Rekelle Bailey

My key responsibility is to initiate, organise, and lead the development of effective marketing strategies.

Developed and implemented local area marketing and communications plans to support the achievement of the Geography Business Plan.

Key responsibilities:

+ Led the local office M&C team providing direction, guidance and effective performance management and professional development.

+ Contributed to local office business strategy and plans by enabling business leaders to make fact-based decisions and better understand local market and client dynamics, current and emerging opportunities and risks.

+ Provided local market input to regional marketing plan development.

+ Consulted to, supported and provided expert coaching, advice and influence of senior leaders to ensure a one Arup and client led approach to market, constructively challenged traditional thinking and presented new ideas in a compelling way.

+ Supported client relationship managers and client teams to embed an effective approach to management of priority clients working in close collaboration with Australasian Client Leadership team and local office leadership including facilitating client account planning and client feedback.

+ Developed and implemented integrated marketing and communications campaigns, programs and initiatives that enhanced and extended Arup's brand and reputation, client relationships and support business generation in the local market. This involved close collaboration with Australasian Portfolio Marketing Managers to leverage regional initiatives in the local market and close working relationships with bid teams for insight into local market opportunity pipeline. It also required close collaboration with office managers and community and place teams in the delivery of initiatives including client events.

+ Proactively identified opportunities to showcase and promote Arup's credentials and expertise through capturing compelling project stories, facilitating award submissions in collaboration with M&C Centres of Excellence.

+ Proactively managed local business and industry association relationships and others as appropriate to optimise Arup's market influence and deliver reasonable commercial return to Arup.

+ Assessed marketing effectiveness and return on investment for significant initiatives, capture, report and share with business stakeholders and broader M&C community.

+ Provided internal communications support and guidance for local leadership requirements.+ Identified new opportunities where M&C can add value to the business and facilitate business engagement and local leverage of broader M&C initiatives and programs into the local office and client base.

+ Maintained a deep and current knowledge of emerging marketing and communications trends and best practices and proactively shared with the Australasian M&C team.

+ Led specific projects or portfolios in the M&C plan (in or outside your area) as part of my growth and development and as required.

As the Communications Manager, I contributed to the development and planning and I managed and coordinated the implementation, delivery and improvement of contemporary communications strategies and related initiatives and services, to support the work of Create Infrastructure in NSW.

Some of the key projects I managed communications for included Theatre Royal, the Powerhouse Museum Parramatta, the Powerhouse Renewal Project, Walsh Bay Arts Precinct and the Sydney Modern Project.

Key responsibilities:

+ Developed strategies, concepts and materials using a range of communication methods including internal communications, events, media releases, website, social media, email, videos, speeches, brochures, newsletters, design, merchandise and advertising activities to inform diverse stakeholders of programs and policy.

+ Developed, implemented and evaluated innovative stakeholder communications activities to ensure customers, the community and other stakeholders were engaged and informed and had opportunities to provide input into the development of Create Infrastructure's work.

+ Directed input and monitored and reported on stakeholders needs, interests and issues and provided analysis and recommendations to manage identified risks and ensure communication materials were relevant, appropriate and informative.

+ Collaborated and liaised with a range of internal clients and external providers in the delivery of communication services, public relations and marketing.

• Took unpaid leave to spend time with newborn.

• As listed above.

As the Senior Marketing Advisor for both Buildings + Places and Construction Services, I was responsible for developing and implementing marketing plans to drive the positioning and profiling of the business with target clients and influencer organisations in NSW and the ACT. My team was made redundant ten months after AECOM formed the team.

Key responsibilities:

+ Tracked and communicated progress of implementing marketing plans.

+ Supported the business in developing and progressing strategic growth and pipeline opportunities.

+ Worked with practice and sector leaders to drive business development conversations, ensuring an integrated go-to-market strategy.+ Identified, monitored and supported the positioning for major pursuits.

+ In collaboration with the bid coordinators and wider marketing team, drove the pre- positioning for major pursuits.

+ Worked closely with the leadership team and bid managers to write compelling submissions for business critical pursuits, including insights, value proposition and messaging.

