Rhys Jones

The Same Group is a collaboration of high performance executives. The team offers consulting and project based solutions for high end residential projects, F&B concepts, operator selection, sales and marketing solutions and feasibility analysis.

https://lancemore.com.au/

Established in 1986, The Lancemore Group is a leading diversified hospitality company and the most

awarded hotel group in Australia, employing ~500 staff and generating +$100M in revenue per annum.

• Executive role, driving financial success and innovation across all business disciplines (hotels, winery, MLR, facilities management)
• Setting and imbedding strategy throughout the organization with a balanced score card focus
• Working collaboratively with the CEO and Director of Development to secure new business opportunities across the spectrum of deal structures.
• Development of the ‘tech stack' strategy across the various functions of the business
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
• Championed the adoption of new technology solutions to streamline operations, automate manual tasks, and improve overall efficiency levels.
• Spearheaded major organizational restructuring efforts, resulting in a more agile and responsive team structure.

• Executive role, working in partnership with the CEO and COO to evolve the boutique brand's value proposition, identify development opportunities and driving operational improvements;
• Development of new business models and revenue streams
• Design input for new build HMA's. Significant 5 star assets with large C&E and F&B.
• Pivoted to lead crisis management strategies in response to the global COVID-19 pandemic;
• Develop and execute service models and brand strategies for region, working across ownership groups based in Singapore, management, strata and caretaker agreements with 3 hotels;
• Shape and implement product, food and beverage concepts in line with market and consumer trends, driving uplifts in P&L metrics, customer experience and market share scores;
• Manage P&L performance for 4 non-owned hotels, including FF&E reserves, developing new budgets and forecasts and monthly reports for various stakeholders;
• Hold a broad operational remit, setting strategy and output frameworks for operations, sales & marketing, digital, revenue management and PR, driving critical efficiency gains;
• Provide leadership, direction and support to 9 direct and 5 indirect reports and a wider team of 120 across hotel functions, establishing processes to improve performance and wellbeing.

https://www.qthotels.com/

A subsidiary of EVENT (ASX: EVT), QT is a boutique hotel accommodation and hospitality brand with 9 hotels and resorts across ANZ, employing 2,000 and generating $220M in revenue per annum.

• Turnaround role, engaged to reinvigorate vision, brand identity and value proposition of QT, restructuring HO and reworking business models to restore profitability and enable growth;
• Set and executed a new strategic direction for 9 hotels representing $220M in annual revenue and $700M in assets, focusing on digital and F&B to uplift brand and operational performance;
• Developed and managed operating structures for finance, sales, PR, marketing, F&B, culinary and revenue management, embedding processes to align efforts and improve efficiencies;
• Led the design, development and launch of new hotels including JVs and M&A opportunities, leveraging lateral thinking and commercial acuity to direct architect and development teams;
• Provided leadership to 16 management level direct reports and 2,000 employees across the QT portfolio, partnering with HR leaders to strengthen human capital and brand culture;
• Built and managed influential relationships with the CEO, Owner & Chair, the board, Director of Hotels and key senior stakeholders, establishing an advisory group to guide the change agenda.

QT Hotels & Resorts

https://www.qthotels.com/sydney-cbd/

Appointed GM of QT Sydney to support the MD with the design, development and launch of the innovative hotel concept, bringing the fledging brand to life in the iconic city of Sydney.

• Set the benchmark for what is now one of Australia's most loved and dynamic hotel brands with the launch of the flagship QT Sydney in 2012, offering a personalised guest experience;
• Returned to grow QT Sydney into a leader in the lifestyle hotel segment in Australia and the most awarded hotel of its kind, voted Best Hotel for Travel and Leisure 2017, among others;
• Delivered F&B revenues of +$300K per week within 8 weeks of opening , engaging audiences via innovative design, outstanding restaurants and bars, and a distinct service culture;
• Managed complexities of converting historic Gowings and State Theatre buildings to install an Italian cafeteria, a late night drinking destination and a European style brasserie restaurant.

https://www.rydges.com/accommodation/sydney-nsw/world-square-sydney-cbd/

A subsidiary of EVENT (ASX: EVT), Rydges is a hotel accommodation and hospitality provider in Australia and New Zealand, accommodating 1M guests p.a. across a range of market segments.

Regional business leadership role, responsible for a diverse portfolio of 8 hotels with a total of 1,700 rooms, with assets including 450 room central CBD hotels and Rydges Sydney Airport.

• Delivered outstanding results for Rydges owned hotels and grew assets under management, understanding profit levers, building teams and being creative in problem solving;

• Led out-of-the-ground development and launch of Rydges Sydney Airport, the first hotel in the international terminal , offering 318 rooms and feature runway views of the airport.

Rydges World Square is a 448 room hotel located in the heat of Sydney.

The largest HMA for the group. The hotel generated in access of 50 million in revenue per annum and over 1 million dollars in fee income

Rydges Hotels & Resorts Engaged to develop and execute strategy to improve operational performance and development and drive growth across New Zealand and the South Pacific, progressing as a member of the senior leadership group to manage operational performance of Rydges World Square.
Led the redevelopment and rebrand of Rydges Auckland and the centralisation of the finance capability for Australia and New Zealand, bringing large teams together across major projects;
Established a reputation as a highly creative hotel executive, identifying and capitalising on trends ahead of the curve to create concepts that engage audiences and drive revenue.