Summary
Overview
Work History
Education
Skills
Timeline
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Rhonda Lettieri

Olympic Park,NSW

Summary

Take pride on being a Sales professional with extensive experience in account and customer relationship management. In any role, always nurturing and maintaining long-term customer relationships to boost sales and grow brand visibility.

Successfully managing customer service for numerous top accounts while simultaneously exceeding sales goals in the assigned territory.

A keen passion is to work with brands in developing business market strategies, directing new sales initiatives and leading growth to meet and exceed sales targets.

On the side, social media and marketing stretch the professional growth and keep skills sharpened.

Overview

13
13
years of professional experience

Work History

Sales Manager CONTRACT ROLE

Artiwood Australia
09.2023 - Current
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Working closely with the MD to identify dead stock and creating an action plan.
  • Analyzing current customer base and looking for opportunities to reach out.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.

Social Media and Marketing Manager CONTRACT ROLE

Artiwood Australia
01.2020 - Current
  • Create and manage social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.

Sales Account Manager

FRENCH COUNTRY COLLECTIONS
10.2021 - 03.2022
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Worked diligently to promote loyalty to the brand
  • Anticipated clients' needs by staying in touch on regular basis.
  • Built client relationships by acting as liaison between customer service and sales teams.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Attended trade shows and industry events to promote company products and services.

Reason for leaving: Wanted to try my own business and run an agency

National Key Account Manager

ARTIWOOD AUSTRALIA
03.2020 - 07.2021
  • Built and maintained strong client relationships to drive business growth.
  • Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
  • Work closely with MD on imports and product selection for incoming stock
  • Design and plan trade fair stands for effective setup and breakdown
  • Involved in Strategic planning for growth of business
  • Facilitate contests, giveaways and influencers for fresh marketing content
  • In addition to my sales role, manage social media platforms for business including Facebook, and 4 active Instagram pages.

Reason for Leaving: Headhunted by another retailer to join the Homewares sector.

Key Account Manager

OUTLIVING AUSTRALIA
07.2018 - 02.2020
  • Territory NSW, QLD, WA, TAS
  • Build relationships with Key Accounts across multiple channels, and over 300 independents
  • Engaged in active business development and onboarded several key accounts such as Chrisco, Kidstuff, Catch of the Day, Peters of Kensington, Toymate, Australian Geographic
  • Worked in toy, gifting, hydration, and party channels
  • Attended and set up trade fairs annually
  • Responsible for selling over 14 brands in my territories across all channels of retail ( News Agents, toy stores, gift stores…..)
  • Build sell sheets and do business submissions for domestic and FOB orders
  • Largest customer portfolio includes: Australia Post, Catch, Kidstuff, Toymate, Universal, Surf Stitch, Peters of Kensington and Baby Bunting accounts
  • Reason for leaving: made redundant

Key Account Manager

CHILDSMART
12.2016 - 07.2018
  • Key Account management for all Domestic sales in Australia, managed a portfolio of over 500 customers in all states for all brands
  • Set up and managed online marketplaces Amazon and Catch
  • Engaged in continuous customer communication with face to face store visits weekly
  • Participated in store events for Brio with Key retailers like Peters of Kensington and HobbyCo
  • Set up and worked at several trade fairs
  • Managed international brands like BRIO and Crocodile Creek
  • Reason for leaving: made redundant

Account Manager

ANSTEL
11.2015 - 11.2016
  • For several brands including Joolz, Nattou, Babyrest
  • Primarily worked with nursery and baby retailers
  • Had strong relationships with staff in store due to training weekly
  • Was able to increase business in Joolz in Baby Bunting with in-store setups and continual training
  • Working on weekends to assist in store demonstrations
  • Attend company marketing events to help promote the brands.

Account Manager Chicco

Joie Baby Brands at APB
04.2011 - 11.2015
  • Years and 7 months)
  • Manage existing accounts for Chicco Australia in New South Wales and ACT
  • Team building and training new Reps
  • Product training to sales staff
  • Selling in product to buyers
  • Dealing with customer issues
  • Setting up trade shows in various cities around Australia
  • Launched JOIE brand in Australia with team and successfully increased sales year on year consistently

Education

Certificate IV in Retail Management - Retail Cert IV

Retail Certification
Australia
01.2019

Skills

  • Account Development
  • Time Management
  • Strategic Account Development
  • Sales Growth
  • Client Relationship-Building
  • Analytical Problem Solver
  • Prospecting and Cold Calling
  • Sales Expertise
  • Product Knowledge
  • B2B Sales
  • Key Account Management
  • Communication and Engagement Techniques

Timeline

Sales Manager CONTRACT ROLE

Artiwood Australia
09.2023 - Current

Sales Account Manager

FRENCH COUNTRY COLLECTIONS
10.2021 - 03.2022

National Key Account Manager

ARTIWOOD AUSTRALIA
03.2020 - 07.2021

Social Media and Marketing Manager CONTRACT ROLE

Artiwood Australia
01.2020 - Current

Key Account Manager

OUTLIVING AUSTRALIA
07.2018 - 02.2020

Key Account Manager

CHILDSMART
12.2016 - 07.2018

Account Manager

ANSTEL
11.2015 - 11.2016

Account Manager Chicco

Joie Baby Brands at APB
04.2011 - 11.2015

Certificate IV in Retail Management - Retail Cert IV

Retail Certification
Rhonda Lettieri