+ Undertook editorial reviews of key elements of the bid documentation to ensure clarity, conciseness and demonstration of value proposition.

+ Participated in tender briefings and bid debriefs and shared and implemented actions on lessons learned.

+ Identified and executed external market engagement working with the wider leadership and marketing teams.

+ Coordination of relevant sponsorships, events, advertising, memberships and external profiling opportunities.

+ Identified and executed relevant major and targeted client events.

+ Identified opportunities and managed development of content for industry briefings and client events.

+ Managed the Marketing Coordinator daily.

+ Presented to teams regularly and chaired numerous regular meetings.

Key responsibilities:

+ Defined, managed and grew the Charter Hall brand by ensuring consistent application across all touch points.

+ Developed the annual Industrial Marketing approach in partnership with the Industrial team and Fund Managers

+ Partnered with the Industrial team to gain earlier visibility of pipeline, property marketing plans and align budgeting processes.

+ Closely tracked and monitored marketing budgets against spend.

+ Created campaigns for the leasing of Charter Hall's Industrial properties.

+ Briefed and managed marketing campaigns and delivery through the Internal and external agency village including graphic designers, photographers, drone operators, videographers and signage companies.

+ Creation of lease and pre-lease proposals

+ Management and creation of major submissions for the Development Team and CEO

+ Developed new systems and processes to manage business requirements and marketing tasks.

+ Copywriting for campaigns and aggregator websites

+ Content management of Industrial website and ensured that all website content specific to the Industrial portfolio was accurately maintained.

+ Creation and distribution of the monthly Industrial Available Space Report and creation of the eDM design and content.

+ Coordination of customer experience activities including Welcome Information kits, gifts and events for new tenants.

+ Project management of billboard creation and installation, container signage and hoarding.

+ Created of posts and blogs on LinkedIn.

+ Member of corporate website reinvention team for new Charter Hall website.

Worked from the Sydney office while the rest of the team was based in Melbourne.

Key responsibilities:

+ Developed and implemented marketing plans and activities for all retirement communities in NSW in consultation with Sales Managers, Site Managers, Asset Managers to support agreed lead generation targets and maximise customer retention and engagement.

+ Ensured that all marketing communication content specific to the residential communities was accurately maintained and optimised.

+ Oversaw the successful planning and execution of local marketing-led events, sponsorships and other brand activations for the residential communities within the portfolio.

+ Commissioned required promotional material, advertisements and point of sale material for the residential communities within the portfolio.

+ Ensured that branding throughout the residential communities was compliant with brand guidelines.

+ Built trusted relationships with all Sales Managers, Asset Managers and Site Managers within New South Wales, building credibility as a trusted marketing advisor and business partner.

+ Closely tracked and monitored marketing budgets against spend for residential communities within my portfolio and ensure that my marketing budgets are allocated to achieve maximum ROI.

+ Wrote engaging marketing, advertising and website content.

Key responsibilities:

+ Identified, planned and executed marketing campaigns for suppliers.

+ Co-ordinated multiple marketing projects at one time - B2B and B2C

+ Managed the marketing efforts for the launch of new brand partners and new products.

+ Developed briefs, sourced images from suppliers, liaised with the product team, designers and external agencies for production and delivery of print catalogues, eDM activities, digital communications, website, in-store POS and all promotional support materials.

+ Print management for epay and suppliers.

+ Production of all retailer communications.

+ Managed the epay World Magazine and sold advertising to suppliers.

+ Wrote engaging marketing, advertising and website content.

+ Co-managed the sales and marketing forecast and managed the marketing budget.

+ Key contact for major brands such as Microsoft, Xbox, Sony, Trend Micro, Adobe, Kaspersky, Amaysim and many other suppliers.

+ Created presentations for teams to present to suppliers and retailers.

+ Sold POS advertising opportunities to suppliers.

+ Forecasted, developed and managed the distribution of stock.

+ Arranged merchandising visits to major retailers.

+ Ran Quarterly Business Review's with our largest suppliers.