RENEE MCCREADIE
Brisbane,QLD
Summary
Dynamic Key Account Manager with a proven track record at Diageo, excelling in customer focus and collaborative leadership. Achieved top 20 national ranking in business development while driving brand growth and securing new contracts. Passionate about mentoring teams and leveraging creative strategies to enhance market presence and exceed targets.
Overview
6
6
years of professional experience
Work History
Key Account Executive
Diageo
Brisbane, QLD
09.2024 - Current
- Managed 30 QLD accounts as Key Account Manager.
- Conducted Business Unit reviews with all accounts to strategize growth initiatives.
- Collaborated with key customers to develop activations that strengthened partnerships.
- Negotiated 8 expiring first pour contracts to renew and secure new business opportunities.
- Coordinated effectively with field teams regarding activations and bespoke events.
- Maintained alignment between promotions and current field KPIs to achieve targets.
- Helped to trial Power Bi reports to ensure accountability for the KAE Role Nationally
- Earned multiple accolades from peers, national colleagues, and customers at Diageo.
- Facilitated regular communication with clients to address inquiries and concerns.
- Coordinated with cross-functional teams to streamline account processes.
- Conducted presentations to showcase product offerings and benefits to clients.
- Managed key account portfolios by tracking performance metrics such as revenue growth and customer engagement levels.
- Negotiated pricing agreements with clients on behalf of the company.
Business Development Manager
Diageo
Brisbane, QLD
02.2022 - 08.2024
- Chosen as QLD 2024 Rumbassador, contributing field insights to Bundy Brand projects.
- Collaborated with Smirnoff team for Smirnoff Crush launch, enhancing sales strategies.
- Launched staff incentive program to foster enthusiasm and excellence within field team.
- Served on panel with National Field Manager to address obstacles faced by field team.
- Achieved personal and company budgets, ranking among top 20 BDMS nationally in FY23 & FY2.
- Mentored new starters twice, providing coaching and guidance for successful onboarding.
New Business Territory Manager
Bega Dairy and Drinks
03.2022 - 01.2023
- Contributed to leadership team in developing QLD State strategic plan for business growth focused on dairy farmers and dare.
- Achieved state KPI of 120 new businesses with an ambitious target exceeding 180.
- Operated autonomously in QLD, prioritizing On-premises Metro Brisbane while expanding to Sunshine Coast and Gold Coast.
- Guided Territory Managers to enhance regional performance and meet New Business Targets across QLD.
- Pursued new MSO groups in local trade to expand national teams' on-premise reach.
- Collaborated with National Account Managers at trade shows to promote Bega Group's growth in Queensland.
- Led ‘Team Amplify,’ overseeing Bega Group's QLD engagement initiatives and organizing team activities.
Outbound Sales Executive
Bega Dairy and Drinks
06.2021 - 02.2022
- Servicing over 600 customers representing the whole suite of Bega Dairy Drinks brands and products. Servicing multiple channels with a focus on Health and aged care in FNQ.
- Developing a Territory plan for FNQ, using reporting tools such as Power BI and SWOT analysis that identified ‘Big Bets’ for my patch, this allowed me to build a working strategy that contributes to Queensland’s overall achievements.
- Advanced use of CRM systems and Sales and Power BI to record customer interactions and KPI’s.
- Coaching and training new members of the OSE team.
Venue Manager
Ballistic Beer Co Springfield Central
10.2019 - 10.2020
- Team management, hiring, developing, and supporting front of house and back of house team. As well as setting KPI’s for duty managers to drive performance.
- Responsible for managing, promoting, and marketing the opening this large venue.
- Generating event strategy, P&L and activation of event.
- Managing relationships with suppliers. Negotiating contracts and collaborating with companies to supply sponsorship for events.
- Negotiated and set up accounts for food and beverage supply, monitoring on premises activities with external companies and suppliers.
- Responsible to build community awareness and community engagement for the venue.
Education
Bachelor of Business Management - International Business
The University of Queensland
St Lucia, QLDSt Lucia, QLD
High School Diploma -
Sunshine Coast Grammar School
Skills
- Account management
- Contract negotiation
- Sales strategy
- Customer engagement
- Customer relationship management
- Brand promotion
- Effective communication
- Cross-functional collaboration
- Coaching and mentoring
- Collaborative leadership
- Creative thinking
- Pricing strategy
- Conflict resolution
Personal Information
Date of Birth: 01/21/88
Wins In Current Role
- 8 Contract Resigns
- Extensive Customer Monthly Plans and activation calendars
- Building strong relationship with Queensland stakeholders
Key Capabilities
- Customer focused
- Solution driven
- Collaborative Leader
- Team oriented
- Creative ‘Out of the box’ thinking
- Passionate about the customer and consumer
Accomplishments
- Bundaberg Rumbassdor 2024
- Beyond the Bottle team member
- Smirnoff Crush launch team
Timeline
Key Account Executive
Diageo
09.2024 - Current
New Business Territory Manager
Bega Dairy and Drinks
03.2022 - 01.2023
Business Development Manager
Diageo
02.2022 - 08.2024
Outbound Sales Executive
Bega Dairy and Drinks
06.2021 - 02.2022
Venue Manager
Ballistic Beer Co Springfield Central
10.2019 - 10.2020
Bachelor of Business Management - International Business
The University of Queensland
High School Diploma -
Sunshine Coast Grammar School