Summary
Overview
Work History
Education
Skills
CAREER HIGHLIGHTS
Timeline
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Rebecca Preston

Rose Bay

Summary

A dynamic senior marketing executive with over 20 years’ experience leading global FMCG brands across Asia-Pacific, China, and the Middle East. Proven expertise in strategic brand management, cross-functional team leadership, and consumer-led innovation. Known for delivering transformational growth, building award-winning brand portfolios, and driving high-impact, scalable marketing strategies in complex matrix organizations.

Overview

33
33
years of professional experience

Work History

Chief Marketing Officer

Kraft Heinz ANZ
01.2021 - 01.2023
  • - Oversaw 30+ brands including Heinz, Golden Circle, Gravox. Rebuilt innovation systems and brand strategies.
  • - Launched next-gen categories (e.g., Plant Protein2), created in-house studio, and improved launch success rate.

SVP Marketing

PepsiCo APAC & MENA
01.2019 - 01.2020
  • - Managed $2B beverage portfolio across 37 markets. Delivered 2019 share/volume goals across 80% of countries.
  • - Led global launches of Pepsi Black and Aquafina BIO, and improved media ROI by +$8M.

Vice President Beverages

PepsiCo APAC
01.2012 - 01.2018
  • - Consistently exceeded growth plans. Led Gatorade to 35% category share and launched award-winning G Active.
  • - Rolled out 50+ innovations generating $150M NR and led sustainability strategy (40+ low/no sugar SKUs).

Vice President Nutrition

PepsiCo China
01.2008 - 01.2012
  • - Transformed China from CSD-led to diversified NCB portfolio. Launched Tropicana, dairy/oat and TCM beverages.
  • - Revitalized Gatorade with +25% growth and market re-entry.

Marketing Manager → GM

Gatorade Australia
01.1996 - 01.2001
  • - Co-led national launch, achieved category leadership in 4 weeks. Negotiated bottler agreement post-acquisition.

Account Manager / Senior Account Manager

Holt Public Relations
01.1990 - 01.1996
  • - FMCG PR specialist with clients including Frito-Lay, Gillette, SC Johnson, PepsiCo, and Gatorade.
  • - Designed and executed integrated PR campaigns to support product launches and corporate reputation.
  • - Developed strong media networks and crafted messaging across consumer and trade channels.
  • - Built foundational skills in brand storytelling, media relations, and strategic communications.

Education

Financial Accounting -

Harvard Business School
01.2020

High Potential Leadership - undefined

Wharton
01.2012

Bachelor of Communications - undefined

UTS
01.1989

Various PepsiCo exec programs - Strategy Masterclass, Diversity Council founder

01.2019

Skills

  • - Strategic marketing leadership Innovation & portfolio growth Global & regional market expertise
  • - Brand development & turnaround Cross-cultural team leadership Digital & content strategy
  • - Consumer insights Joint ventures & partnerships Revenue & budget management
  • - Leadership of diverse and cross-cultural marketing teams across 30 global markets
  • - Strategic brand building and turnaround strategies for high-profile global brands
  • - Created and scaled PepsiCo’s top global energy drink, Sting, as a Vietnam market turnaround solution, now a multi-market success delivering 45% market contribution in Vietnam
  • - Transformed PepsiCo’s China portfolio by introducing juice, tea, oat, and traditional medicine drinks tailored to local needs — growing NCB from <$5M to $100M
  • - Launched G Active Functional Water, achieving #1 value-added water position in Australia in under 18 months
  • - Drove 1315% net revenue ROI on innovation across APAC with over 50 launches across formats, categories, and consumer occasions
  • - Implemented a unified regional marketing framework, bringing 120 marketers across 37 countries together within 90 days
  • - Led the launch of an in-house creative/media studio at Kraft Heinz ANZ to boost brand communication agility and digital effectiveness
  • - Spearheaded low/no sugar transformations with 40 SKUs, significantly reducing total sugar and meeting sustainability targets

CAREER HIGHLIGHTS

  • - Successfully led the beverage strategy for PepsiCo across 37 markets, delivering +178% growth in No Sugar Cola and double-digit gains in Water and Energy categories.
  • - Spearheaded the launch of PepsiCo’s top-performing innovation, Sting Energy, now in 16+ markets.
  • - At Kraft Heinz ANZ, transformed innovation pipeline and launched in-house creative studio to boost brand agility.
  • - Built multi-disciplinary teams of 100+ marketers and unified APAC strategy under a new regional category structure.
  • - Drove China’s transition from CSD to holistic beverage portfolio, scaling NCB revenue from <$5M to $100M.

Timeline

Chief Marketing Officer

Kraft Heinz ANZ
01.2021 - 01.2023

SVP Marketing

PepsiCo APAC & MENA
01.2019 - 01.2020

Vice President Beverages

PepsiCo APAC
01.2012 - 01.2018

Vice President Nutrition

PepsiCo China
01.2008 - 01.2012

Marketing Manager → GM

Gatorade Australia
01.1996 - 01.2001

Account Manager / Senior Account Manager

Holt Public Relations
01.1990 - 01.1996

High Potential Leadership - undefined

Wharton

Bachelor of Communications - undefined

UTS

Various PepsiCo exec programs - Strategy Masterclass, Diversity Council founder

Financial Accounting -

Harvard Business School
Rebecca Preston