Reece Bereveskos
Cronulla,NSW
Summary
Passionate about leveraging data-driven insights to drive business growth and innovation. I have over 5+ years’ experience in Digital and specialise in Digital Analytics, Data Optimisation, Experimentation and Personalisation, and Data Visualisation.
With a strong foundation in translating complex data into actionable strategies, I excel in creating impactful outputs that empower organisations to make informed decisions. My mission is to harness the power of data to optimise processes, enhance user experiences, and unlock new opportunities for success.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Digital Data Analyst
NSW Government (TAFE NSW)
Ultimo
2024.01 - Current
- Implemented Google Analytics 4 into NSW Government's (TAFE NSW) digital ecosystem, ensuring all key data points are migrated over from Google Analytics (Universal Analytics).
- Performed data analysis and prepared reports for senior management, resulting in improved decision-making.
- Implemented and integrated a data warehouse, BigQuery, that stored and organised customer data, improving data availability and accuracy.
- Developed a data pipeline within BigQuery to automate the transfer of data from multiple sources into a single database, resulting in a unified data hub for all data sources.
- Designed and implemented dataLayer events to support a more enhanced view of visitors on the website and how they engage across digital touch-points.
- Analysed financial data, identified trends and variances, and provided timely and accurate reports to senior management.
- Implementation of tags, variables and triggers within Google Tag Manager to capture dataLayer events and essentially send the data into Google Analytics 4.
- Supported and played a pivotal role alongside our agency KPMG, in delivering Website enhancements and overall data infrastructure on digital touch-points.
Club DJ
Reecey
Sydney
2021.01 - Current
- Formed long-lasting business relationships with venue owners, promoters, fellow performers and other industry professionals.
- Performed at some of the biggest clubs and venues: Ivy Pool Sydney, Ivy Courtyard Sydney, Glass Island Boat Party, The Island, Flamingos and Chicane Sydney.
Senior Digital Analytics & Data Consultant
Deloitte Digital
Circular Quay
2022.12 - 2024.01
- Effectively managed project team of 3-5 employees for KFC South Africa, leading key initiatives ranging from Digital Analytics Implementations to performance analysis and insights across Web, App and Kiosk platforms.
- Played a pivotal role in effectively delivering Analytics Implementations and Digital Transformations within the Qantas Airlines Digital team.
- Responsible for reviewing the current state analytics across Qantas Airlines and delivering recommendations to enhance tracking and data hygiene within the tool.
- Developed a personalisation hub and dashboard for Optus to enhance the value realisation stream of work, effectively showcasing the impacts of personalisation and campaign execution across digital teams.
- Led the digital strategy on implementations and integrations across key Marketing Technology (MarTech) solutions such as Adobe Analytics, Google Analytics (Universal Analytics & Google Analytics 4), FullStory, Optimizely, Google Looker Studio and Braze.
- Responsible for mentoring and coaching 2-3 team members on project teams and their career growth.
Digital Analytics & Data Consultant
Deloitte Digital
Circular Quay
2022.03 - 2022.12
- Led key analytics and data engagements, assisting in improving client's customer experience and business outcomes across QSR, Airline and Telecommunications industries (Up to $1M).
- Responsible for producing an enhanced performance dashboard to track key user journeys across Web, App and Kiosk systems alongside customer metrics to report on behaviour and purchase data.
- Drove workshops such as stakeholder interviews, business use-case gatherings, platform training and deep-dive insight proposals.
- Orchestrated and delivered key insights and business reporting for Taco Bell UK’s executed campaigns in order to enhance conversion rate Optimisation within their digital landscape.
- Responsible for delivering and implementing key analytics solutions for clients across key MarTech tools such as Google Analytics and Adobe Analytics.
Digital Strategy & Data Consultant
Venntifact
Clarence Street
2020.10 - 2022.03
- Led a project team and played a pivotal role in delivering analytics and data solutions across Google Analytics and Adobe Analytics.
- Played a pivotal role in standing up personalisation Initiatives within Optus Digital teams by aligning stakeholders on campaign initiatives, business reporting and campaign execution.
- Responsible for leading and managing digital analytics initiatives such as reporting on conversion rate optimisation campaigns, implementing analytics tracking and overall management of Google Analytics and Google Tag Manager across multiple KFC Global Markets (Philippines, Peru, South Africa, United Kingdom, Australia, Taiwan, and India).
