Rebecca Preston
Rose Bay
Summary
A dynamic senior marketing executive with over 20 years’ experience leading global FMCG brands across Asia-Pacific, China, and the Middle East. Proven expertise in strategic brand management, cross-functional team leadership, and consumer-led innovation. Known for delivering transformational growth, building award-winning brand portfolios, and driving high-impact, scalable marketing strategies in complex matrix organizations.
Overview
33
33
years of professional experience
Work History
Chief Marketing Officer
Kraft Heinz ANZ
01.2021 - 01.2023
- - Oversaw 30+ brands including Heinz, Golden Circle, Gravox. Rebuilt innovation systems and brand strategies.
- - Launched next-gen categories (e.g., Plant Protein2), created in-house studio, and improved launch success rate.
SVP Marketing
PepsiCo APAC & MENA
01.2019 - 01.2020
- - Managed $2B beverage portfolio across 37 markets. Delivered 2019 share/volume goals across 80% of countries.
- - Led global launches of Pepsi Black and Aquafina BIO, and improved media ROI by +$8M.
Vice President Beverages
PepsiCo APAC
01.2012 - 01.2018
- - Consistently exceeded growth plans. Led Gatorade to 35% category share and launched award-winning G Active.
- - Rolled out 50+ innovations generating $150M NR and led sustainability strategy (40+ low/no sugar SKUs).
Vice President Nutrition
PepsiCo China
01.2008 - 01.2012
- - Transformed China from CSD-led to diversified NCB portfolio. Launched Tropicana, dairy/oat and TCM beverages.
- - Revitalized Gatorade with +25% growth and market re-entry.
Marketing Manager → GM
Gatorade Australia
01.1996 - 01.2001
- - Co-led national launch, achieved category leadership in 4 weeks. Negotiated bottler agreement post-acquisition.
Account Manager / Senior Account Manager
Holt Public Relations
01.1990 - 01.1996
- - FMCG PR specialist with clients including Frito-Lay, Gillette, SC Johnson, PepsiCo, and Gatorade.
- - Designed and executed integrated PR campaigns to support product launches and corporate reputation.
- - Developed strong media networks and crafted messaging across consumer and trade channels.
- - Built foundational skills in brand storytelling, media relations, and strategic communications.
Education
Financial Accounting -
Harvard Business School
01.2020
High Potential Leadership - undefined
Wharton
01.2012
Bachelor of Communications - undefined
UTS
01.1989
Various PepsiCo exec programs - Strategy Masterclass, Diversity Council founder
01.2019
Skills
- - Strategic marketing leadership Innovation & portfolio growth Global & regional market expertise
- - Brand development & turnaround Cross-cultural team leadership Digital & content strategy
- - Consumer insights Joint ventures & partnerships Revenue & budget management
- - Leadership of diverse and cross-cultural marketing teams across 30 global markets
- - Strategic brand building and turnaround strategies for high-profile global brands
- - Created and scaled PepsiCo’s top global energy drink, Sting, as a Vietnam market turnaround solution, now a multi-market success delivering 45% market contribution in Vietnam
- - Transformed PepsiCo’s China portfolio by introducing juice, tea, oat, and traditional medicine drinks tailored to local needs — growing NCB from <$5M to $100M
- - Launched G Active Functional Water, achieving #1 value-added water position in Australia in under 18 months
- - Drove 1315% net revenue ROI on innovation across APAC with over 50 launches across formats, categories, and consumer occasions
- - Implemented a unified regional marketing framework, bringing 120 marketers across 37 countries together within 90 days
- - Led the launch of an in-house creative/media studio at Kraft Heinz ANZ to boost brand communication agility and digital effectiveness
- - Spearheaded low/no sugar transformations with 40 SKUs, significantly reducing total sugar and meeting sustainability targets
CAREER HIGHLIGHTS
- - Successfully led the beverage strategy for PepsiCo across 37 markets, delivering +178% growth in No Sugar Cola and double-digit gains in Water and Energy categories.
- - Spearheaded the launch of PepsiCo’s top-performing innovation, Sting Energy, now in 16+ markets.
- - At Kraft Heinz ANZ, transformed innovation pipeline and launched in-house creative studio to boost brand agility.
- - Built multi-disciplinary teams of 100+ marketers and unified APAC strategy under a new regional category structure.
- - Drove China’s transition from CSD to holistic beverage portfolio, scaling NCB revenue from <$5M to $100M.
Timeline
Chief Marketing Officer
Kraft Heinz ANZ
01.2021 - 01.2023
SVP Marketing
PepsiCo APAC & MENA
01.2019 - 01.2020
Vice President Beverages
PepsiCo APAC
01.2012 - 01.2018
Vice President Nutrition
PepsiCo China
01.2008 - 01.2012
Marketing Manager → GM
Gatorade Australia
01.1996 - 01.2001
Account Manager / Senior Account Manager
Holt Public Relations
01.1990 - 01.1996
High Potential Leadership - undefined
Wharton
Bachelor of Communications - undefined
UTS
Various PepsiCo exec programs - Strategy Masterclass, Diversity Council founder
Financial Accounting -
Harvard Business School
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