Rebecca Louise Barton
Bentleigh East,VIC
Summary
An enthusiastic, hardworking and passionate person. Thriving in a team environment, proving myself to be a highly dependable and conscientious individual, focused on team success. 8 Years of progressive experience in Television and Media, with strong organization and interpersonal skills.
Overview
16
16
years of professional experience
Work History
Traffic and Integration Manager
Racing Victoria
03.2019 - Current
- Sole management of all commercial inventory across Broadcast, Social & Digital platforms.
- Management & execution of internal promotions, Including chairing weekly promo strategy meetings.
- Coordinating commercial integration opportunities directly with internal & external producers, working directly with the Sales Team to achieve positive outcomes for clients & drive revenue.
- Oversee all sales proposals to ensure inventory is not oversold & play a vital advisory role to maximize results for clients.
- Account management responsibilities, providing vital support to Sales Team.
- Creation of new sales processes, including a inventory tracking schedule, campaign delivery schedule, cross-platform rate cards, media decks & sponsorship execution schedules.
- Activation/sponsorship coordination & execution across Broadcast, Digital & Social platforms, including finding new innovative ways to integrate clients onto the platform.
- Liaising with senior management in weekly production meetings to review commercial inventory deliverables & potential new opportunities to achieve business objectives.
- Undergo the training & continued support of the Commercial Scheduling Team including new team members.
- Successful management of inventory and client relationships across 4 Spring Racing Carnivals.
Commercial Inventory Manager
Racing.com/ SWM
08.2018 - 03.2019
- Internal development & implementation of new scheduling software.
- Successfully implementing new workflows between Commercial Ops, Sales & Production. Including material delivery processes and commercial integration.
- Undertaking the channels first Sponsor Activation role, with key Sales support and creation of inventory tracking.
- Booking all commercial & promotional content on the platform & managing forecasting of available inventory, directly liaising with Sales / Production.
- Assisting the Sales Team & Traffic Manager to deliver commercial outcomes & post-campaign reports for clients.
- Reporting on delivery of material (As Run logs) to the Sales Team & subsequently their clients.
- Liaising between both Sales / Production teams internal & external to facilitate business objectives, importantly revenue goals.
Media Executive
MediaCom
04.2018 - 08.2018
Commercial Operations Manager
Sky UK
11.2016 - 01.2018
- Responsible for the training & personal development of the Executives & Assistants in my team.
- 6 months sick cover as PA to the Head of Department.
- Undertaking yearly PDP's with team members to ensure their learning, development & expectations are progressing as required YOY.
- Implementing workshop days for teams members to experience working in different departments across the business.
- Managing the launch of new channels from early stage testing to live broadcast, including channel rebranding.
- Effective management of the introduction of commercials on the VOD and AdSmart platform.
- 24/7 on-call assistance to ensure all breaking news stories, mintage issues/ breaches, overruns/ underruns of programming are dealt with quickly & efficiently.
- Analyzing ratings data on a program by program level to determine appropriate restrictions on Linear & VOD programming.
- Working to a strict transmission deadline & adhering to early close down request/ Public Holidays- including coordinating requests with several different departments across Sky.
- Working with external clients on a national & international level to ensure smooth running of operations.
Presentation Scheduler/ EPG Services & PA
Sky UK
10.2015 - 11.2016
Presentation Scheduler & EPG Services
Sky UK
05.2015 - 11.2016
- Promoted to team leader- management of Sports, Ents, Movies & Box Office channels- over 300 channels.
- On-call work as a team leader, including weekends.
- Training of new starters across both departments.
- Successful trial/ implementation and training of the amalgamation of two departments- Presentation and EPG Services.
- Cross departmental communication, building better relationships with our department, Planning & Sales specifically, with workshop days.
- Directly responsible for live sports channels. (Sky's leading revenue channels).
- Undergoing several channel re-brands and new channel launches.
- Managing late program & promotional changes, ensure quick & effect implementation, directly effecting live broadcast.
Supervisor
Mitchells & Butlers PLC- The Gate
06.2011 - 01.2015
Math's & English Teaching Assistant
Kumon UK
01.2007 - 09.2011
Education
BSc) Bachelor of Science - Geography
University of Portsmouth
Portsmouth, UK06.2013
Associate of Science - Conservation
Learning Online
Melbourne, Victoria12.2023
A-Levels -
St Clement Danes Grammer School
London, UK07.2010
Skills
- People management, professional relationships, project management, interpersonal skills, communication, organization, collaboration and team leadership/ development
- Microsoft Word, Excel & PowerPoint Arc Map & Arc GIS (University)
- Commercial operating systems; BSS, Landmark, MAM & Ad Viewer
- Agency & Media partner programming including; Adstream, IMD & CAD
References
Dale Stratford
Chief Digital & Growth Officer-Magic Memories
(Former Head of Digital & Brand-Racing.com)
Tel: +61410435134
Email: dale_stratford@outlook.com
Andrew Catterall
CEO Australia PointsBet
(Former CEO- Racing.com)
Tel: +61438002342
Chris Healy (Contractor)
Head of Sales- Racing.com
Tel: +61410500666
Email: chrishealyis@gmail.com
Timeline
Traffic and Integration Manager
Racing Victoria
03.2019 - Current
Commercial Inventory Manager
Racing.com/ SWM
08.2018 - 03.2019
Media Executive
MediaCom
04.2018 - 08.2018
Commercial Operations Manager
Sky UK
11.2016 - 01.2018
Presentation Scheduler/ EPG Services & PA
Sky UK
10.2015 - 11.2016
Presentation Scheduler & EPG Services
Sky UK
05.2015 - 11.2016
Supervisor
Mitchells & Butlers PLC- The Gate
06.2011 - 01.2015
Math's & English Teaching Assistant
Kumon UK
01.2007 - 09.2011
BSc) Bachelor of Science - Geography
University of Portsmouth
Associate of Science - Conservation
Learning Online
A-Levels -
St Clement Danes Grammer School
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