Rhea DSouza
Public Relations and Communications Specialist
Harrington Park
Summary
With 19 years of experience in content, digital marketing, and public relations roles, I excel at conducting detailed research, analysis, and delivering effective content strategies. Expertise lies in utilising various communication channels to align with organisational priorities and drive desired outcomes.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
Work History
Public Relations and Communications Specialist
Travel the World
01.2020 - Current
- Collaborated and conducted regular meetings with multiple internal and external stakeholders to identify and deliver priority messages for represented travel brands
- Forged strong media relationships to identify opportunities and create positive brand stories for clients
- Developed different types of content, including press releases, articles, media responses, presentations and blogs
- Built campaigns to increase awareness of clients and their suite of products
- Liaised with clients to adapt the content and communications strategy when needed.
- Utilised exceptional writing, editing and proofreading skills to produce engaging and error-free content
- Evaluated project requirements and content standards to produce targeted copy
- Managed multiple client workloads and prioritised the key demands of each business carefully
Content Manager
Paramark
07.2021 - Current
- Developed and managed content calendar to meet deadlines and engagement goals.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Contributed ideas in brainstorming sessions which led to attracting new clients.
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Monitored website analytics to track content performance and identify areas of improvement.
- Managed content distribution to online channels and social media platforms.
- Approved, reviewed and edited content flowing to website.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Conducted regular content audits to identify gaps and redundancies of content.
- Edited and proofread content for accuracy and readability.
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Developed strategies to optimise website content for search engine visibility.
Freelance Web Writer
Self-Employed
05.2014 - Current
- Produce error-free, engaging content through writing, editing and proofreading based on client briefs
- Interview sources to obtain key information and ensure content aligns with stipulated guidelines
- Collaborate with teams within organisations to get background briefs on content, tone and style
- Develop comprehensive content briefs and plans, along with assigning specific tasks to writers using diverse project management tools
- Review and provide editorial feedback for grammar, punctuation, spelling, factual accuracy and quality compliance
- Pitch content plans and strategies to clients, prepare editorial calendars and content schedules
- Optimise content for diverse media formats including blogs, social media, presentations, websites, email and video
Digital Content Specialist (Part-Time)
Jeal Computer Services
01.2019 - 07.2021
- Company Overview: Includes EasyCars, Workshop Mate, EasyVend, Shop for Cars
- Explore digital strategies to reach out to a niche target audience of used car dealerships, car mechanics and food & beverage vendors – most of whom are small business owners
- Conduct exhaustive research and collaborate with internal teams to identify gaps and frustrations faced by clients, and communicate potential solutions
- Connect with clients, media and other external stakeholders to organise webinars, build case studies and customise content
- Create informative website, presentation, webinar, e-book and blog content across different channel
- Create video scripts and work with video producers to simplify technical concepts and showcase products and services in a visual format
- Create and develop email marketing campaigns monthly
- Manage social media profiles and customer engagement online
- Liaise with different organisations to build new business connections for Jeal
- Includes EasyCars, Workshop Mate, EasyVend, Shop for Cars
Public Relations Manager
Anne Wild and Associates
09.2016 - 11.2017
- Managed PR activities for clients, including connecting with the media, preparing editorial calendars, writing press releases and creating other editorial content
- Developed engaging local content and fostered dialogue with relevant media on behalf of multiple clients including Norwegian Cruise Line, Oceania Cruises and VisitScotland
- Developed crisis management plans for clients
- Established and nurtured relationships with key consumer and trade media
- Managed and directed client budgets towards PR and marketing initiatives, including print advertorials, reader events, consumer events and social media engagement
- Assisted with the development of strategic marketing plans to grow the agency's client base
Group Account Director
Weber Shandwick
05.2007 - 05.2014
- Built brand reputation for an array of clients across financial services, consumer goods, technology, travel and education
- Designed communication campaigns to build client reputation
- Developed PR and marketing strategies to help clients communicate with their target audience
- Created and delivered relevant content on behalf of clients – articles, blogs, website development and media releases across different channels
- Managed a team of 8 executives, along with streamlining budgets to maintain cost-to-revenue ratio
- Served as key point of contact for multiple clients and solidified relationships by consistently delivering successful results
- Led international award-winning campaigns for brands like Oral-B and Gillette
Client Management and Communications Executive
HDFC Standard Life Insurance
07.2005 - 12.2006
- Prepared statistically backed reports covering the state of insurance in India
- Created marketing collateral to excite customers about new insurance products available
- Documented and analysed client data to identify trends in buying
- Created information packs to help customers compare between insurance products
- Created high-value content to build strong communication channels with corporate clients
Education
Bachelor of Arts - Economics
St. Xavier's College
Mumbai 06.2002 - 06.2005
Skills
PR and communications strategy and planning
Writing, proofreading and editing
PR and communications strategy
Writing, proofreading and editing
Crisis management
Networking and relationship building
Digital and social media experience
Campaign development
Strategic content planning
undefinedWebsites
Timeline
Content Manager
Paramark
07.2021 - Current
Public Relations and Communications Specialist
Travel the World
01.2020 - Current
Digital Content Specialist (Part-Time)
Jeal Computer Services
01.2019 - 07.2021
Public Relations Manager
Anne Wild and Associates
09.2016 - 11.2017
Freelance Web Writer
Self-Employed
05.2014 - Current
Group Account Director
Weber Shandwick
05.2007 - 05.2014
Client Management and Communications Executive
HDFC Standard Life Insurance
07.2005 - 12.2006
Bachelor of Arts - Economics
St. Xavier's College
06.2002 - 06.2005
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