Rebecca Forrest
Brisbane,Queensland
Summary
Well rounded marketer and digital content specialist. Proven contractor. Delivers highly personalised experiences. Omnichannel marketer. Voice of customer. Currently looking for opportunities in Brisbane.
Overview
8
8
years of professional experience
Work History
SENIOR DIGITAL EDITOR
Brisbane City Council
01.2022 - Current
- Enhance user experience in collaboration with UXUI specialists to design highly personalised digital experiences
- Provide SEO expertise to team of writers and editors
- Consolidate website content from 13,000 to 500 pages through delivery of digital content optimisation strategy
SENIOR DIGITAL COMMUNICATIONS OFFICER
Department of Energy and Public Works
07.2022 - 12.2022
- Lead the delivery of the website to support the Queensland Energy and Jobs Plan
- Provide digital content expertise for web, eDM and online consultations
- Collaborate with SMEs and suppliers to deliver website by announcement date
- Support online community consultations using tools such as EngagementHQ
- Minister's Award recipient as a result of the successful launch of the Energy Plan website.
SENIOR DIGITAL ADVISOR
The Comms Team
01.2022 - 07.2022
- External contractor embedded within a department of the Queensland Government
- Responsible for the end to end strategic planning and execution of our digital communications to support the uptake of Smart Ticketing in Queensland
- Optimise website presence for a succinct customer journey
- Drive conversions to our mailing list
- Plan and deliver personalised eDM strategy using go-card data to invite eligible customers to trial Smart Ticketing.
INTERNATIONAL DIGITAL CONTENT MANAGER
Education New Zealand
09.2020 - 11.2021
- Deliver UGC talent management platform to enable more efficient workflows and store talent release
- Deliver comms plan to support ENZ's student ambassador program
- Co-creator of ENZ style-guide, writing for international student audience.
- Approve, reviewed and edited content across our digital ecosystem
TOURISM MARKETING ASSOCIATE
KiwiRail
07.2018 - 09.2020
- Drive brand awareness and encourage domestic and international travellers to explore New Zealand by scenic train or ferry service with Interislander
- Responsible for traditional media buying
- Own content strategy and produce onboard magazine; Our New Zealand
- Interview special guests for editorial features
DIGITAL PROJECT MANAGER
Vinad Media
05.2017 - 06.2018
- Lead the delivery of a lifestyle website
- Establish a regular editorial calendar
- Mentor junior team members by providing guidance on best practices in digital content creation
- Own the editorial calendar
- Create a digital writing style-guide
ACCOUNT COORDINATOR
Carsales.com.au
09.2016 - 04.2017
- Provide campaign reviews and recommendations
- Collaborate with media agencies for client campaign bookings, media buys, schedules, and reporting
- Coordinate meetings, calls, and demos for sales team.
COMMUNICATION STRATEGIST
We Are Social
10.2016 - 03.2017
- Copywriting for social media
- Provide community management for Facebook, Twitter, LinkedIn and client websites
- Content planning and implementation of social marketing and activation campaigns.
- Implement SEO best practices to optimise content
MARKETING INTERN
Added Value
06.2024 - 12.2024
- Proofread, copyedit content for Added Value blog, Provide marketing support to Client Services Director.
Education
BACHELOR OF COMMUNICATION (HONOURS) - Linguistics | Communication management
Massey University
Wellington, New Zealand12.2014
Skills
SEO
Personalisation
Content Strategy
UX
Timeline
MARKETING INTERN
Added Value
06.2024 - 12.2024
SENIOR DIGITAL COMMUNICATIONS OFFICER
Department of Energy and Public Works
07.2022 - 12.2022
SENIOR DIGITAL EDITOR
Brisbane City Council
01.2022 - Current
SENIOR DIGITAL ADVISOR
The Comms Team
01.2022 - 07.2022
INTERNATIONAL DIGITAL CONTENT MANAGER
Education New Zealand
09.2020 - 11.2021
TOURISM MARKETING ASSOCIATE
KiwiRail
07.2018 - 09.2020
DIGITAL PROJECT MANAGER
Vinad Media
05.2017 - 06.2018
COMMUNICATION STRATEGIST
We Are Social
10.2016 - 03.2017
ACCOUNT COORDINATOR
Carsales.com.au
09.2016 - 04.2017
BACHELOR OF COMMUNICATION (HONOURS) - Linguistics | Communication management
Massey University
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