Rheya Minard
Coolangatta,QLD
Summary
Results-oriented professional with extensive experience in visual merchandising and customer experience enhancement, notably at Witchery. Excelled in creating innovative displays and optimizing store layouts, significantly boosting sales and customer engagement. Skilled in team collaboration and adaptability, with a proven track record developing strategies that align with brand image and drive consumer behavior.
Overview
2026
2026
years of professional experience
Work History
Store Manager/ Salesperson
Kookai
Sydney
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
In Store Visual Merchandiser
Witchery
Gold Coast, QLD
05.2011 - Current
- Conducted regular store visits to assess and improve visual displays.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Used sales analytics to optimize merchandise presentation.
- Fostered creative team environments to brainstorm innovative display ideas.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Implemented inventory control measures to reduce shrinkage rates while maintaining attractive product displays.
- Conducted regular competitor analysis, staying informed of industry trends and adjusting visual merchandising strategy as needed to maintain a competitive edge.
Education
Advanced Diploma - Applied Fashion Design And Technology
Australian Institute of Fashion Design
Gold Coast, QLD09.2011
Skills
- Visual merchandising
- Customer experience
- Product placement
- Mannequin styling
- Product display
- Workload planning
- Sales strategy
- Store layout
- Merchandise flow
- Sales expertise
- Consumer behavior
- Brand image alignment
- Standards development
- Team collaboration
- Problem-solving
- Relationship building
- Adaptability and flexibility
- Promotional planning
- Mannequin and prop maintenance
Timeline
In Store Visual Merchandiser
Witchery
05.2011 - Current
Store Manager/ Salesperson
Kookai
Advanced Diploma - Applied Fashion Design And Technology
Australian Institute of Fashion Design