Richard Holliman
Jannali
Summary
Innovative, driven, motivated, tenacious, entrepreneurial, and successful Commercial Director with over 30 years’ experience in both the UK and Sydney advertising markets.
Diverse experience in Digital media, National Press, Out of Home, Cinema, events and Magazines.
Build teams on a solid foundation of preparation, analysis, organisation, planning and accountability.
Offer a collaborative style of management supporting and coaching team members to extract the maximum from their ability for the benefit of the business, clients and their professional growth.
Key strength is in business development, breaking into new markets and revenue streams.
Looking for an opportunity to use ability-experience across a higher profile territory and media brand.
Become an integral part of a senior management team, and work in an environment that is open to fresh thinking and innovation.
Overview
33
33
years of professional experience
Work History
Commercial Director
DCM Group
01.2021 - Current
- Responsible for all annual commercial revenue for DCM Group’s portfolio of media brands & events ($1.5 million annually)
- Launched DCM Group’s new fortnightly digital magazine SATURDAY targeting time poor CEO’s
- Individually own & manage relationships with DCM's cohort of 200 + clients, 70% of which are in technology.
- Creating and executing bespoke research and trade campaigns
- Achievements
- First 9 months created over $400,000 of new business from major brands like Telstra Health
- Increased revenue for DCM Group’s market leading event LEADERS SUMMIT by 25% to $500,000
- Created multiple new advertising products, which are driving fresh revenue and reader engagement.
National Sales Manager New Scientist
New Scientist
05.2013 - 08.2020
- Responsible for managing and representing New Scientist the iconic global print & digital news brand across ANZ, to all media agencies & clients single handed
- Educating all agencies and clients about New Scientist Australia's potential, as it had been underrepresented prior to arriving.
- Forecasting, reporting to New Scientist’s Global sales director via video conference weekly and creating annual business plans
- Collaborating with ANZ marketing team to create compelling trade campaigns to raise New Scientist's profile
- Re-designing New Scientist's entire sales collateral, implementing multiple fresh research studies and pitching and winning budget from head office for critical sales and research resources
- Achievements ∙ In 2019 delivered the largest annual revenue New Scientist had ever enjoyed in ANZ
- Creating biggest digital “Native” advertising project in New Scientists’ history worth $140,000 = 20% of New Scientist's annual ANZ budget for APPEA who are the voice of Australian Gas.
- Winning new business for New Scientist from blue-chip advertisers in Australia including Audi, Mazda, Nissan, Shell, BHP, Apple & Jaguar.
Group Property Manager
Nationwide News
07.2010 - 07.2012
- This role was a promotion to Group Property Manager overseeing home magazine plus the whole real estate portfolio across The Daily & Sunday Telegraph, the Telegraph.com.au
- Managing all internal communications between property editors Leanne Croker and Jenny Stevens.
- Managing a team of 7 inclusive of sales and administration staff
- Key contact for all the property markets client MD’s & CEO’s
- Achievements ∙ In 2010-2011 financial year the team won 1.8 million $$ of new business
- One example of this new business is Lend Lease developments who had only invested 81k previous year
- I personally flew to Adelaide to see Mediacom and structured a group deal across all newspaper and on-line platforms winning $239,000
- One of my major achievements in this role was creating a integrated campaign called “The Search for NSW Favourite Tradie”.
- 25% of all tradies in NSW read The Daily Telegraph and I created a multi- platform competition including significant editorial integration, large marketing support, True Local and all our newspaper and on-line platforms
- This campaign ran for 14 weeks and we secured a naming right sponsorship from Allianz Tradie Insurance through key accounts for 150k
- Competition drove 5000 hits to the nominations page and over 7000 public votes
- I was awarded quarterly sales award for this campaign
- Launched a new weekly real estate publication called Open House with only 6 weeks’ notice
- This involved high activity period of 100+ presentations across the state before a February 2011 launch
- We received personal commendation from our Managing Director Michael Miller for the team’s performance and financial result delivering 700k+ of new business across the first 20 editions.
Home Magazine Category Manager
Nationwide News
11.2009 - 07.2010
- Representing the home magazine brand in NSW to the new home building market plus homemaker category, and responsibility over $4 million of annual revenue
- Team management of x 4 staff inclusive administration
- Achievements ∙ Securing 2 x quarterly sales awards
- These awards are voted on by our director’s and presented by our Managing Director
- Publishing multiple media first executions in our portfolio including a major product placement deal for Fantastic Furniture (90k), the first cover wrap in home magazine for Stockland (45k) and a new creative execution called “view from the top” where advertisements run at the top of editorial pages aimed at land developers selling land with vistas
- Developing close working relationship with our editor’s which has enabled us to launch new features about master planned communities, regional growth areas and themed months plus gain access to senior clients.
Group National Sales Manager
ACP
07.2008 - 06.2009
- Promoted to this position after only 6 months with ACP ∙ Role was to successfully merge two Magazine brands (TV WEEK & Take 5) together into one cohesive team ∙ Responsible for the management of 9 staff ∙ organise structure, brand position, new group presentations and integrate IT
- Write extensive business plans for both titles for new financial year and present them to CEO Scott Lorson, Publisher and Board of Directors
- Achievements ∙ the Take 5 team achieved 2008/2009 financial year budget in May 2009 (the only title from ACP mass weeklies to hit budget this year)
- TV WEEK achieved budget for July/Dec period and hit a revised financial year forecast.