- Responsible for the overall management and facilitation of KFC South Africa’s Growth Hackers engagement, which has a key focus on uplifting revenue through conversion rate optimisation techniques (Revenue uplift was greater than $1M USD).
HSC Student Tutor
James An Coaching College
Hurstville
2018.01 - 2021.06
- Responsible for mentoring and teaching students Advanced Mathematics, Advanced English, Physics, Economics and Business Studies topics across Year 11 and 12.
- Responsible for teaching youth (10-12 years old) key Mathematics, English and Science curriculum.
Digital Associate Consultant
Venntifact
Clarence Street
2019.03 - 2020.10
- Responsible for assisting with key digital strategy and digital analytics engagements by engaging with client initiatives and preparing workshop and data requirements.
- Played a key role in building dashboards and reports within Google and Adobe Analytics to report on key metrics such as revenue, conversion rate and transactions.
- Assisting with insight gathering and reporting on behavioural trends across Web, App and Kiosk platforms.
- Managed key internal Operations, Finance and Reporting systems to enhance people and process culture.
Education
Bachelor of Commerce (BCOM) - Majoring in Accounting & Business Law
University of Wollongong
Master of Business Analytics (MBAS) - Majoring in Advanced Analytics
University of Wollongong, Sydney Business School
Skills
- Data Validation
- Requirements Definition
- Data Warehousing
- A/B Testing
- Business Needs Analysis
- Analytical Problem Solving
- Attention to Detail
- Data Integrity Validation
- Business performance analysis
- Google Analytics
- Tableau
- Data Analysis
- Reporting Tools
- Data Visualization and Presentations
Languages
English
Native/ Bilingual
Greek
Elementary
Accomplishments
Rising Star Award - Venntifact
- Awarded to the individual who has gone above and beyond in the role, showing dedication, results and great promise for the long-term future of their career with Venntifact.
Continuous Improvement Award - Venntifact
- Awarded to the individual for driving a continual cycle of improvement and positive change with the goal of enhancing quality and performance.
Certification
- Adobe Analytics Certified Professional Business Practitioner
- Braze Business Certified Professional Business Practitioner
- Google Analytics 4 Professional Certification
- Google Data Studio (Looker Studio) Professional Certification
- Advanced Google Analytics Certification
- Google Optimize Advanced Certification
- Optimizely Training & Onboarding
- Adobe Analytics Sales Accreditation
- SAS Academic Specialisation in Advanced Analytics
- SAS Visual Analytics Professional Certification
- FullStory Onboarding & Delivery Training and Accreditation
References
- Steven Hann | Deloitte Digital | Partner
- Elliot Kwan | Deloitte Digital | Director
- Lisa Woodward | NSW Government (TAFE NSW) | Program Manager
Affiliations
Volunteer Peer Tutor
University of Wollongong
Jan 2020 - Dec 2020
Timeline
Senior Digital Data Analyst
NSW Government (TAFE NSW)
2024.01 - Current
Senior Digital Analytics & Data Consultant
Deloitte Digital
2022.12 - 2024.01
Digital Analytics & Data Consultant
Deloitte Digital
2022.03 - 2022.12
Club DJ
Reecey
2021.01 - Current
Digital Strategy & Data Consultant
Venntifact
2020.10 - 2022.03
Digital Associate Consultant
Venntifact
2019.03 - 2020.10
HSC Student Tutor
James An Coaching College
2018.01 - 2021.06
Bachelor of Commerce (BCOM) - Majoring in Accounting & Business Law
University of Wollongong
Master of Business Analytics (MBAS) - Majoring in Advanced Analytics
University of Wollongong, Sydney Business School
- Adobe Analytics Certified Professional Business Practitioner
- Braze Business Certified Professional Business Practitioner
- Google Analytics 4 Professional Certification
- Google Data Studio (Looker Studio) Professional Certification
- Advanced Google Analytics Certification
- Google Optimize Advanced Certification
- Optimizely Training & Onboarding
- Adobe Analytics Sales Accreditation
- SAS Academic Specialisation in Advanced Analytics
- SAS Visual Analytics Professional Certification
- FullStory Onboarding & Delivery Training and Accreditation
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