Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Richard Lowe

Sydney,,Australia

Summary

A seasoned executive with a proven track record in leading pricing strategies, business transformation, and commercial analytics, seeking to leverage over a decade of experience to drive pricing decisions and enhance revenue whilst maintaining a customer first approach.

Overview

1
1
Certification

Work History

Head of Pricing

Woolworths Supermarkets
Sydney, Australia
2018 - Current
  • Leadership: I lead end-to-end pricing across a $50 billion portfolio at Australia's largest retailer. I head up a team of 18 who are responsible for pricing, promotions, analytics, and cost management.
  • Business Transformation: The cost management team was brought under my leadership in November '21 as inflation kicked in. We saw a 10x increase in the volume of cost increases submitted by suppliers which required a full revamp of tools, processes and the team. We successfully accomplished this whilst analyzing and negotiating over $2bn of cost increases in a 12-month period, achieving significant cost savings and efficiencies.
  • Strategic Value Creation: Under my leadership the commercial pricing team developed a $10bn Value program that allowed the business to amplify value across key customer segments. We leveraged the power of data to create a program that enhanced customer engagement and revenue growth by targeting key customer segments and applying seasonality trends to drive a competitive advantage for the business.
  • Analytical Insights & Strategy Revamp: The analytics team was added to my remit in January 2023 with the specific aim of delivering commercially applicable insights. The team has recently enhanced our competitor monitoring and insights, reshaped the business' pricing strategy and delivered a user friendly dashboard to ensure that insights become actions.
  • Cross-Functional Collaboration: A critical part of the teams achievements has been the strategic partnerships we've built with other functions across the business. In particular, the relationship I've cultivated with the marketing team has enabled us to improve price perception through enhanced in-store execution and online activation.

Pricing Manager

Woolworths Supermarkets
Sydney, Australia
2016 - 2018
  • Led a small team responsible for implementing the business' pricing strategies across a $10bn sales portfolio.
  • This involved ensuring we were price competitive, maximizing the efficiency of promotions and recommending products suitable for price investment through comprehensive financial analysis.
  • Developed pricing models and strategies to optimize profitability.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Built relationships with key stakeholders to ensure alignment between pricing objectives and company goals.

Pricing Analyst

Woolworths Supermarkets
Sydney, Australia
2015 - 2016
  • Business partner for a commercial team with annual revenue of $5bn
  • Analyzed overall profitability and reviewed company and market information to make informed pricing decisions.
  • Provided recommendations for price adjustments based on data analysis findings.
  • Assisted in preparing presentations regarding proposed price changes or strategies.
  • Analyzed pricing and sales for business products.
  • Developed and maintained databases of competitor prices.
  • Created pricing models to evaluate potential customer segments.

Commercial Finance Analyst

Pets at Home
Manchester, UK
2012 - 2015
  • Prepared and presented weekly sales, profit reports, and ad hoc requests, providing critical insights for executive and board meetings.
  • Analyzed trading sales and margins, formulated action plans to mitigate underperformance, and collaborated with trading teams to achieve sales and margin plans.
  • Collaborated with cross-functional team to define features and build powerful and easy-to-use products.

Education

BA (Hons) Accounting & Management Control -

Manchester Metropolitan University
UK
01-2015

Skills

  • Pricing Strategy & Management
  • Business Transformation
  • Analytics & Financial Modeling
  • Negotiation & Commercial Acumen
  • Strategic Vision & Planning
  • Market Segmentation & Customer Insights
  • Teamwork and Collaboration

Certification

  • CPA member (Australia) 2017
  • CIMA member (UK) 2014

Timeline

Head of Pricing

Woolworths Supermarkets
2018 - Current

Pricing Manager

Woolworths Supermarkets
2016 - 2018

Pricing Analyst

Woolworths Supermarkets
2015 - 2016

Commercial Finance Analyst

Pets at Home
2012 - 2015

BA (Hons) Accounting & Management Control -

Manchester Metropolitan University

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Richard Lowe