Rebecca Louise Barton
Bentleigh East,VIC
Summary
An enthusiastic, hardworking and passionate person. Thriving in a team environment, proving myself to be a highly dependable and conscientious individual, focused on team success. 8 Years of progressive experience in Television and Media, with strong organization and interpersonal skills.
Overview
16
16
years of professional experience
Work History
Traffic and Integration Manager
Racing Victoria
Melbourne, Victoria
03.2019 - Current
- Sole management of all commercial inventory across Broadcast, Social & Digital platforms.
- Management & execution of internal promotions, Including chairing weekly promo strategy meetings.
- Coordinating commercial integration opportunities directly with internal & external producers, working directly with the Sales Team to achieve positive outcomes for clients & drive revenue.
- Oversee all sales proposals to ensure inventory is not oversold & play a vital advisory role to maximize results for clients.
- Account management responsibilities, providing vital support to Sales Team.
- Creation of new sales processes, including a inventory tracking schedule, campaign delivery schedule, cross-platform rate cards, media decks & sponsorship execution schedules.
- Activation/sponsorship coordination & execution across Broadcast, Digital & Social platforms, including finding new innovative ways to integrate clients onto the platform.
- Liaising with senior management in weekly production meetings to review commercial inventory deliverables & potential new opportunities to achieve business objectives.
- Undergo the training & continued support of the Commercial Scheduling Team including new team members.
- Successful management of inventory and client relationships across 4 Spring Racing Carnivals.
Commercial Inventory Manager
Racing.com/ SWM
Melbourne. Victoria
08.2018 - 03.2019
- Internal development & implementation of new scheduling software.
- Successfully implementing new workflows between Commercial Ops, Sales & Production. Including material delivery processes and commercial integration.
- Undertaking the channels first Sponsor Activation role, with key Sales support and creation of inventory tracking.
- Booking all commercial & promotional content on the platform & managing forecasting of available inventory, directly liaising with Sales / Production.
- Assisting the Sales Team & Traffic Manager to deliver commercial outcomes & post-campaign reports for clients.
- Reporting on delivery of material (As Run logs) to the Sales Team & subsequently their clients.
- Liaising between both Sales / Production teams internal & external to facilitate business objectives, importantly revenue goals.
Media Executive
MediaCom
04.2018 - 08.2018
Commercial Operations Manager
Sky UK
11.2016 - 01.2018
- Responsible for the training & personal development of the Executives & Assistants in my team.
- 6 months sick cover as PA to the Head of Department.
- Undertaking yearly PDP's with team members to ensure their learning, development & expectations are progressing as required YOY.
- Implementing workshop days for teams members to experience working in different departments across the business.
- Managing the launch of new channels from early stage testing to live broadcast, including channel rebranding.
- Effective management of the introduction of commercials on the VOD and AdSmart platform.
- 24/7 on-call assistance to ensure all breaking news stories, mintage issues/ breaches, overruns/ underruns of programming are dealt with quickly & efficiently.
- Analyzing ratings data on a program by program level to determine appropriate restrictions on Linear & VOD programming.
- Working to a strict transmission deadline & adhering to early close down request/ Public Holidays- including coordinating requests with several different departments across Sky.
- Working with external clients on a national & international level to ensure smooth running of operations.
Presentation Scheduler/ EPG Services & PA
Sky UK
PA to Heads of Departments, UK
10.2015 - 11.2016
Presentation Scheduler & EPG Services
Sky UK
05.2015 - 11.2016
- Promoted to team leader- management of Sports, Ents, Movies & Box Office channels- over 300 channels.
- On-call work as a team leader, including weekends.
- Training of new starters across both departments.
- Successful trial/ implementation and training of the amalgamation of two departments- Presentation and EPG Services.
- Cross departmental communication, building better relationships with our department, Planning & Sales specifically, with workshop days.
- Directly responsible for live sports channels. (Sky's leading revenue channels).
- Undergoing several channel re-brands and new channel launches.
- Managing late program & promotional changes, ensure quick & effect implementation, directly effecting live broadcast.
Supervisor
Mitchells & Butlers PLC- The Gate
London, UK
06.2011 - 01.2015
Math's & English Teaching Assistant
Kumon UK
01.2007 - 09.2011
Education
BSc) Bachelor of Science - Geography
University of Portsmouth
Portsmouth, UK06.2013
Associate of Science - Conservation
Learning Online
Melbourne, Victoria12.2023
A-Levels -
St Clement Danes Grammer School
London, UK07.2010
Skills
- People management, professional relationships, project management, interpersonal skills, communication, organization, collaboration and team leadership/ development
- Microsoft Word, Excel & PowerPoint Arc Map & Arc GIS (University)
- Commercial operating systems; BSS, Landmark, MAM & Ad Viewer
- Agency & Media partner programming including; Adstream, IMD & CAD
References
Dale Stratford
Chief Digital & Growth Officer-Magic Memories
(Former Head of Digital & Brand-Racing.com)
Tel: +61410435134
Email: dale_stratford@outlook.com
Andrew Catterall
CEO Australia PointsBet
(Former CEO- Racing.com)
Tel: +61438002342
Chris Healy (Contractor)
Head of Sales- Racing.com
Tel: +61410500666
Email: chrishealyis@gmail.com
Timeline
Traffic and Integration Manager
Racing Victoria
03.2019 - Current
Commercial Inventory Manager
Racing.com/ SWM
08.2018 - 03.2019
Media Executive
MediaCom
04.2018 - 08.2018
Commercial Operations Manager
Sky UK
11.2016 - 01.2018
Presentation Scheduler/ EPG Services & PA
Sky UK
10.2015 - 11.2016
Presentation Scheduler & EPG Services
Sky UK
05.2015 - 11.2016
Supervisor
Mitchells & Butlers PLC- The Gate
06.2011 - 01.2015
Math's & English Teaching Assistant
Kumon UK
01.2007 - 09.2011
BSc) Bachelor of Science - Geography
University of Portsmouth
Associate of Science - Conservation
Learning Online
A-Levels -
St Clement Danes Grammer School