REBECCA ROBERTS

• Lead operations and HR functions, while contributing to financial planning discussions and strategic decision making to support business sustainability and growth.
• Drive AI adoption initiatives, researching and implementing tools and workflows to improve efficiency and deliver enhanced client outcomes.
• Manage HR functions including recruitment, onboarding of employees and freelancers, policy and contract development.
• Oversee business critical projects focused on process optimisation and automation across project management, reporting, and communications.
• Collaborate with senior leadership on financial forecasting and resource planning to ensure profitability.

Maternity Leave October 2023 - October 2024

• Managed a portfolio of strategic client accounts while leading a team of 6 account managers.
• Conducted performance reviews, 1:1 coaching sessions, and professional development plans for team members.
• Delivered strategic projects, including project management, internal reporting platforms, stakeholder communication frameworks, and workflow improvements.
• Collaborated with senior leadership on service innovation and client experience strategies.

• Led a critical business project to develop and implement scalable link-building processes to strengthen SEO strategies across accounts.
• Designed training and documentation for the newly implemented process, ensuring seamless adoption across teams.
• Partnered with specialists and account managers to align execution with client goals and KPIs.

• Managed a suite of up to 20 client accounts across SEO, Google Ads, and Meta Ads campaigns.
• Developed strong client relationships through consistent communication, strategy alignment, and results-driven reporting.
• Identified and executed cross-sell and upsell opportunities, contributing to revenue growth.
• Coordinated with internal and external stakeholders to ensure campaign success.

• Partnered with small businesses nationwide to design and implement tailored digital marketing solutions including website development, SEO, social media, and email marketing campaigns.
• Delivered training sessions and monthly performance reviews, ensuring client understanding and satisfaction.
• Collaborated with internal teams and external vendors to meet deadlines and maintain quality standards.

• Managed digital distribution of marketing material and film assets, ensuring timely delivery to partners.
• Developed and analysed sales performance reports, supporting marketing and distribution strategy.
• Assisted with budgeting, forecasting, and promotional campaigns, optimizing revenue generation.