Richard Herd
Summary
A dedicated and engaging individual with over 10 years experience in account management, retention and target driven sales roles specialising in the SaaS and FMCG sectors; natural ability to build strong rapport quickly with key stakeholders; self-motivated with a proactive approach to driving strategic initiatives in order to meet company targets; professionally trained in public speaking and presenting, with excellent communication and negotiation skills.
Overview
13
13
years of professional experience
Work History
Account Manager
H&L POS
10.2022 - Current
- Developed and strengthened relationships across a portfolio of ~300 accounts, with the aim to reduce churn and increase revenue.
- Secure new high-value accounts through strategic planning, skilful negotiation and engaging product presentations to key stakeholders.
- Maintain and enhance client satisfaction by listening attentively to client feedback and working with the product development team to deliver solutions.
- Liaise between key accounts and various internal departments such as Product, Support and Finance.
- Work daily with CRM tools such as Salesforce and TeamSupport.
Business Development Manager
Me&u
07.2021 - 08.2022
- Worked autonomously to drive full cycle sales and successfully onboarding a number of key accounts across WA.
- Created and implemented strategies specific to the WA market to attract new partners and generate leads. Developed strategic plans and presented proposals. Nurtured relationships with key decision makers and exceeded sales targets.
- Arranged and conducted in-person and remote sales demonstrations to business owners, c-suite executives and operations managers.
- Performed a thorough discovery process to identify the venue’s needs and ensure they are met whilst effectively showcasing the value of the product.
- Successfully handling any objections, questions and skillfully negotiating rates.
- Collaborating with the onboarding and support teams to provide a seamless handover process for signed venues.
- Solely responsible for increasing the number of active accounts in the territory from 35 to 100.
- Use the Tableau portal to leverage and dissect data and develop a strategy to target particular venues based on figures such as ATV, additional feature revenue and use success stories of similar businesses to support my presentation and assist in closing the sale.
State Manager
Cape Byron Distillery
03.2021 - 07.2021
- First employee in WA for the business, trusted with the responsibility to grow all aspects of the brand from the ground up throughout the territory.
- Finding and securing new business, developing relationships and gaining industry contacts through hosting local brand events.
- Independently developed these sales strategies for WA detailing clear objectives, KPI’s and growth targets all tracked and reported on within Salesforce.
Business Development Manager
Cape Byron Distillery
10.2018 - 03.2021
- Increased the volume of the brand four-fold across the entire territory through each key route to market.
- Led and managed a small team of brand ambassadors and sales representatives.
- Designed and executed sales incentives for on and off premise key accounts as well as coaching and incentivising ALM’s state sales team.
- Developed and implemented sales strategies which ultimately exceeded revenue goals.
- Built strong relationships with influential on and off premise groups and venue business owners.
Bar Manager
Chill Ice House & Gatsby’s Speakeasy
07.2016 - 04.2017
- Managed all business aspects of the bar such as keeping a current liquor license, negotiating supplier contracts, administering and ordering inventory, managing budgets, setting weekly team targets and goals, booking and facilitating a wide range of corporate functions and private events.
Customer Development Manager
Mast – Jägermeister
05.2015 - 05.2016
- Exceeded new distribution targets for all brands within the Jägermeister portfolio.
- Key responsibilities included driving the brand within the on premise and contributing to volume targets through area mapping, numerous brand education sessions, tap machine sales, freezer placements and training.
Learning and Development Consultant
Grahame Robb Associates
10.2014 - 05.2015
- Specialised in the oil and gas industry working with numerous multinational organisations to understand and implement their training needs.
Business Development Executive
Grahame Robb Associates
10.2013 - 10.2014
- Successfully developed and managed key accounts by introducing improvements to the current programme that was aligned with the company’s business requirements.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Account Manager
Bacardi Brown Forman Brands
01.2011 - 10.2013
- Built exceptional business relationships, executed brand focus training sessions and provided leading customer service to maintain and develop a number of high-profile accounts.
- Based on performance, I was selected to attend a ‘Home Placement’ trip to Nashville and New Orleans to learn from the Jack Daniels and Southern Comfort brands, visit the distilleries and experience the local culture.
Education
BA (Hons) - Sport Studies
Southampton University
2010
BTEC National Diploma - Sport
Queen Marys College
2007
Skills
- Revenue Retention
- Strong Lead Development Skills
- Issue Resolution
- Cost Reviewing
- Sales Solutions
- Account Management
- Business Negotiation
- Event Planning
- Prospecting and Cold Calling
- Product and Service Sales
- Time Management
- Revenue Growth
Timeline
Account Manager
H&L POS
10.2022 - Current
Business Development Manager
Me&u
07.2021 - 08.2022
State Manager
Cape Byron Distillery
03.2021 - 07.2021
Business Development Manager
Cape Byron Distillery
10.2018 - 03.2021
Bar Manager
Chill Ice House & Gatsby’s Speakeasy
07.2016 - 04.2017
Customer Development Manager
Mast – Jägermeister
05.2015 - 05.2016
Learning and Development Consultant
Grahame Robb Associates
10.2014 - 05.2015
Business Development Executive
Grahame Robb Associates
10.2013 - 10.2014
Account Manager
Bacardi Brown Forman Brands
01.2011 - 10.2013
BA (Hons) - Sport Studies
Southampton University
BTEC National Diploma - Sport
Queen Marys College
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