Strategic and results-driven sales leader with a proven track record of driving revenue growth, optimizing multi-site operations, and leading high-performance teams. Expertise in business development, sales strategy, and relationship management, with a strong ability to identify opportunities, negotiate key partnerships, and implement data-driven solutions. Skilled in coaching teams for peak performance, executing high-impact marketing initiatives, and enhancing customer engagement to maximize profitability.
Hi, I’m
RICARDO RICHARDSON
Sales
Brisbane
Summary
Overview
15
years of professional experience
Work History
Amber Tiles
Freelance Marketing Assistant
01.2024 - Current
Job overview
- Assisted in developing and executing marketing campaigns, improving brand visibility
- Conducted market research and competitor analysis, identifying growth opportunities.
- Supported lead generation and sales initiatives, increasing customer engagement
- Collaborated with teams to create promotional materials and digital content
- Managed approximately 30 incoming calls and 40 emails per day.
House of Supplements
Area Retail Manager
06.2022 - 02.2025
Job overview
- Increased territory sales by 25% YoY through strategic sales planning and targeted marketing
- Led and coached a multi-site sales team, improving conversion rates and reducing onboarding time by 30%
- Negotiated supplier contracts, increasing profit margins by 15% and securing exclusive product deals
- Developed and executed B2B sales strategies, strengthening partnerships and driving recurring revenue growth
- Implemented targeted sales initiatives, optimizing revenue per customer and enhancing customer retention
- Ensured WHS compliance and operational efficiency across multiple locations
- Managed budgets and financial forecasts, streamlining costs and maximizing profitability
House of Supplements
Retail Store Manager
05.2020 - 06.2022
Job overview
- Increased new customer acquisition by 20% through targeted lead generation and outreach strategies
- Led marketing initiatives that boosted foot traffic by 15% and strengthened brand positioning
- Implemented data-driven inventory and sales strategies, maximizing stock turnover and profitability
- Trained sales teams in consultative selling and upselling techniques, increasing transaction values
Electric Avenue and Jack Rabbits Restaurant & Bar
Venue Manager
12.2018 - 04.2020
Job overview
- Enhanced customer satisfaction with excellent communication, problem-solving skills, and timely resolution of issues.
- Managed staff scheduling, hiring, and training to ensure a high service quality.
- Reduced turnover rate by 35%
- Evaluated customer feedback regularly to identify areas for improvement within venue operations and implemented necessary changes accordingly.
- Supervised events from start to finish using effective crowd control methods.
Just Dedicated
Business Owner
01.2014 - 01.2017
Job overview
- Built and managed a VIP and corporate client base, including exclusive partnerships with Hilton Hotel by DoubleTree
- Developed and executed B2B marketing campaigns, securing long-term contracts
- Led fitness coaching and training programs, improving client retention and revenue growth
Budget Marine
Sales and Exports Representative
02.2010 - 01.2013
Job overview
- Improved client satisfaction by effectively managing customer inquiries and resolving issues.
- Addressed customer concerns to maintain a positive company reputation.
- Enhanced service delivery with prompt and accurate responses to customer requests.
- Developed strong client relationships, ensuring return business.
- Achieved faster response times to client inquiries by streamlining internal communication channels within the organization.
- Investigated discrepancies in shipping documents and resolved issues with vendors.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers.
Education
Leadership & ManagementAustralia
Advanced Diploma
University Overview
Social Media ManagementAustralia
Diploma
University Overview
Sales & Leadership TrainingAmsterdam
Certified
University Overview
YaleOnline
No Degree from Introduction To Negotiation
06-2025
University Overview
Skills
- Sales Leadership
- Revenue Growth
- Multi-Site Management
- Business Development
- B2B Sales
- Account Management
- Client Retention
- Strategic Negotiation
- Cross-cultural communication
Hobbies and Interests
Hobbies and Interests
- Business Strategy & Sales Innovation
- Market Analysis & Growth Strategies
- Health, Wellness & Personal Development
- AI innovation
Timeline
Freelance Marketing Assistant
Amber Tiles
01.2024 - Current
Area Retail Manager
House of Supplements
06.2022 - 02.2025
Retail Store Manager
House of Supplements
05.2020 - 06.2022
Venue Manager
Electric Avenue and Jack Rabbits Restaurant & Bar
12.2018 - 04.2020
Business Owner
Just Dedicated
01.2014 - 01.2017
Sales and Exports Representative
Budget Marine
02.2010 - 01.2013
Leadership & Management
Advanced Diploma
Social Media Management
Diploma
Sales & Leadership Training
Certified
Yale
No Degree from Introduction To Negotiation
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