest experiences.
• Coordinate and integrate different marketing functions such as digital marketing, public relations, product marketing, and content marketing.
• Positioning their luxury brand Qualia in the market, maintain its reputation, and ensure all marketing activities align with the brand's identity.
• Networking and building strong relationships with industry stakeholders to build reputation and create new experiences.
• Assisted in designing a loyalty program that rewards returning guests with exclusive benefits, upgrades, or experiences. This encouraged repeat business and fostered a sense of belonging and exclusivity to our most exclusive guests.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Generated leads through phone calls, emails and face-to-face interactions.
• Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
• Conducted thorough research to construct creative and fresh ideas.
• Proofread marketing collateral ahead of printing to eliminate errors.
• Tracked marketing efforts to monitor results in real-time.
• Wrote engaging and successful marketing, advertising, and website copy.

• Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
• Handled customer complaints, resolved issues, and adjusted policies to meet changing needs.
• Maintained clean and well-organised production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
• Monitored workflow to improve employee time management and increase productivity.