Daniela Harrison

As the leader of the Wholesale department, I orchestrated a comprehensive range of strategic initiatives aimed at driving growth and fostering operational excellence. Here's how my role contributed to various aspects of business management, sales, and marketing:

RBusiness Management:

• Partnered closely with stakeholders to identify areas for process improvement, resulting in tangible enhancements to overall business performance.
• Expertly managed logistics and sales processes, ensuring seamless product delivery and maximizing customer satisfaction and loyalty.
• Generated detailed sales reports, leveraging advanced data analysis tools to inform management decision-making and optimize inventory management and forecasting accuracy.
• Played a pivotal role in budget development and monitoring efforts, ensuring strict adherence to financial targets for wholesale division.
• Implementation of new IT systems, including CRM software and B2B platforms, driving overarching business process improvements and efficiency gains, thereby enhancing customer relationship management efforts.
• Utilized critical thinking skills to analyze problems, evaluate solutions, and make informed decisions, effectively driving strategic initiatives forward.
• Fostered a culture of collaboration by facilitating communication between sales team members and other departments, thereby nurturing a cohesive and productive work environment.
• Managed process flows, operations support, and customer engagement strategies with precision, driving efficiency gains and reducing operational costs to maximize profitability.

Sales:

• Conducted comprehensive data analysis to inform nuanced sales strategies and precise performance evaluations, resulting in targeted approaches for sales enhancement.
• Deployed strategic sales techniques to elevate wholesale revenue, cultivate enduring customer relationships through proactive outreach, and expand the client base, resulting in a more diversified portfolio.
• Delivered exceptional customer service, promptly addressing concerns and resolving issues with high-profile clients to fortify relationships and amplify return customer base.
• Conducted meticulous research and evaluation of potential buyers to identify optimal fits for companies.
• Regularly evaluated sales team performance, providing constructive feedback to drive continuous improvement and foster a culture of excellence
• Achieved established KPIs for company, regional team, and individual performance through collaborative teamwork and a resolute focus on customer-centricity.
• Engaged in comprehensive product training, demonstrations, consumer awareness initiatives, and branding endeavors to fuel revenue growth.
• Conducted targeted training sessions for staff on product knowledge and selling techniques, significantly enhancing overall performance levels.
• Crafted compelling presentation decks to secure buy-in for innovative ideas and effectively communicate results.
• Played a key role in recruitment, interviewing, hiring, and mentoring of team members, nurturing their professional growth and contributing to the cultivation of a high-performing workforce.

Marketing:

• Created promotional campaigns targeting increased sales volume during seasonal periods or special events.
• Conducted regular market research to remain abreast of evolving industry trends and competitor activities, thereby informing strategic decision-making processes.
• Developed and executed tailored marketing strategies to bolster brand visibility within the wholesale market, leveraging innovative merchandising displays to captivate new clients and drive sales.
• Assisted in the development of marketing materials such as flyers and business cards, effectively generating new leads and expanding the customer base.
• Orchestrated promotional events and community engagements with precision, resulting in increased sales volume and heightened brand awareness.

Throughout my role, I consistently demonstrated a commitment to respect, friendliness, and a willingness to assist wherever needed, fostering a positive and supportive work environment conducive to collective success.

As an Account Manager for Austwide in Queensland, I developed and maintained the sale of a robust portfolio of brands and products within The Home and Table Division, spanning Queensland and NSW stockists. Here's how my role contributed to the success of the organization:

• Expertly negotiated prices for products and freight, driving down acquisition costs and maximizing profitability.
• Identified pivotal entry points to fortify market penetration, leveraging market insights to optimize returns and solidify Austwide's competitive position.
• Actively engaged in networking events within the industry, forging valuable professional connections and generating leads to fuel business expansion.
• Upheld an exceptional client retention rate by delivering personalized and attentive customer service, proactively anticipating client needs, and exceeding expectations.
• Leveraged analytical acumen to meticulously track and report on account performance metrics, extracting actionable insights to fuel future growth strategies.
• Implemented innovative strategies to drive revenue growth from existing accounts, employing upselling and cross-selling initiatives to maximize value for clients and Austwide alike.
• Proactively identified and pursued new business opportunities through a multi-faceted approach encompassing cold calling, networking, targeted marketing, and harnessing prospective database leads.

Through strategic foresight, unwavering dedication, and a relentless pursuit of excellence, I played a pivotal role in Austwide's success, continuously elevating the organization's market presence and driving sustainable growth in The Home and Table Division of Queensland.

