Rebeka Schaefer

• Analysed and consistently improved daily business practises to increase daily average revenue by over 400% in under 12 months.
• Supervised daily operations, including management of inventory levels, reducing waste and optimising workflow.
• Created and implemented personalised training strategies that enhanced individual employee performance and engagement.
• Coordinated vendor relationships to ensure quality product sourcing and direct support of local businesses.
• Enhanced customer satisfaction by maintaining high-quality standards for deli products and services, as well as genuinely listening to and addressing concerns/feedback.

Specialising in small business marketing, Lou. Social brings a fresh new perspective to the world of local marketing. Rooted in real, personal connections, I completely customise each and every approach for my clients to deliver on KPI’s and bring tangible results to their business.

• Consistently bringing in 100,000+ impressions monthly to small business/sole trader clients, a 1,150% increase in under 2 years.
• Developed and executed custom marketing strategies to enhance visibility and engagement.
• Analyzed market trends and implemented realistic adoption of “viral moments” to keep up-to-date with an ever-evolving social media presence.
• Cultivated and maintained partnerships with key stakeholders to amplify brand reach and collaboration opportunities.
• Monitored campaign performance metrics, adjusting strategies to improve efficiency and effectiveness, leading to an increase in customer leads.
• Led and implemented branding updates that elevated the clients image and positioned it as an industry leader.

• Engaged with customers to provide exceptional service and build meaningful relationships.
• Prepared and served specialty coffee beverages following and adjusting specific recipes, constantly assessing performance and taste profiles.
• Maintained cleanliness and organisation of the workplace to ensure efficiency during service.
• Trained new baristas and front of house staff on beverage preparation techniques and customer service standards.
• Promoted a welcoming atmosphere by greeting customers with a positive, friendly demeanor - even during peak high-stress periods of service.
• Contributed to a positive team environment through effective communication and collaboration with colleagues.

• Developed event promotional materials, enhancing brand visibility and audience engagement.
• Coordinated logistics for marketing events, ensuring smooth execution and adherence to timelines.
• Facilitated post-event debriefs with stakeholders to identify areas of success as well as opportunities for improvement.
• Led pre-event planning meetings to ensure clear communication among team members, resulting in smooth operations on event day.
• Utilized social media platforms effectively to drive awareness of upcoming events and foster audience engagement before, during, and after the events.

• Implemented suggestions for menu improvements based on customer feedback and trending consumption online.
• Collaborated with team members to streamline service during peak hours.
• Pleasantly interacted with customers during hectic periods to promote a fun, positive environment.
• Managed time effectively to balance both front-of-house tasks and back-of-house responsibilities during busy periods.
• Educated customers on coffee offerings, promoting upselling on profitable goods and enhancing their overall experience at the cafe.

• Created, prepared and served a variety of specialty beverages that paired with the food offerings, enhancing customer satisfaction.
• Collaborated with kitchen staff to coordinate food and drink service during busy shifts.
• Served high customer volumes during special events, nights, and weekends.
• Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
• Developed loyal clientele by consistently delivering outstanding, personalised service.
• Increased customer satisfaction by providing excellent alcohol knowledge and crafting high-quality cocktails.

• Maintained cleanliness and organization of bar area to ensure efficient operations.
• Assisted in inventory management by tracking supplies and restocking as needed.
• Engaged with customers to provide recommendations and promote daily specials.
• Trained new bartenders on menu items, drink preparation, and customer service standards.
• Developed signature cocktails that contributed to unique bar offerings and increased patron interest.

• Coordinated scheduling and logistics for team meetings and events, ensuring seamless operations.
• Managed communication between departments to facilitate project progress and collaboration.
• Developed and maintained filing systems for important organisational documents.
• Assisted in preparing reports and presentations for stakeholder meetings, improving information dissemination.
• Developed and maintained individualized support plans tailored to student needs.
• Facilitated training workshops for faculty on disability awareness and inclusion strategies.
• Collaborated with healthcare professionals to assess and implement necessary resources.

• Developed highly specialised training programs to enhance skills and performance.
• Instructed group lessons of up to 200pax children (12/16yo) focusing on fundamental techniques and strategies.
• Implemented safety protocols during practice sessions and tournaments to ensure participant well-being.
• Developed statewide programs to give disadvantaged children in low-income areas access to sports and healthy food education through participation in the program.

• Developed and implemented inclusion training programs to enhance employee awareness and engagement.
• Conducted assessments to evaluate current diversity metrics and identify areas for improvement.
• Facilitated workshops focused on unconscious bias and inclusive communication strategies.
• Led strategic planning sessions aimed at aligning inclusion goals with overall business objectives.

• Coordinated logistics for competition events, ensuring adherence to timelines and budgets.
• Collaborated with cross-functional teams to enhance engagement strategies through targeted messaging.
• Established partnerships with stakeholders to enhance visibility and sponsorship opportunities for events.
• Evaluated program effectiveness, providing actionable insights for continuous improvement initiatives.
• Developed strong relationships with key stakeholders, including sponsors, venue owners, and media partners to ensure successful competitions.