Rebecca Watsford

• Achieved $5.7M sales value through execution of 17 campaigns in Bunnings Australia during 2025.
  Facilitated launch of six new product ranges alongside 12 promotional products to drive engagement.
• Developed integrated marketing strategies across multiple channels including print, digital, and in-store promotions.
• Performed post-campaign evaluations to measure effectiveness and guide improvements.
• Administered local budget to enhance campaign outcomes while meeting financial targets.
• Collaborated with key stakeholders, including creative design agencies and media partners, for seamless execution.
  Identified and leveraged growth opportunities through targeted campaigns across customer platforms.
• Directed efforts on diverse advertising mediums including EDMs, social platforms, and television.
• Managed inventory levels for various product lines and ensured timely replenishment.
• Collaborated with cross-functional teams to streamline order processing and delivery.

• Collaborated with cross-functional teams to launch innovative marketing campaigns effectively.
• Managed brand budgets and resources to optimize marketing spend across initiatives.
• Conducted competitor analysis to identify opportunities for brand differentiation and growth.
• Mentored junior staff, fostering skills in brand management and marketing strategies.
• Oversaw digital marketing efforts, enhancing brand visibility through social media channels.
• Facilitated stakeholder meetings to align on brand vision and strategic objectives effectively.
• Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
• Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
• Collaborated with sales teams on product launches, promotions and pricing strategies.
• Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
• Conducted market research to identify target customer segments, preferences, and trends.
• Created content for social media campaigns, website copy, brochures, press releases and other marketing materials.
• Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
• Strengthened branding initiatives by coordinating annual events to maximize outreach.
• Established metrics to measure the success of each marketing activity or campaign.
• Organized trade shows and conferences to increase brand awareness in key markets.
• Planned and facilitated meetings to share marketing plans and explain future business goals.
• Delivered marketing strategy updates to upper-level management.

• Led cross-functional teams to implement process improvements in product development.
• Coordinated project timelines and resources to ensure timely completion of initiatives.
• Analyzed market trends to identify growth opportunities for product lines and services.
• Facilitated communication between departments to streamline project workflows and updates.
• Mentored junior team members in best practices for project management and execution.
• Collaborated with external partners to enhance product offerings and customer satisfaction.
• Participated in ongoing training and compliance activities.
• Coordinated with other departments to ensure efficient workflow processes.
• Maintained positive working relationship with fellow staff and management.
• Established timelines for each phase of product development process.
• Supported efforts to develop and launch new product offerings and enhancements for existing products.
• Prepared cost analysis reports on new product development.

Identified business challenges and developed solutions to enhance results and uncover sales opportunities through business analysis processes.
Promoted analytical thinking internally and among key customers to foster strategic insights.
Led projects and teams to pinpoint necessary systems and solutions for strategic business challenges.
Strategically identified growth areas for existing brands within current channels and explored new product opportunities.
Provided analytical support utilizing internal sales data, syndicated data, customer-generated information, and competitive insights to achieve sales and marketing objectives.
Collaborated with KAMs and key customers to implement category management strategies that improved performance through optimized pricing, assortment, product development, and promotions.
Influenced category direction by engaging with buyers, assistant buyers, and space managers in major accounts to maximize sales opportunities for 3M.
Developed actionable insights from various data sources to drive informed decision-making across sales and marketing initiatives.

• Oversaw data management processes for pricing across all 3M divisions.
• Maintained accurate records by uploading and updating all pricing data.
• Interpreted complex matrices to support pricing decisions.
• Executed data cleansing procedures to eliminate inaccuracies.

• Operated mobile café, delivering high-quality beverages and customer service.
• Managed all small business accounting functions to ensure financial accuracy.
• Oversaw event management activities, coordinating logistics and vendor relations.
• Led staff management efforts, optimizing team performance and training programs.