Rebecca Hutchinson
Oyster Bay,NSW
Summary
Dynamic leader with extensive experience at EssenceMediacom, excelling in strategic media planning and client relationship management. Driving innovative campaigns, enhancing client satisfaction, and driving measurable results. Fostering positive working environments through team mentorship, delivering growth, and collaboration. Proven track record in optimizing media strategies, leveraging analytical and creative thinking to achieve an increase in campaign effectiveness.
Overview
14
14
years of professional experience
Work History
Strategy and Planning Director
Essencemediacom
Brisbane, QLD
01.2022 - 02.2025
- Developed strategic media plans aligning with client objectives and industry trends across large clients: QLD Government, Hawaiian Airlines, ART, and Containers for Change.
- Led cross-functional teams to execute integrated media campaigns effectively.
- Managed client relationships, ensuring clear communication and satisfaction throughout project lifecycles.
- Analysed performance metrics to optimise media strategies and enhance campaign effectiveness.
- Mentored junior staff, fostering professional growth and enhancing team capabilities.
Client Planning Director
Essencemediacom
Brisbane
09.2017 - 01.2022
- Broadened skill set with a more holistic role across the whole planning process.
- Leading the strategy, planning, and execution of campaign ideas.
- Strong team player, with exposure to a range of QLD Government clients.
- Researching and brainstorming ways to influence behaviour change.
Communications Planning Director
Essencemediacom
Sydney
01.2015 - 08.2016
- Client relationship lead on Audi in 2015.
- Responsible for delivering both brand and product strategic recommendations, as well as campaign management, both locally and globally, to ensure brand alignment in local markets.
- Experience working across Universal Pictures and PlayStation.
- Responsible for planning responses using the system and planning tools to develop audience and media insights.
Client Manager
MediaCom
Sydney
01.2011 - 01.2014
- Team management and partner agency relationships across Westpac group.
- Oversaw budgets and resource allocation for client projects.
- Managed client relationships to ensure satisfaction and retention.
- Developed strategic media plans tailored to client needs.
- Analysed market trends to provide insights for client campaigns.
Education
MSc - Textiles
University of Leeds
Leeds01.2004
Bsc - Textile Management
University of Leeds
01.2003
Skills
- Strategic planning
- Media strategy
- Data analysis
- Project management
- Client relationship management
- Market research
- Behavioral insights
- Team mentorship
- Budget management
- Communication skills
- Analytical thinking
Training
- Driver’s Seat, 2017
- Global pitching, 2020
- Understanding mental health, 2022
- Mentoring, 2022
References
- Hannah MacAuslane, Head of Strategy, MediaCom, HannahMacAuslane@essencemediacom.com
Affiliations
- Pilates instructor
- Children's book writer
- Marriage celebrant
Accomplishments
- 100km charity walk
- Regional badminton player
References
References available upon request.
Timeline
Strategy and Planning Director
Essencemediacom
01.2022 - 02.2025
Client Planning Director
Essencemediacom
09.2017 - 01.2022
Communications Planning Director
Essencemediacom
01.2015 - 08.2016
Client Manager
MediaCom
01.2011 - 01.2014
MSc - Textiles
University of Leeds
Bsc - Textile Management
University of Leeds
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