As the Counter Manager for Elizabeth Arden, I played a pivotal role in elevating the brand's presence and driving sales success at their flagship store in Queens Plaza in Brisbane. Here's how my role contributed to the achievement of key objectives:

• Managed and Operated the Elizabeth Arden counter, ensuring a seamless and captivating customer experience that reflected the brand's luxury and sophistication.
• Cultivated a high-performance team through effective leadership, training, and mentoring, fostering a culture of excellence and passion for the Elizabeth Arden brand.
• Developed and executed innovative sales strategies to drive revenue growth and exceed targets, leveraging product knowledge and customer insights to deliver tailored solutions and recommendations.
• Established and maintained strong relationships with clients, providing personalized consultations and recommendations to meet their individual skincare and beauty needs.
• Actively engaged in product demonstrations and events to showcase Elizabeth Arden's latest offerings and drive excitement and engagement among customers.
• Utilized analytical skills to track sales performance, identify trends, and implement strategies for continuous improvement and optimization.
• Collaborated closely with store management and Elizabeth Arden regional teams to align on goals and objectives, ensuring consistent brand representation and adherence to brand standards.
• Acted as a brand ambassador, embodying the values and ethos of Elizabeth Arden and representing the brand with professionalism, poise, and authenticity.
• Stayed abreast of industry trends, competitor activities, and market insights to inform decision-making and drive strategic initiatives for growth and expansion.
• Demonstrated a passion for beauty and skincare, staying updated on product innovations and industry developments to provide expert advice and recommendations to customers.

Through my dedication and commitment to excellence, I contributed to the success and growth of the Elizabeth Arden brand, leaving a lasting impact on both customers and the broader cosmetics industry winning national awards.

• Managed projects and client relationships for a web design and digital agency.
• Prepared meeting agendas and minutes for distribution and record keeping.
• Conducted regular progress meetings with stakeholders to provide updates on project status and address concerns.
• Created job files for each project and maintained current data in each file.
• Kept projects on schedule by managing deadlines and adjusting workflows.
• Developed strong relationships with clients through regular communication and prompt responses to inquiries or concerns.
• Gained extensive knowledge in data entry, analysis, and reporting.

• Managed sales and marketing for a high-end fashion boutique.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping businesses reach targets.
• Increased sales revenue by developing and implementing effective sales strategies.
• Communicated product quality and market comparisons by creating sales presentations.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Organized promotional events and interacted with the community to increase sales volume.

• Coordinated with internal departments to ensure seamless execution of advertising projects and campaigns developing comprehensive project plans, outlining campaign objectives, timelines, and deliverables.
• Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
• Upheld client satisfaction by designing accurate and detailed timelines for services and alerting clients of changes.
• Collaborated with media representatives to optimize coverage of special events.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Managed multiple high-profile accounts, ensuring timely delivery of creative campaigns.
• Identified revenue growth opportunities within existing client accounts by proposing additional services or optimizing current campaigns.

As one of 5 Regional Project Coordinators for the department, my primary responsibility was to create initiatives aimed at fostering work opportunities within prisons across a region in the State of Minas Gerais. I had this role while pursuing my degree in Marketing and Advertising.

My role involved:

• Strategically conceiving and managing projects geared towards engaging local and national businesses in the program, thus stimulating economic growth and rehabilitation within correctional facilities.
• Leveraging data analysis to assess project performance, pinpoint areas for enhancement, and optimize strategies for maximum impact.
• Engaging in negotiations with vendors and suppliers to secure advantageous contracts, ensuring cost-effective procurement of essential resources vital to project success.
• Regularly interfacing with management through progress reports and presentations, providing comprehensive updates on project developments and milestones achieved.
• Employing meticulous organization skills to create and maintain dedicated job files for each project, ensuring seamless access to current and pertinent data.
• Upholding meticulous documentation standards across all projects, thereby facilitating efficient audits and providing a reliable reference for future initiatives and endeavours.
• Mitigated risks by identifying potential issues early on and implementing contingency plans as needed.

While studying Marketing Advertising and graphic design, I assumed the following responsibilities within my first work experience:

• Helped with the development of creative designs for a diverse range of print materials, including brochures, banners, and signage.
• Demonstrated adept project management capabilities by effectively juggling multiple projects concurrently, delivering consistently high-quality outcomes within stringent timelines.
• Played an integral role in the company's rebranding endeavors by orchestrating the redesign of the corporate logo and other visual assets, resulting in a revitalized company image that extended to all facets, including state prisoner uniforms. This initiative not only refreshed the brand's aesthetic appeal but also underscored its commitment to evolution and innovation.