Richard Fong

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet organizational goals.

• Driver's License
• Forklift Truck License
• IELTS Overall 7.5

• Strategic Marketing Communication Plan for Canberra District Wine Industry Association

Details: The project was aimed to make marketing communication plans for the Canberra District Wine Association to help improve their marketing communication, increase brand awareness and achieve sales growth.

After researches and interviews, the problem was identified as low awareness and low attractiveness to younger generations. According to the problem, I analyzed the external and internal factors, identified the target groups, set periodical goals for the association, and completed a marketing communication plan based on the situation analysis.




• Service Blueprint and Brand Analysis project for Symposium Restaurant at ANU

Details: This project analytically studies of a high-end restaurant and wine bar located on the ANU campus. This project involves analyzing the current situation, identifying potential fail points, and offers future recommendations aimed at fulfilling customer expectations. The project incorporates insights from competitor analysis, customer interviews, and managerial recommendations for service and brand marketing strategies.




• Designing and filming an advertising vlog for Ryze Tello Drone

Details: This task involves telling a story about the brand experience I have undertaken, and make it into a vlog to popularize the product. In this vlog, I narrated my journey of using the Tello drone during my travels, not only introducing its practical functions, but also sharing the beautiful scenery I captured with it, allowing the audience to understand the product while watching the travelogue.