Rebecca Cohen

Company Overview: TechnologyAdvice helps B2B tech buyers manage the complexity and risk of the buying process. As a trusted source of information for tech buyers, TA delivers advice and facilitates connections between buyers and the world’s leading sellers of business technology.

• Successfully secured strategic net-new enterprise clients, including Splunk, Palo Alto Networks, New Relic, and Amazon Web Services, driving substantial business growth, revenue acceleration, and market expansion.
• Highest revenue driver in APAC in 2024 by executing high-impact sales strategies, demonstrating strong regional leadership and revenue ownership.
• Accelerated existing account growth by 50% to 150% year-over-year through strategic upselling and cross-selling initiatives, boosting client lifetime value and strengthening revenue retention.
• Cultivated and expanded Tier 1 enterprise partnerships with Oracle, ServiceNow, Akamai, Equinix, SAP and SAS, aligning strategic initiatives to client priorities and driving substantial revenue acceleration and market penetration.
• Designed and sold comprehensive full-funnel Brand-to-Demand programs, integrating display advertising, newsletters, content marketing, EDMs, lead generation, and event strategy to drive measurable pipeline and revenue impact.
• Moderated a CMO panel at the 2024 B2B Marketing Leaders Forum (Melbourne), leading high-level discussions on B2B marketing strategy, innovation, and business growth.
• Earned promotion from VP of Client Strategy to VP of Sales in just over a year, expanding remit to include regional sales team development (Australia, Singapore), territory management, forecasting, reporting, and operational oversight, while partnering with senior leadership in the UK and U.S. to drive international growth.
• Honoured with the TechnologyAdvice 2023 Unity Award for exemplifying exceptional collaboration, leadership, and cross-functional impact across global teams.

Company Overview: S2W Media helps B2B technology marketing and sales teams achieve their revenue goals by providing in-market leads for any stage of their pipeline.

• Leveraged established client relationships to successfully launch S2W Media’s APAC office, key accounts included SAP, AWS, Adobe, Telstra, Sophos, and Domo.
• Achieved status as the highest international revenue earner at S2W Media, driving significant growth across APAC markets.
• Expanded APAC client portfolio by onboarding new enterprise logos such as HP, Microsoft, Hitachi Vantara, Schneider Electric, Cloudera, Pure Storage, and Freshworks, fueling regional market penetration.
• Expertly sold full-funnel lead generation solutions - spanning MQLs, Multi-Touch campaigns, BANT-qualified leads, and appointment setting - to global enterprise clients.
• Designed and launched integrated demand generation programs combining lead generation, event marketing, and programmatic display advertising to drive higher client engagement and ROI.
• Collaborated with leading agencies including Merkle, OMD, PHD, Transmission, and Frites Digital to develop and execute client acquisition strategies.
• Liaised cross-functionally with international operations teams in the Philippines, India, and the UK to ensure seamless campaign delivery and client satisfaction.
• Promoted from Account Director to Vice President of Sales within 6 months, assuming full executive responsibilities for direct reports, sales training, campaign CRM assignments, forecasting, and revenue tracking.

Company Overview: IDG Communications is the world’s largest media, data and marketing services company that activates and engages the most influential technology buyers.

• Worked cross channel directly with the world’s largest Top Tier tech companies including AWS, Citrix, Adobe, Lenovo, Box, Sophos, HCL, Facebook and Telstra.
• Highest revenue earner in IDG Communications ANZ.
• Exceeded Pre-COVID-19 target for 2020 by 112% as well as regularly exceeding set targets for each quarter and fin year.
• Specialist knowledge in the Enterprise B2B tech market, focusing on IDTMs, specifically CIOs, CSOs, CMOs and as well as the larger tech landscape.
• Strategic expertise in Branding and engagement, creation and development of integrated programs, incorporating digital display (CPM), lead gen (CPL), content (custom) and physical and virtual events (signature and bespoke).
• Specialized in brand to demand programs via 1st & 3rd. Party Audience Data and understanding how to align a brands KPIs and objectives to fully serviced and successful campaigns.
• Worked with agencies DWA Media, OMD & PHD.
• Liaised with various departments internally to ensure projects are delivered in full.

Company Overview: Premier online content network for information and entertainment. Brands dive deep into the things people care about across entertainment, tech, news, games, business and sports.

• Worked in a team of four as part of the Consumer Digital Sales Team to sell digital inventory via Display, Direct Response, Mobile and Social across a suite of sites including CNET and Gamespot.
• Built and maintained relationships with agencies in NSW & WA including OMD, Ikon, DWA Media, DDB, and McCann; as well as OMDWA, Carat Perth, Vizeum Initiative Perth.
• Created and presented custom digital solutions to meet clients’ needs such as Gift Guides, integration of Client and Editorial Content, Awards and Product Launches.
• Delivered revenue on individual and team targets across 8 websites as well as forecasting revenue on a weekly basis.

Company Overview: Private Media is a fiercely independent digital media company whose publications include Crikey, SmartCompany and The Mandarin. Private Media is motivated by a clear strategy: attract audiences through compelling journalism, and monetise those audiences in creative and compelling ways.

• Highest revenue earner of 2012.
• Developed and sustained relationships with clients and agencies across both NSW & ACT including: DWA Media, Starcom, Universal McCann, Mindshare, Adcorp, Foundation and AKA Media.
• National Category Specialist for Technology & SME websites SmartCompany.com.au and StartupSmart.com.au.
• Delivered revenue across websites targeting business decision makers, professionals, the c-suite & investors.
• Responsible for delivering digital inventory and bespoke solutions for premium portfolio including c-suite targeting, created content for lead generation via Display, Direct Response, Mobile, Social, Awards, Webinars, eBooks, Short Courses and Surveys.
• Delivered on quarterly and individual site targets across 7 websites as well as accurately forecasted revenue on a weekly basis.
• Successfully increased YOY revenue from key Technology clients such as Citrix, My Net Fone and Salesforce - 5x increase during time at company.
• Won new clients - Cisco, My Net Fone, Defence Housing Australia, Samsung, DFK International, Colliers International, Jones Lang LaSalle.

Company Overview: Limelight Magazine (as was published by Haymarket Media) is Australia’s premier arts platform. It has a unique place in Australia’s performing arts scene, and is recognised as the journal of record in classical music, as well as providing extensive coverage of related art forms.

• Developed and maintained relationships with clients and agencies, including national travel to develop relationships and build awareness.
• Generating and presenting media proposals, ensuring awareness of opportunities for affiliation with events across the Australian arts calendar.
• Formulate sales strategies to achieve budgets and increase income targets.
• Engaging launch partners for brand extensions such as sponsorship of the annual ABC Limelight Awards and launching the ABC Limelight website.
• Bringing enthusiasm and creativity to every opportunity and challenge.
• Promoted from Senior Account Manager to Deputy Advertising Manager to National Sales Manager within 4 years.
• Acquired clients from non-endemic industries including automotive (Toyota), travel (Princess Cruises) and luxury (Rolex).
• Increased advertising revenue year-on-year by integrating packages across print, direct marketing and online – including earning the highest revenue in any given issue in the title’s history by 13%.
• Recipient, Haymarket Employee of the Year Award (Sales) 2010.