Summary
Overview
Work History
Education
Skills
Websites
CAREER HISTORY
References
Timeline
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Rebecca Presta

Heathmont,VIC

Summary

Innovative Communications leader with over 25 years of experience delivering exceptional communication and marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in internal and external communication, brand management and marketing engagement. An experienced story teller across multiple platforms with a passion for finding and curating the right communication for the audience and objective.

Overview

15
15
years of professional experience

Work History

Marketing and Brand Manager

Ivanhoe Girls' Grammar School
09.2022 - Current
  • Work closely with the Director of Communications and Marketing to deliver strategic objectives of the Principal and Executive Team
  • Develop internal communication strategy and content to deliver change management messages, Executive Team messages and internal professional learning
  • Develop, design and implement short and long term strategies for media planning; web and social media content; and publications
  • Manage key events end to end and ensure the purpose aligns with the broader strategic objectives of the School
  • Oversee all brand usage, internal and external, and ensure it aligns with brand standards
  • Oversee preparation of marketing copy, images, videos, emails, and other collateral
  • Continually maintained and improved company's reputation and positive image in markets served.

Communications Manager

Aquinas College
04.2018 - 09.2022
  • Developed strategy, creation and implementation of all externally facing communications, including the fortnightly parent newsletter, the alumni magazine, the careers newsletter and the annual yearbook, which is produced by a third party
  • Wrote and developed all advertising including development of taglines and photography; presentations or articles for our Executive and Leadership teams; and media
  • Led crisis communications and media relations activities in response to challenging situations, particularly during COVID-19.
  • Drafted speeches for company executives and advised on media talking points
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organisation
  • Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.

Marketing & Communications Manager

SMS eTech (ANZ Country Partner for Vendor Software)
05.2015 - 04.2018
  • Worked closely with the MD, marketing across his businesses, and bringing his entrepreneurial ideas to life
  • Built strong relationships with influencers in the industry, leveraging their reach for greater brand exposure through partnerships or endorsements
  • Prepared marketing copy, images, videos, emails, and other collateral.
  • Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organisational strategy.
  • Spearheaded event planning efforts for trade shows and conferences, increasing networking opportunities and industry presence.
  • Designed eye-catching print collateral such as brochures, flyers, and posters to support various marketing initiatives.

Customer Experience Manager / Brand Manager

Goston AVend (AMANTI Gourmet coffee)
08.2013 - 05.2015
  • Ensure the best customer engagement at all touchpoints, with a strong sales focus including development of improved processes for customer retention
  • Developed scripts and best practice processes for consistent customer communication; developed a CRM database and protocols; and crisis management processes
  • Coordinate package design and launch of new product in response to customer feedback
  • Launched successful marketing campaigns that achieved goals for increased purchases and client engagement

Practice Manager / Business Development Manager

Vascular Health Group
03.2013 - 08.2013
  • Responsible for the day to day running of a specialist Practice across two locations, and the development of business opportunities to grow the Practice across a number of areas.

Speech Pathology Practice Manager

Robyn Stephen & Associates
06.2009 - 12.2012
  • The day to day running of two busy Paediatric Speech Pathology Practices, including the management of 5 Administration staff and 8 Speech Pathologists
  • Developing, writing and creating all sales and marketing material
  • Development of customer focused process improvement including focused programs and sales activities
  • Financial and activity reporting for the Leadership team; developing and implementing the strategic objectives of the Leadership team.

Education

Bachelor of Communications - public relations and marketing

University of Canberra
Belconnen, ACT
01.1993

Higher School Certificate -

St Ives High School
St Ives, NSW
01.1989

Skills

  • Excellent communication skills including written, verbal and visual
  • A passionate "story teller" with a knack for finding the story that best aligns with strategic objectives
  • An experienced Brand Manager and Ambassador with an eye for detail
  • Ability to identify, interpret and communicate project and broader organisational objectives
  • An experienced manager of end to end communication from writing to graphic design and delivery including launch event management
  • Extensive stakeholder manager across both internal and external relationships
  • Comprehensive knowledge of Adobe Suite

CAREER HISTORY

Communications Manager, PricewaterhouseCoopers

03/2004 - 06/2009

Working with the Tax Partners and HR team to communicate key messages internally and externally, including effectively  communicating and working with a number of key stakeholders, often with very different agendas


Account Manager, Gentil Eckersley - Brand strategy, creation and management agency, SYDNEY

08/2000 - 02/2004

Responsible for all stages of the brand creation process including stakeholder management and communication, an understanding of client needs and business, development of strategy, copywriting, creation and production of collateral, supervision of launch into the market. 


Point of Sale Coordinator, Anheuser Busch European Trade Limited, LONDON

12/1996 - 07/1999

Development of tailored tactical promotions including co-ordination of a major sampling project, entertainment and budget  management; coordination and implementation of the major summer promotion involving national media including writing  radio copy; liaison with brand agencies.


Distributor Services Coordinator, Beaut Books Australia, SYDNEY

01/1994 - 01/1996

Driving the marketing needs of a sales force of approximately 80 to ensure sales targets were met; design and production management of all marketing and communication tools including organising and participating as MC for the annual 5 day conference; co-ordinated  production and assisted with script writing for a 15 minute training video.

References

Referees on request

Timeline

Marketing and Brand Manager

Ivanhoe Girls' Grammar School
09.2022 - Current

Communications Manager

Aquinas College
04.2018 - 09.2022

Marketing & Communications Manager

SMS eTech (ANZ Country Partner for Vendor Software)
05.2015 - 04.2018

Customer Experience Manager / Brand Manager

Goston AVend (AMANTI Gourmet coffee)
08.2013 - 05.2015

Practice Manager / Business Development Manager

Vascular Health Group
03.2013 - 08.2013

Speech Pathology Practice Manager

Robyn Stephen & Associates
06.2009 - 12.2012

Bachelor of Communications - public relations and marketing

University of Canberra

Higher School Certificate -

St Ives High School
Rebecca Presta