National Sales Manager
TV WEEK, ACP
12.2007 - 07.2008
- National responsibility for all TV Week advertising revenue through clients and media agencies
- Manage a team of 5 including a full time designer who created collateral and mock ups
- Managing flat plans, all contact with our editor Emma Nolan and forecasting
- Achievements ∙ Sold Video Ezy an integrated sponsorship deal driving TV WEEK $320,000 fresh revenue
- I commissioned a new research film to present to agencies
- We recruited a real TV WEEK family and filmed their day-to-day lives and how they consumed the Magazine as a family then backed it with quantitative research
- Successfully raised the magazine profile by negotiating for Simmone Jade McKinnon from McLeod’s Daughters to come to agencies to promote TV WEEK for free and have her photo taken with our clients, which were then sent to them on false front covers
Agency Sales Manager
Val Morgan
05.2006 - 11.2007
- Representing Cinema a 1.5% medium in Australia to all NSW media agencies and clients
- Responsible for 13 million $ of annual revenue
- Motivating, coaching and managing a team of three Account Managers ∙ Assisting NSW sales director with the development of sales collateral, setting rates, negotiating contracts and forecasting to our Sales Director and CEO
- Achievements ∙ Introduced monthly agency surgeries with our six biggest clients (McDonalds, Commonwealth Bank, Diageo, Optus, Nestle and Kellogg’s) to present all fresh consumer insights and innovations
- Creating $1m of fresh business with Nokia and Sony Ericsson through my close relationships with Wendy Gower and Lauren Parkins
- Managed new business wins for Volvo $300k, Westpac $600k and increased Toyota's spend from $300k to just under $1m
- I negotiated the biggest single deal in Val Morgan’s history for $1.8m – the launch of Vodafone's “Make the Most of Now” campaign
- This netted 20% of Vodafone's entire annual brand budget for a 1.25% medium.
Sales Controller
Adshel
07.2005 - 10.2005
- Responsibilities ∙ I was promoted to Sales Controller of the IPM, Concord Outdoor team ∙ Responsible for circa £45 million revenue annually and a team of 12 people
- Representing 5 of the largest Outdoor advertisers in the UK Market, Unilever, Sky, , Nestle and Orange across all our portfolio of Outdoor formats.
National Sales Manager
Clear Channel UK, Adshel
03.2002 - 07.2005
- Manage the Posterscope group of 10 people for over 3 years ∙ Responsible for circa £35 million revenue annually and a team of 12 people
- Responsible for servicing the largest Poster specialist in the UK Outdoor industry who dominate with 43% share of all billings ∙ Also managing their portfolio of Aegis owned advertising agencies which included Carat, Zenith Optimedia, MGOMD, OMD, Walker Media, MPG, Mediacom, Vizeum and Brand
- Connections ∙ I was key contact with Agency Board Directors on key accounts such as Coca Cola, Disney, O2 and VW to name just a few
- Achievements ∙ I introduced cross media presentations using Clear Channel’s entire portfolio of businesses including SFX (Sports Management ), Clear Channel Entertainment, theatre and global
- The team grew BVI (Disney) investment in Adshel from £1 million to £2.3 million across my 4 years at the company
- I personally secured £350,000 in fresh revenue from ASDA supermarkets using new consumer insights including Vox Pop films
- Developing, coaching and mentoring team member Kate Whitelock from client sales execute to be my replacement when I left to live in Australia.
Senior Display Sales Executive
Daily Mail
11.1998 - 05.1999
Display Sales Executive
Times Newspapers
07.1997 - 11.1998
Display Sales Executive
Express Newspapers
04.1994 - 06.1997
Classified Field Sales Rep
Express Newspapers
06.1992 - 03.1994
Classified Sales Executive
Express Newspapers
03.1990 - 06.1992
Education
High School Diploma -
Bexleyheath School
UKSkills
- People management (20 years)
- Verbal and written communication
- Creation & presentation of sales decks
- Negotiation
- HubSpot CRM management
- Forecasting
- Product development
- Research creation
- Event sponsorship sales
Accomplishments
- LDL leadership
- Scotworks negotiation
- Hobbies / Free Time
- I spend most of my spare time with my 4 children Finley, Isobel, Zara and Jesse
- I am a good club cricketer, keen photographer and swimmer.
Awards
Nationwide News Integrated sale of quarter 2 2011- 2012
Nationwide News sales team of the quarter 3 2010 - 2011
Nationwide News sales team of the quarter 1 2010 – 2011
Nationwide News sales team of the quarter 3 2009 - 2010
Creative pitch of the year Award 1998 Times Newspapers London
Salesperson of the year Award 1995 Express Newspapers London
Timeline
Commercial Director
DCM Group
01.2021 - Current
National Sales Manager New Scientist
New Scientist
05.2013 - 08.2020
Group Property Manager
Nationwide News
07.2010 - 07.2012
Home Magazine Category Manager
Nationwide News
11.2009 - 07.2010
Group National Sales Manager
ACP
07.2008 - 06.2009
National Sales Manager
TV WEEK, ACP
12.2007 - 07.2008
Agency Sales Manager
Val Morgan
05.2006 - 11.2007
Sales Controller
Adshel
07.2005 - 10.2005
National Sales Manager
Clear Channel UK, Adshel
03.2002 - 07.2005
Senior Display Sales Executive
Daily Mail
11.1998 - 05.1999
Display Sales Executive
Times Newspapers
07.1997 - 11.1998
Display Sales Executive
Express Newspapers
04.1994 - 06.1997
Classified Field Sales Rep
Express Newspapers
06.1992 - 03.1994
Classified Sales Executive
Express Newspapers
03.1990 - 06.1992
High School Diploma -
Bexleyheath School
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