Summary
Overview
Work History
Education
Skills
Websites
Training
References
Affiliations
Accomplishments
References
Timeline
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Rebecca Hutchinson

Rebecca Hutchinson

Oyster Bay,NSW

Summary

Dynamic leader with extensive experience at EssenceMediacom, excelling in strategic media planning and client relationship management. Driving innovative campaigns, enhancing client satisfaction, and driving measurable results. Fostering positive working environments through team mentorship, delivering growth, and collaboration. Proven track record in optimizing media strategies, leveraging analytical and creative thinking to achieve an increase in campaign effectiveness.

Overview

14
14
years of professional experience

Work History

Strategy and Planning Director

Essencemediacom
Brisbane, QLD
01.2022 - 02.2025
  • Developed strategic media plans aligning with client objectives and industry trends across large clients: QLD Government, Hawaiian Airlines, ART, and Containers for Change.
  • Led cross-functional teams to execute integrated media campaigns effectively.
  • Managed client relationships, ensuring clear communication and satisfaction throughout project lifecycles.
  • Analysed performance metrics to optimise media strategies and enhance campaign effectiveness.
  • Mentored junior staff, fostering professional growth and enhancing team capabilities.

Client Planning Director

Essencemediacom
Brisbane
09.2017 - 01.2022
  • Broadened skill set with a more holistic role across the whole planning process.
  • Leading the strategy, planning, and execution of campaign ideas.
  • Strong team player, with exposure to a range of QLD Government clients.
  • Researching and brainstorming ways to influence behaviour change.

Communications Planning Director

Essencemediacom
Sydney
01.2015 - 08.2016
  • Client relationship lead on Audi in 2015.
  • Responsible for delivering both brand and product strategic recommendations, as well as campaign management, both locally and globally, to ensure brand alignment in local markets.
  • Experience working across Universal Pictures and PlayStation.
  • Responsible for planning responses using the system and planning tools to develop audience and media insights.

Client Manager

MediaCom
Sydney
01.2011 - 01.2014
  • Team management and partner agency relationships across Westpac group.
  • Oversaw budgets and resource allocation for client projects.
  • Managed client relationships to ensure satisfaction and retention.
  • Developed strategic media plans tailored to client needs.
  • Analysed market trends to provide insights for client campaigns.

Education

MSc - Textiles

University of Leeds
Leeds
01.2004

Bsc - Textile Management

University of Leeds
01.2003

Skills

  • Strategic planning
  • Media strategy
  • Data analysis
  • Project management
  • Client relationship management
  • Market research
  • Behavioral insights
  • Team mentorship
  • Budget management
  • Communication skills
  • Analytical thinking

Training

  • Driver’s Seat, 2017
  • Global pitching, 2020
  • Understanding mental health, 2022
  • Mentoring, 2022

References

  • Hannah MacAuslane, Head of Strategy, MediaCom, HannahMacAuslane@essencemediacom.com

Affiliations

  • Pilates instructor
  • Children's book writer
  • Marriage celebrant

Accomplishments

  • 100km charity walk
  • Regional badminton player

References

References available upon request.

Timeline

Strategy and Planning Director

Essencemediacom
01.2022 - 02.2025

Client Planning Director

Essencemediacom
09.2017 - 01.2022

Communications Planning Director

Essencemediacom
01.2015 - 08.2016

Client Manager

MediaCom
01.2011 - 01.2014

MSc - Textiles

University of Leeds

Bsc - Textile Management

University of Leeds

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Rebecca Hutchinson