Summary
Overview
Work History
Education
Skills
Community Service
Additional Information
Timeline
Generic

Rebecca Wamsteker

Haberfield,NSW

Summary

Results-oriented senior sales leader motivated by the opportunity to surpass mandated sales targets and continually explore new business prospects. Possesses extensive expertise in the conveyancing, real estate, pharmaceutical, and consumer goods sectors, demonstrating a high level of proficiency in developing sales execution strategies within competitive markets, including proficiency in cold-calling and digital campaigns.

Overview

16
16
years of professional experience

Work History

Owner/Founder

The Dinner Co.
10.2020 - Current
  • Founded and managed a meal delivery business, growing revenue to $45,000 in first year.
  • Created a business and marketing plan that included identifying two key customer segments. Undertook field research to understand the pain points these markets experience at meal times.
  • Developed relationships with key suppliers - including fresh produce, shelf-stable produce, poultry and meat wholesalers and packaging suppliers.
  • Oversaw all financial aspects of the business including budgeting and invoice payments
  • Planned and executed social media strategies on Facebook and Instagram in addition to developing lost cost social media advertising. Created and implemented a weekly Mailchimp newsletter.
  • Built and maintained the business Wordpress website
  • Developed new recipes based on researching popular menu items amongst my target markets.

Senior Partner Development Manager

conveyancing.com.au
08.2019 - 04.2020
  • Manage NSW sales team of two Partnership Development Managers and Engagement Manager.
  • Participated in market launch and subsequent scaling of a B2B digital conveyancing product for real estate agencies, achieving a month-on-month increase in client acquisition, surpassing monthly KPI targets.
  • Cultivated strategic partnerships with NSW based real estate brands (i.e. BresicWhitney, Cobden & Hayson, Starr Partners, Di Jones)
  • Developed and executed B2B sales strategies leveraging a consultative approach to effectively communication the product's value proposition to improve sales pipeline conversion rate.
  • Acted as liaison between sales and the marketing and tech teams to ensure alignment between client needs and product capabilities.
  • Developed and maintained national sales reports for General Manager for presentation to C-Suite.


State Sales Manager

Fast Connect
03.2016 - 06.2019
  • Increased sales revenue by identifying non-real estate channels and developing key relationships within these channels.
  • Lead and implemented a sales strategy for the business to re-enter the real estate sector post a 4 year lockout.
  • Provide ongoing insight and analysis for presentation to our retail partners – AGL, Origin, Energy Australia and Telstra.
  • Created and maintained business CRM to ensure quality contact and lead information.
  • Identified and coordinated marketing activities and conferences for both real estate and non-real estate channels.

Founder

The Agent Finder
01.2015 - 01.2019
  • Established a successful business by identifying market needs and developing an analysis tool for comparing real estate agents for prospective vendors.
  • Created and maintained a national database of residential property sales.
  • Provided reports to prospective vendors comparing suburb and agents metrics: days on market, median sales price, number of properties sold.
  • Built and maintained the Wordpress website for the business.

Key Account Manager

Fast Connect
07.2014 - 12.2014
  • Identify and sign-up new real estate agencies this involved a campaign of cold-calling in person to Sydney metropolitan real estate agents and property managers, Provide coaching and training for all new business and ensure that all new business was successfully onboarded
  • Initiate outreach to potential real estate channel prospects through phone calls and face-to-face interactions, aiming to schedule a meeting for presenting Fast Connect.
  • Conduct scheduled meetings to showcase Fast Connect, emphasizing its benefits. Follow up with prospects post-meeting, assess their interest, and discuss next steps to move the engagement forward.
  • Expanded key account base by identifying and cultivating new business opportunities.
  • Delivered exceptional customer service by resolving client concerns quickly and efficiently.
  • Built and maintained strong client relationships to drive business growth.

National Account Manager

ACP Magazines (now Are Media)
07.2010 - 12.2010
  • Responsible for the sales strategies, budget and sales targets of Coles Group, an $80 million revenue stream.
  • Ensuring optimal representation of ACP's product range across Coles Group retailers, including Coles Supermarkets, Coles Express, Kmart, and Target.
  • Collaborate with retailers to formulate promotional plans, fostering sales growth for mutual benefit.
  • Implement supply-chain reform initiatives such as electronic returns, sales-based replenishment, and overnight deliveries.
  • Oversee the management and professional growth of two direct reports, specifically the National Account Executive and Category Development Executive.

National Account Manager

ACP Magazines (now Bauer Media)
01.2008 - 05.2010
  • Manage a revenue stream of $17 million across a diverse range of products and retailers, Manage the sales strategies and budgets for this diverse group of retailers
  • Included developing and implementing annual operating plans, maintaining annual category reviews, and development and execution of promotional plans

Education

Postgraduate Certificate - Business Administration and Management

Macquarie Graduate School of Management
01.2002

Bachelor of Economics - Economics & Marketing

Macquarie University
Sydney, NSW
01.2000

Skills

  • Sales
  • Leadership
  • Planning and Execution
  • Business Development
  • Forecasting
  • Coaching
  • Strategy
  • KPI Management

Community Service

  • Leichhardt Junior AFL Club, Canteen coordinator, 2019, present
  • Leichhardt Junior AFL Club, Club Treasurer, 2020, present
  • Balmain & District Football Club, U8 and U9 mixed competition age-coordinator, 2018, 2019
  • Balmain & District Football Club, U8 summer soccer coach
  • Orange Grove Public School, Various volunteer roles including parent-rep, canteen duties and uniform shop

Additional Information

Experienced in;

Microsoft 365

Google Workspace

Hubspot CRM

Monday CRM

Zoho CRM

Canva

Wordpress

Facebook Meta Business Suite

Timeline

Owner/Founder

The Dinner Co.
10.2020 - Current

Senior Partner Development Manager

conveyancing.com.au
08.2019 - 04.2020

State Sales Manager

Fast Connect
03.2016 - 06.2019

Founder

The Agent Finder
01.2015 - 01.2019

Key Account Manager

Fast Connect
07.2014 - 12.2014

National Account Manager

ACP Magazines (now Are Media)
07.2010 - 12.2010

National Account Manager

ACP Magazines (now Bauer Media)
01.2008 - 05.2010

Postgraduate Certificate - Business Administration and Management

Macquarie Graduate School of Management

Bachelor of Economics - Economics & Marketing

Macquarie University
Rebecca Wamsteker